SM Cares at DOTr, naglunsad ng "Share the Road" video campaign

ni Fely Ng @Bulgarific | March 18, 2023

Hello, Bulgarians! Inilunsad kamakailan ng SM Cares at ng Department of Transportation (DOTr) ang kanilang pinagsamang kampanyang "Share the Road" na naglalayong turuan ang mga stakeholder ng road transport sa kahalagahan ng pagbabahagi ng kalsada. Ang paglulunsad ay ginanap noong Marso 6 sa SM Mall of Asia Music Hall, Pasay City.

Kabilang sa mga dumalo sa kaganapan ay sina DOTr Sec. Jaime Bautista, DOTr Usec. for Road Transport and Infrastructure Atty. Mark Steven Pastor, SM Prime Holdings, Inc. Executive Committee Chairman Hans Sy, SM Supermalls President Steven Tan, at SM Supermalls Senior Vice President for Operations Engr. Bien Mateo. Dumalo rin ang mga kinatawan mula sa iba't-ibang aktibong transport group, kabilang ang transport advocacy group Move as One Coalition's co-convener Dr. Robbie Siy.

Ang "Share the Road" campaign ay isang kampanya na naglalayong isulong ang kultura sa pagbabahagi ng kalsada sa mga Filipino, anuman ang kanilang gustong paraan ng transportasyon. Nakasentro ito sa isang video na naghahatid ng mga guidelines at road safety tips sa paraang masaya at madaling maunawaan, na isinasalaysay ni Kim Atienza.

“From respecting road rules, to understanding that everyone has the same rights as us, there are a number of things that we need to remember so we can enable a culture of sharing the road," saad ni Tan.

"We need every Filipino to adopt and accept the mindset that every cyclist, every pedestrian, has an equal share on the road," saad ni Usec. Pastor. "More importantly, we need private sector partners like SM to help us expand our horizon, to help us make people understand what we're trying to achieve. The culture should change now."

"This event shall reaffirm the Department's partnership with SM to intensify and strengthen our information and education campaign for the benefit and empowerment of active transport users across the country," pahayag ni Sec. Bautista.

Ang SM Cares ang Corporate Social Responsibility arm ng SM Supermalls, na may mga programang sumusuporta sa mga komunidad, nagtataguyod ng panlipunang pagsasama, at nangangalaga sa kapaligiran. Bukod sa paglikha ng bike-friendly SM Malls, ang mga adbokasiya nito ay kinabibilangan ng Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, at Senior Citizens. Para sa iba pang detalye, bisitahin ang www.smsupermalls.com/smcares.

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