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BULGAR  is undoubtedly a top-ranked printed daily newspaper in the country with a nationwide circulation and large base of loyal readers and followers. It has maintained its dominance in the newspaper industry for over three (3) decades now.

Aside from being the most credible source of top stories and entertainment news, BULGAR also holds the distinction of being the most favorite newspaper of the Filipino family.

BULGAR was first published on December, 1990 by the Sison's Publishing House, Inc.. Alongside BULGAR, the company also published another title, Chism. Both were weekly editions which focused mainly on entertainment and local showbusiness.

On December 2, 1991, the company decided to make BULGAR a more serious daily newspaper. It stopped the publication of Chism and concentrated on the circulation and marketing of BULGAR.

It was in 1996 when BULGAR gained unprecedented popularity in the market nationwide. With hard work, sacrifice, continuous innovation and support from its loyal readers, BULGAR was able to find its way into the heart of the Filipinos and managed to stay strong amidst fierce market competition.

There’s no stopping BULGAR in making its presence felt all over the country. It continues to be a leading force in the market because of its superb quality and credibility. The Filipino readers appreciated and loved the newspaper that soon it was deemed as “Boses ng Pinoy, Mata ng Bayan”.

At present, BULGAR is relentless in its thrust of delivering the most balanced, reliable and unbiased news, current events, opinions, the latest in entertainment, sports articles and serious editorial columns. It maintains a roster of reputable, competent and well-known columnists and correspondents and holds the title of “highest circulated 

newspaper with over 600,000 copies daily nationwide”

BULGAR is determined to maintain its leadership in the market and will continue with its direction of strengthening its newspaper and social media accounts in order to reach, capture and maintain a more diversified audience and clientele.

The vision of Sison’s Publishing House, Inc. is to assist in the education of the Filipino public through news, entertainment, sports and features at affordable prices and to give them an opportunity to give opinions/ features through the following missions:

  1. To report news and current events as promptly and accurately as possible.

  2. To provide feature articles, editorials and columns written by qualified and respected personages.

  3. To entertain the public through articles and pictures of movie stars, local and foreign, and of sports events.

  4. To furnish the public with information like: lotto results, fortune horoscopes, and even foreign exchange rates.



The principal corporate objective of Sison’s Publishing House, Inc. is to be the lead company in the tabloid business by having the widest circulation, by:

  1. Delivering current news and entertainment to the public through print and digital mediums

  2. Being the “Voice of the People and Eyes of the Nation” (Bulgar carries the tagline “Boses ng Masa, Mata ng Bayan’)

  3. Exposing or revealing (“Bulgar” means in English to reveal or disclose) any malpractice or corruption that is happening in the country.

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