Mang Inasal is PHL’s most endeared grilled chicken restaurant
- BULGAR
- Jul 29, 2023
- 2 min read
by Info @Brand Zone | July 30, 2023
Customers have ranked Mang Inasal among the top three restaurants in the country -- the only one in the grilled chicken category. This is according to recent surveys conducted by PUBLiCUS Asia and the RP-Mission and Development (RPMD) Foundation Inc.
Mang Inasal is the second most endeared fast food and restaurant chain in the Philippines, as revealed in PUBLiCUS Asia’s recent PAHAYAG survey. Mang Inasal garnered an endearment score of 31%, next to Jollibee.
Meanwhile, Mang Inasal placed third in a comprehensive nationwide survey conducted by RPMD. Mang Inasal got a 63% rating next to Jollibee and another restaurant brand.
“Being the only grilled chicken restaurant in these lists is a huge honor for Mang Inasal especially because they were from our customers themselves,” said Mang Inasal business unit head Mike V. Castro. “Recognitions like this make the celebration of our 20th anniversary this year even more memorable as they validate Mang Inasal’s commitment to deliver Ihaw-Sarap meals and Unli-Saya experience to everyone who visit our stores or those who support us through delivery.”
The PUBLiCUS PAHAYAG is an independent and non-commissioned survey held from June 7 to 12, 2023. It sought to gauge the emotional connection and affinity of 1,500 Filipino consumers towards various Filipino brands in the market. Meanwhile, the RPMD survey, conducted from June 25 to July 5, 2023, asked 10,000 respondents to identify their favorites based on attributes that included brand preference, visitation frequency, food and service quality, as well as value for money.
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Mang Inasal truly deserves the love it gets their grilled chicken is flavorful, affordable and always served hot. The atmosphere is casual but welcoming, which makes it easy to understand why people keep coming back. For restaurants like this that deal with a steady flow of guests, using reserved signs on tables can really help manage seating during peak hours and improve the overall guest experience. Hope they continue to grow while keeping the same level of quality and service.
Mang Inasal is definitely a beloved spot in the Philippines for its delicious grilled chicken, and creating the perfect dining experience often involves thoughtful touches like serving drinks with style. If you’re looking to elevate your beverage experience, using whiskey ice cubes can enhance the flavor and presentation of your drinks. For more information on how whiskey ice cubes can improve your drinks, check out whiskey ice cubes.