Complete Home: Mas Sulit na Budol para sa Bawat Tahanan

by Info @Brand Zone | May 1, 2026

Muling ibinabalik ng SM Hypermarket ang Complete Home, kung saan siguradong mabubudol ang shoppers sa dami ng promos, laki ng savings at rewards. Katuwang ang Promil, Bonakid, Purefoods, CDO, Del Monte, UFC, Coca-Cola, Ariel, Nivea, Surf, Creamsilk, Palmolive, Colgate, American Home, Hanabishi at iba pang partner brands, hindi gagastos nang malaki para panatilihing kumpleto ang pangangailangan sa bawat tahanan.

Mas Sulit na Deals sa Home Essentials

I-level up ang inyong tahanan ngayong mas pinasulit pa ang inyong mga essentials sa tulong ng dagdag na rewards. Mula ika-15 ng Abril hanggang ika-15 ng Hunyo, maraming deals ang ma-eenjoy ng SMAC members.

Available sa piling stores:

Complete Home Bundles: May free item na kasama sa bawat participating item ng Complete Home.

SMAC Promos: Makakuha ng discounts sa piling Complete Home items gamit ang SMAC.

Online Promos:

• Mula ika-15 ng Abril hanggang ika-15 ng Mayo, makakuha ka ng libreng Cleene Alcohol 70% Ethyl 500ml kapag namili ka sa smmarkets.ph nang at least P1,500 at may kasamang Complete Home participating items.

• Sa ika-16 ng Mayo hanggang ika-15 ng Hunyo naman, isang bundle ng Knorr Cubes Pork 60g at Silver Swan Suka Puti 1L ang inyong matatanggap kung maka-at least P1,500 ulit at may kasamang Complete Home item.

Mas Malaking Rewards sa Bawat Pamimili

Hindi diyan nagtatapos ang mga sorpresang hatid ng Complete Home. Sa piling expo stores, maaaring i-enjoy ng SMAC members ang iba’t ibang exclusive promos at activities.

Lucky Swing: Kung nakapamili ka ng Complete Home items na nagkakahalagang P500, pwedeng maglaro sa Lucky Swing at mag-uwi ng papremyo.

Mystery Bag: Makakuha ng Complete Home Mystery Bag na nagkakahalaga ng ₱350 o ₱500 sa minimum ₱5,000 single-receipt na grocery purchase.

Triple Treat: Kapag naka-at least P5,000 na grocery, makakapili ka ng tatlong freebies na handog ng Complete Home sponsors.

Collectibles, Vouchers, at Iba Pang Sorpresa

Mas pinasaya ang bawat grocery haul sa pamamagitan ng pinakabagong limited-edition collectible ng SM Markets. Makakuha ng isang free random collectible sticker sa bawat ₱1,500 single-receipt grocery purchase gamit ang SMAC. Available sa lahat ng SM Hypermarket, SM Supermarket, at piling Savemore stores mula ika-1 ng Mayo hanggang ika-17 ng Mayo. Bawat sticker ay sorpresa, kaya mas exciting ang bawat checkout. Simulan nang kolektahin ang inyong mga paboritong designs.

Mayroon ding 50 lucky shoppers sa bawat participating expo at roadshow store na makakatanggap ng ₱200 off voucher, na maaaring gamitin sa susunod na pamimili na may minimum ₱3,000 spend, na maaaring gamitin hanggang ika-15 ng Hunyo, 2026.

Abangan ang susunod na expo sa SM Hypermarket Clark mula ika-15 ng Mayo hanggang ika-17 ng Mayo, 2026, at SM Hypermarket Bicutan mula ika-29 ng Mayo hanggang ika-1 ng Hunyo, 2026.

Mas pinapadali ng Complete Home ang paghahanda ng mas maayos at mas kumpletong tahanan. Sa bawat pamimili, mas maraming paraan para makatipid, makakuha ng rewards, at maiuwi ang mga kailangan ng pamilya sa mas sulit na halaga.

Cobra marks 20 years with “liwanag sa dilim” campaign, Daniel Padilla as new ambassador

by Info @Brand Zone | April 24, 2026

Daniel Padilla is Cobra’s newest Brand Ambassador

Taguig City, Philippines — Cobra Energy Drink marks its 20th year with the launch of a new campaign that celebrates the strength, resilience, and determination of Filipinos — values that have defined the brand for the past two decades.

At a time when many Filipinos continue to face the demands of everyday life, there are days when you feel tired, when getting up feels heavy, and when showing up feels harder than usual. But you still get up. You still go to work. You still do what needs to be done. That quiet decision to keep going — that is where true strength comes from. Cobra calls this “liwanag na nasa loob mo.”

Titled “Ang Liwanag na ’To Nasa Loob Mo. (Para Sa’min) Pag Meron Ka Nito, Wala Kang Talo,” the campaign serves as a reminder that every Filipino carries an inner light — a source of strength, hope, and determination that pushes them to continue no matter how difficult life gets. Cobra Energy Drink stands as a partner to Filipinos, supporting them in their everyday journey as they continue to move forward and face each day’s challenges.

According to Apple de Belen, Marketing Manager for Cobra, the campaign was inspired by the everyday experiences of Filipinos who continue to show up and do what needs to be done despite life’s challenges.

“The campaign is about a simple but powerful truth — that you are stronger than you think. Ang liwanag na hinahanap mo, nasa loob mo na. ‘Wala Kang Talo’ is a mindset. It’s not always about winning or being number one. Sometimes, winning simply means not giving up. As long as you keep showing up, keep trying, and keep moving forward — wala kang talo,” de Belen shared.

For 20 years, Cobra Energy Drink has been part of the everyday lives of Filipinos — from construction workers and drivers to students, athletes, and everyday hustlers who continue to work hard and push forward for their families and their dreams. The campaign is a tribute to them — and to the strength that lives within them.

Bringing the campaign to life, Cobra introduced its new brand ambassador, Daniel Padilla, who represents the modern Filipino — determined, resilient, and quietly strong in the face of life’s challenges. This is brought to life through a cinematic TV commercial set to the song “Liwanag sa Dilim,” where Padilla is seen falling and rising again as a soft glow emerges from his chest, symbolizing inner strength. After drinking Cobra Energy Drink, the glowing Cobra icon appears on his chest and the light radiates outward. The story then expands to everyday Filipinos — including a rider, a mason, and other workers — each igniting their own “liwanag,” reinforcing that this inner strength is shared across different walks of life.

The campaign was officially unveiled at the Cobra at 20: Tatak ng Walang Talo Media Launch held on April 16, 2026, at Marquis Events Place, BGC, where Cobra introduced its new campaign and new brand ambassador while celebrating 20 years of energizing the Filipino spirit.

Daniel Padilla smiles as he holds his Cobra Energy Drink.

Joanna Araullo, Senior Brand Manager for Cobra, shared that Cobra’s commitment has always been to support Filipinos in their everyday lives.

“For 20 years, Cobra has been a partner of Filipinos sa araw-araw nilang trabaho at sa pang-araw-araw na laban sa buhay. Hindi lang ito energy drink — katuwang ito ng Pilipino. As a proudly Filipino brand, we make sure that our products remain abot-kaya and accessible so we can continue to reach and support more Filipinos every day,” Araullo said.

She added that Cobra continues to innovate to support different needs of Filipinos through its variants such as Cobra Original, Cobra Citrus, Cobra Smart, and Cobra Vitamin C.

As Cobra celebrates its 20th year, the brand remains committed to its message: “Ang liwanag na ’to nasa loob mo. Pasiklabin with Cobra Energy Drink. Para sa’min, pag meron ka nito, wala kang talo.”

Because for Cobra, the real energy is not just in the bottle — it’s in every person who refuses to give up, no matter what.

(From left) Henry Trinidad, Bryan Lim, Philip Yulo, Daniel Padilla, Hubert Tan, Apple de Belen and Jo Araullo

Daniel Padilla with the Cobra Brand Marketing Team 

Discover more about Cobra’s #WalangTalo campaign, and join Daniel Padilla in his Cobra journey by following Cobra Energy Drink on Facebook, Instagram, and TikTok.

Watch the Cobra Energy Drink TVC here:

https://www.facebook.com/reel/4349462535298195

Casino Plus supports Brigada Eskwela, brings color to over 5,000 Students’ Lives

by Info @Brand Zone | April 10, 2025

TURNOVER CEREMONY: (from left) Mr. Rommel C. Narciso (AVP for External Affairs), Mr. Jose Miguel De La Rosa (VP for Admin & Finance), Michael Angelo Horfilla (Stotsenberg Leisure Park and Hotel Corp. Corporate Social Responsibility Director), Helen A. Tumang (Concepcion South ES Principal), Karen P. Osorio (Benigno S. Aquino Jr. ES Principal), Chevy Tanglao (Mabalacat Community HS Teacher), Sheryll Manguerra (Stotsenberg Leisure Park and Hotel Corp. CDC Compliance Senior Manager)

Clark, Pampanga - As the current school year comes to a close, preparations for the next are already underway. Through the spirit of Brigada Eskwela, Casino Plus, one of the country’s leading responsible gaming platform duly licensed by PAGCOR in partnership with the Clark Development Corporation (CDC) is taking proactive steps to ensure that learning spaces are ready to welcome students anew, supporting 5,250 learners across public schools in Pampanga and Tarlac.

Under Casino Plus’ education and financial literacy Corporate Social Responsibility (CSR) pillar, the initiative brings together representatives from CDC and participating schools—united in a shared commitment to empower and invest in the future of Filipino youth.

“This humble contribution aims to add color to the lives of thousands of students—color that represents hope, opportunity, and a brighter future. This was made possible through our Color Champions (employees of Casino Plus), our partners at the Clark Development Corporation and our partner schools who continue to help us turn small acts into lasting impact,” said Michael Angelo A. Horfilla, Director for Corporate Social Responsibility, Casino Plus.

For many students, a well-maintained classroom is more than just a place to learn. It is where confidence is built, dreams are nurtured, and futures begin to take shape. Through this initiative, Casino Plus brought meaningful support to 5,250 students across six (6) public schools, contributing ₱999,957.00 to help create safe, comfortable, and inspiring spaces where these dreams can grow. In addition, four (4) electric fan units were donated to support graduation activities.

The beneficiary schools include:

• San Pedro Elementary School

• Anupul Elementary School

• Dapdap Resettlement Elementary School

• Concepcion South Elementary School

• Benigno S. Aquino Jr. Elementary School

• Mabalacat Community High School

Held at the CSR Office of the Clark Development Corporation, the turnover ceremony reflected more than just a collaboration as it symbolized a deepening partnership grounded in shared values and a common goal of uplifting communities through education. 

This initiative underscores the growing and enduring relationship between Casino Plus and CDC, one built on trust, collaboration, and a shared vision of nation-building. Together, both organizations continue to champion programs that empower the youth and strengthen the foundations of local communities.