by Info @Brand Zone | March 10, 2023
Dentsu International has been appointed by foodpanda, an online food and grocery delivery platform and lead brand for Berlin-based’s Delivery Hero in Asia, as its media partner for its Asia Pacific markets. The markets will include Hong Kong, the Philippines, Malaysia, Singapore and Thailand – in addition to its existing remit in Taiwan, where dentsu has been their media partner since 2020.
Dentsu will work closely with foodpanda in the region to support its media
transformation journey and bring closer collaboration across the markets.
Prerna Mehrotra, CEO of dentsu Media APAC, said: “Our amazing team in Taiwan
has built a strong foundation in the market, successfully differentiating foodpanda from
its competitors with great relevancy to its target audience. To be entrusted with and
grow our remit in APAC is a true testament to foodpanda’s confidence in us and we are
honoured to add this portfolio in our roster. We are excited to continue driving
meaningful difference in their media and marketing strategy and can’t wait to do some
great work together.”
Ankit Kochar, Head of Brand Media, foodpanda APAC, said: “Dentsu is an
advertising powerhouse with a strong legacy in its media roots. Given that they were
able to navigate with great agility in today's digital complexities, we decided to take our existing partnership to the next level outside of Taiwan. Their extensive network and
versatility were some of the key criteria that we were seeking in a partner, and we look
forward to a meaningful and collaborative relationship in the years ahead.”
Dentsu’s appointment is effective as of April 1, 2023.
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for
disruptive future opportunities and create new paths to growth in the sustainable
economy. Taking a people-centered approach to business transformation, we use
insights to connect brand, content, commerce and experience, underpinned by modern
creativity. As part of Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), we are
headquartered in in Tokyo, Japan and our 65,000-strong employee-base of dedicated
professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu
combines Japanese innovation with a diverse, global perspective to drive client growth
and to shape society.