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Cabalen Group marks 39 years of shared moments with more reasons to gather this September

  • Writer: BULGAR
    BULGAR
  • Sep 2
  • 3 min read

by Info @Brand Zone | September 2, 2025



Cabalen

For nearly four decades, The Cabalen Group has been part of countless celebrations — from intimate family dinners to grand reunions — embodying the enduring spirit of togetherness in Filipino culture.



Fresh from the heartfelt success of its 39th Anniversary celebration in August with CSR campaign Piso Para Sa Kabataan, The Cabalen Group continues the festivities this September under the unifying theme “Sarap ng Salu-Salo” — a tribute to the joy of gathering, the timeless bonds built through the years, and the Filipino tradition that the best memories are made over shared meals.


Sarap ng Salu-Salo unites all Cabalen brands under one vision: to make every table a place for stories, laughter, and lasting memories. For nearly four decades, The Cabalen Group has been part of countless celebrations — from intimate family dinners to grand reunions — embodying the enduring spirit of togetherness in Filipino culture.


Through the Years Photo Contest Guests can join the Through the Years Photo Contest by sharing their most memorable Cabalen Group photo, the story behind it, and the people they’d love to enjoy their next salu-salo with. Winning entries will be featured on the brands’ social media pages, making their cherished memories part of Cabalen’s 39-year story.


September Specials to Share

  • Cabalen Unlimited Filipino Buffet showcases a feast of signature and regional favorites, plus a live Lechon Carving station. Anniversary Promo: ₱399 Unlimited Buffet for the first 39 guests from September 1 to 4. Group Deal: 4+1 Free Unlimited Buffet plus a limited-edition Cabalen Book of history and recipes.

  • Mangan Restaurant offers New Barkada Boodle Pan packed with Kapampangan favorites for sharing for only ₱1,258.

  • Soi Thai introduces Fiery Thai Steak marinated in bold umami flavors, served with a zesty-spicy dipping sauce.

  • Tsurumaru Udon X Tempura – Anniversary Deal: Japan’s original Wakame udon noodles for P99 only. Share your best slurp moment and tag @TsurumaruPH for a chance to win. #SlurpAndShare


A Celebration with a CauseThe festivities also carry deeper meaning through the ongoing Piso Para sa Kabataan CSR campaign, running until month-end. Every diner’s visit helps fund hot meals and school supplies for children — turning each salu-salo into a shared act of kindness.


“Our 39th year is more than a celebration — it’s about the relationships we’ve built, the milestones we’ve shared, and the communities we’ve served,” said Maritel O. Nievera, President and CEO of The Cabalen Group. “Through Sarap ng Salu-Salo, we unite all our brands under one vision: bringing people together. Through Piso Para sa Kabataan, we extend that togetherness beyond our tables.”


The Cabalen Group’s portfolio includes Cabalen, Mangan Restaurant, Tsurumaru Udon X Tempura, Soi Thai, Suki-Ya Unlimited Shabu-Shabu, BKK Express, Cerveseria, Cusina Estela, Casa Cabalen Premium Buffet and Events Place and P. To Go — each offering its own unique way to make every gathering memorable.



About The Cabalen Group

For decades, The Cabalen Group has been uniting families and friends through the joy of good food and meaningful salu-salo. Its F&B lifestyle brands — Cabalen, Mangan Restaurant, Tsurumaru Udon x Tempura, Soi Thai, Suki-Ya Unlimited Shabu-Shabu, BKK Express and Cerveseria — offer authentic Filipino feasts and flavorful Asian specialties, while its catering and events brands — Cusina Estela and Casa Cabalen Premium Buffet and Events Place — create unforgettable celebrations. Completing its portfolio is P. To Go, with ready-to-eat and ready-to-cook Filipino favorites. Guided by its values, the Group believes that the heart of every gathering is the connections and kindness shared. Through its CSR arm, Cabalen Para Sa Kabataan Foundation, Inc., it extends this spirit by uplifting children and families in need, proving every meal can spark hope.


To learn more, visit www.cabalen.com.ph 

Follow our journey: Facebook @TheCabalenGroup

Instagram @TheCabalenGroup




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