Cabalen Group marks 39 years of shared moments with more reasons to gather this September

by Info @Brand Zone | September 2, 2025

For nearly four decades, The Cabalen Group has been part of countless celebrations — from intimate family dinners to grand reunions — embodying the enduring spirit of togetherness in Filipino culture.

Fresh from the heartfelt success of its 39th Anniversary celebration in August with CSR campaign Piso Para Sa Kabataan, The Cabalen Group continues the festivities this September under the unifying theme “Sarap ng Salu-Salo” — a tribute to the joy of gathering, the timeless bonds built through the years, and the Filipino tradition that the best memories are made over shared meals.

Sarap ng Salu-Salo unites all Cabalen brands under one vision: to make every table a place for stories, laughter, and lasting memories. For nearly four decades, The Cabalen Group has been part of countless celebrations — from intimate family dinners to grand reunions — embodying the enduring spirit of togetherness in Filipino culture.

Through the Years Photo Contest Guests can join the Through the Years Photo Contest by sharing their most memorable Cabalen Group photo, the story behind it, and the people they’d love to enjoy their next salu-salo with. Winning entries will be featured on the brands’ social media pages, making their cherished memories part of Cabalen’s 39-year story.

September Specials to Share

• Cabalen Unlimited Filipino Buffet showcases a feast of signature and regional favorites, plus a live Lechon Carving station. Anniversary Promo: ₱399 Unlimited Buffet for the first 39 guests from September 1 to 4. Group Deal: 4+1 Free Unlimited Buffet plus a limited-edition Cabalen Book of history and recipes.

• Mangan Restaurant offers New Barkada Boodle Pan packed with Kapampangan favorites for sharing for only ₱1,258.

• Soi Thai introduces Fiery Thai Steak marinated in bold umami flavors, served with a zesty-spicy dipping sauce.

• Tsurumaru Udon X Tempura – Anniversary Deal: Japan’s original Wakame udon noodles for P99 only. Share your best slurp moment and tag @TsurumaruPH for a chance to win. #SlurpAndShare

A Celebration with a CauseThe festivities also carry deeper meaning through the ongoing Piso Para sa Kabataan CSR campaign, running until month-end. Every diner’s visit helps fund hot meals and school supplies for children — turning each salu-salo into a shared act of kindness.

“Our 39th year is more than a celebration — it’s about the relationships we’ve built, the milestones we’ve shared, and the communities we’ve served,” said Maritel O. Nievera, President and CEO of The Cabalen Group. “Through Sarap ng Salu-Salo, we unite all our brands under one vision: bringing people together. Through Piso Para sa Kabataan, we extend that togetherness beyond our tables.”

The Cabalen Group’s portfolio includes Cabalen, Mangan Restaurant, Tsurumaru Udon X Tempura, Soi Thai, Suki-Ya Unlimited Shabu-Shabu, BKK Express, Cerveseria, Cusina Estela, Casa Cabalen Premium Buffet and Events Place and P. To Go — each offering its own unique way to make every gathering memorable.

About The Cabalen Group

For decades, The Cabalen Group has been uniting families and friends through the joy of good food and meaningful salu-salo. Its F&B lifestyle brands — Cabalen, Mangan Restaurant, Tsurumaru Udon x Tempura, Soi Thai, Suki-Ya Unlimited Shabu-Shabu, BKK Express and Cerveseria — offer authentic Filipino feasts and flavorful Asian specialties, while its catering and events brands — Cusina Estela and Casa Cabalen Premium Buffet and Events Place — create unforgettable celebrations. Completing its portfolio is P. To Go, with ready-to-eat and ready-to-cook Filipino favorites. Guided by its values, the Group believes that the heart of every gathering is the connections and kindness shared. Through its CSR arm, Cabalen Para Sa Kabataan Foundation, Inc., it extends this spirit by uplifting children and families in need, proving every meal can spark hope.

To learn more, visit www.cabalen.com.ph 

Follow our journey: Facebook @TheCabalenGroup

Instagram @TheCabalenGroup

#CabalenAt39 #SaluSaloSaCabalen #SarapNgSaluSalo

Tunay na kuwento ng 2 nagwagi sa “pabangka ni El Kapitan” ng Bostik

ni Fely Ng @Bulgarific | August 29, 2025

Hello, Bulgarians! Noong Abril 11, 2025, inilunsad ng Bostik El Kapitan Marine Epoxy ang “Pabangka ni El Kapitan” promo giveaway sa kanilang opisyal na Facebook page para mabigyan ng pagkakataon na manalo ang mga mangingisda at bangkero sa Luzon ng bagong bangka. Kapalit nito ang pagpapadala ng personal na kuwento tungkol sa realidad ng buhay bilang mangingisda. 

Sa pagtatapos ng promo giveaway noong Hunyo 23, 2025, nag-anunsyo naman ang Bostik Philippines ng mga nanalo pagkatapos makatanggap ng daan-daang kuwentong ipinadala ng mga sumali. 

Sina Joe Frilles Gayta (Sorsogon) at Rodimer Jimenez (Zambales) ang opisyal na mag-uuwi ng bagong bangka at Bostik products sa “Pabangka ni El Kapitan” Luzon promo giveaway matapos ianunsyo ang dalawang nanalo sa harapan ng mga DTI representative noong June 27, 2025.

Sa isiniwalat ni Joe sa Bostik Philippines, ibinahagi niya ang kanyang istorya bilang anak ng isang mangingisda at kung paano sinusubukang itaguyod ng kanyang ama silang tatlong magkakapatid. Tinukoy niya na para sa kanyang ama, kailangan pa ring mangisda kahit masama ang panahon. Ang kuwento ni Joe ay isa sa mga realidad ng kabuhayan ng mga matatapang na mangingisda na lumalayag sa dagat araw-araw. Tinapos ni Joe ang kanyang istorya na hiling niyang ihandog ang bagong bangka sa kanyang ama dahil sa sakripisyo na ipinakita nito sa pamilya at sa patuloy na paggamit ng Bostik product na “El Kapitan” sa pagpapatibay ng kanilang bangka.

Ayon naman kay Rodimer, ang determinasyon niyang itaguyod ang kanyang pamilya ang pinakalayunin sa pagsali sa “Pabangka ni El Kapitan”. Inilahad niya ang iba’t ibang trabaho bilang pintor at taga-masilya na pandagdag-kita sa kanyang pangingisda. Sa patuloy niyang pagsisikap, aniya, hahawakan niya ang kanyang kapalaran para matustusan at maiahon ang pamilya sa kabila ng pagod. Para kay Rodimer, ang “Pabangka ni El Kapitan” ay sumisimbolo ng pag-asa para sa pangarap na gusto niyang matamo na magkaroon ng mas magandang buhay.

Ang kuwento ng dalawang nanalo ay isa lamang sa mga istoryang bumubuo sa libu-libong mangingisda na sumasalamin sa katotohanan ng pagiging manggagawa sa Pilipinas. Ito ang kadahilanan kung bakit patuloy na sinusuportahan ng Bostik Philippines ang mga manggagawa sa pamamagitan ng iba’t ibang programa at makabagong produkto na makakatulong sa kanila.

Sa pagwawakas ng “Pabangka ni El Kapitan” Luzon Promo giveaway, inihahanda na ng Bostik Philippines ang susunod na programa para naman sa mga taga-Visayas. 

Para sa mga gustong sumali, abangan ang anunsyo sa opisyal na Facebook page ng Bostik Philippines: BOSTIK | Facebook.

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Para sa anumang impormasyon, opinyon, isyu o maging imbitasyon, mag-e-mail sa bulgarific@gmail.com o sumulat kay Ms. Bulgarific at ipadala sa Bulgar Bldg., 538 Quezon Avenue, Quezon City.

DHSUD chief: Even 1 percent of corruption is unacceptable

by Info @Brand Zone | August 28, 2025

DHSUD

Even one percent of corruption should not be tolerated, both by the government and the private sector, if only to give the country a chance to develop into a progressive nation as envisioned by President Ferdinand R. Marcos Jr.

Thus, said Department of Human Settlements and Urban Development (DHSUD) Secretary Jose Ramon Aliling in his speech during Tuesday's Housing Summit organized by the Organization of Socialized and Economic Housing Developers of the Philippines (OSHDP).

He rallied the top officials of OSHDP member-companies behind President Marcos Jr.'s drive against corruption in the bureaucracy, and steer the housing sector as a model of a corruption-free and transparent industry. 

“Even 1 percent of corruption is unacceptable. Both the private sector and the government should work together to achieve zero corruption in the housing sector," Secretary Aliling said, drawing applause from the stakeholders.

"Pakita natin na kaya po ito ng housing sector so we can inspire others to do the same. Tulungan po natin si President Marcos Jr. na labanan ang korapsyon. Seryoso po siya dito. May pag-asa pa po ang ating bayan," he added.

In his first 90 days in office, Secretary Aliling has introduced reforms under the Department's 8-Point Agenda in compliance to the President's Bagong Pilipinas brand of proactive and people-centric governance.

Among these reforms are the zero tolerance policy for corruption, streamlining of processes, digitalization, recalibration and expansion of the flagship Pambansang Pabahay para sa Pilipino (4PH) Program.

These reforms instantly drew support from stakeholders, with at least 42 private developers committing more than 250,000 housing units under the Expanded 4PH, while various urban poor groups and civil society organizations were engaged as part of Secretary Aliling's transformative and participative leadership.

Currently, there are ongoing investigations on massive corruption allegations involving billions-worth of government flood control projects. No less than President Marcos Jr. discovered "ghost" and sub-standard projects during actual inspections recently.

"It's a matter of political will. Tulungan po natin ang ating Pangulong Marcos Jr. na labanan ang katiwalian upang tuluyan na tayong umunlad," the DHSUD chief said.