SM Active Hub: The Philippines' largest Sports Playground is Here!

by Info @Brand Zone | Mar. 10, 2025

(L-R): Run with Pat founder Patrick Rubin, Toby’s Sports President Toby Claudio Jr., SM Supermalls President Steven Tan, SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, RunRio founder Rio de la Cruz, and RunRio Inc.’s Nicole de la Cruz

SM Supermalls launches SM Active Hub on March 9, 2025, at the SM Mall of Asia and simultaneously at SM malls nationwide, featuring 44 pickleball courts and 14 running hubs, creating the country's largest sports experience.

This initiative invites everyone to join a dynamic sports community with pickleball exhibitions, run club gatherings, and exclusive sponsor perks, all accessible through the SM Malls Online app.

Kakaibang book experience sa taunang Philippine Book Festival

by Info @Brand Zone | Mar. 8, 2025

Hinihikayat ng National Book Development Board ang publiko na suportahan ang idaraos na Philippine Book Festival 2025 na magaganap sa Marso 13 hanggang 16.

Isasagawa ang pinakamalaking pinoy book fair sa Megatrade Hall, SM Megamall, Mandaluyong City.

Ang Philippine Book Festival ay isa sa mga pangunahing inisyatibo ng NBDB, sa pangunguna ni Executive Director Charisse Aquino-Tugade, na naglalayong itaguyod ang book publishing industry sa bansa at palakasin ang kultura ng pagbabasa at authorship ng mga Pilipino.

“We created a marketplace for Philippine books because it’s difficult for Filipinos to easily access them. We sat down with the Department of Education (DepEd) to address this problem, and now we have the PBF, which is this marketplace for Philippine books, but also a site for the DepEd to purchase quality education materials for schools across the country,” pahayag ni Tugade.

Itinuturing ng NDBB ang PBF hindi lamang bilang marketplace para sa mga Filipino-authored books kundi isang lugar na masayang makakapag-sama-sama ang buong pamilya at magkaka-barkada habang nakikilahok sa mga aktibidad sa book fair.

Kabilang sa mga aktibidad na ito ay ang meet and greet sa book authors at artists, book launches at book signings, libreng art at writing workshops, at marami pang iba.

Giit ni NBDB Executive Director Charisse Aquino-Tugade, ang pagsuporta sa Philippine Book Festival ay malaking tulong din sa Filipino authors at creators upang sila’y tangkilikin at makilala ang kanilang husay sa paglikha ng libro.

Come for the shopping, stay for Donni—the newest icon at SM CDO Downtown!

by Info @Brand Zone | Mar. 4, 2025

City Vibes: Donni The Downtown Bestie

"Meet Donni, the new downtown bestie at SM CDO Downtown! This larger-than-life giraffe stands proudly in the event center of the mall, embodying the perfect blend of tranquility and vibrancy amidst the bustling city.

A symbol of both calm and excitement, Donni invites you to pause, relax, and enjoy the dynamic energy of urban life.

Whether you're shopping, hanging out with friends, or simply soaking in the atmosphere, Donni reminds us that peace and excitement can truly coexist.

Come visit your ‘downtown’ bestie at SM CDO Downtown today! #DonniTheDowntownBestie #UrbanOasis #CityVibes"