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by Info @Brand Zone | Apr. 1, 2025


The Capiztahan Festival is a vibrant celebration that showcases the rich culture, history, and seafood delights of Capiz, the "Seafood Capital of the Philippines". 



This year’s celebration of Capiztahan will be extra special as SM City Roxas joins the celebration through interactive installations, activities and events.



With its campaign, “AweSM Capiz, SM City Roxas promises to be "fun and frolic" than ever, with a wide range of exciting activities and events lined up from April 1 to 6, 2025.



The AweSM Capiz celebration will kick off with a Capiztahan Festival Sale (April 1- 6), wherein festivalgoers can enjoy big discounts and awesome deals. 



Mallgoers can also join the JCI’s Project Hi Five that will cover the basics of HIV and AIDS, including transmission, prevention, treatment, and the importance of testing and support for those living with HIV. 



Locals and visitors are welcome to join the Capiztahan Monde Nissin Lucky Perya (April 5 - 6), an activity with a popular lineup of perya games with exciting prizes; Lagsanay (April 5), a bike race competition for individuals who are enthusiastic about cycling and are ready to take the challenge and promote a healthy lifestyle, and build a sense of community among participants and spectators alike. 



Car enthusiasts can also join the Capiztahan 2025 Autoshow, a showcase of cars with unique features, aesthetics and specifications on April 5 at the South Parking of the mall. 



Music lovers can indulge in AweSM Capiztahan Beats, a musical treat that will feature renditions of songs made unforgettable by the range and vocal power of vocal solo and duet local artists on April 5 at South Parking.  



Kids and kids at heart can immerse at the AweSM: Spin and Snap at the main entrance of the mall on April 5. A 360 photo booth, which uses a rotating camera platform to create a fun and interactive experience for capturing photos and videos



Festivalgoers are encouraged to support Micro, Small, and Medium Enterprises (MSMEs) during the AweSM Capiztahan Negosyo Fair at the Event Center from April 5 – 11. 


To wrap-up the celebration, cosplay fans are welcome to watch the AweSM Maragtas Chronicles Cosplay Contest on April 6 at the 2nd Level, Activity Area. Witness cosplayers as they express their creativity by dressing up as legendary characters rooted in the origin of the Ten Bornean Datus, King Marikudo, alongside the famed warrior Lapu-Lapu. 


Visit SM City Roxas from April 1 – 6, and join in the fun and excitement of events and activities that encourage everyone to come together and experience the Capiztahan Festival.


 
 

by Info @Brand Zone | Mar. 10, 2025



(L-R): Run with Pat founder Patrick Rubin, Toby’s Sports President Toby Claudio Jr., SM Supermalls President Steven Tan, SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, RunRio founder Rio de la Cruz, and RunRio Inc.’s Nicole de la Cruz


SM Supermalls launches SM Active Hub on March 9, 2025, at the SM Mall of Asia and simultaneously at SM malls nationwide, featuring 44 pickleball courts and 14 running hubs, creating the country's largest sports experience.


This initiative invites everyone to join a dynamic sports community with pickleball exhibitions, run club gatherings, and exclusive sponsor perks, all accessible through the SM Malls Online app.



 
 

by Info @Brand Zone | Mar. 8, 2025



Hinihikayat ng National Book Development Board ang publiko na suportahan ang idaraos na Philippine Book Festival 2025 na magaganap sa Marso 13 hanggang 16.


Isasagawa ang pinakamalaking pinoy book fair sa Megatrade Hall, SM Megamall, Mandaluyong City.


Ang Philippine Book Festival ay isa sa mga pangunahing inisyatibo ng NBDB, sa pangunguna ni Executive Director Charisse Aquino-Tugade, na naglalayong itaguyod ang book publishing industry sa bansa at palakasin ang kultura ng pagbabasa at authorship ng mga Pilipino.



“We created a marketplace for Philippine books because it’s difficult for Filipinos to easily access them. We sat down with the Department of Education (DepEd) to address this problem, and now we have the PBF, which is this marketplace for Philippine books, but also a site for the DepEd to purchase quality education materials for schools across the country,” pahayag ni Tugade.


Itinuturing ng NDBB ang PBF hindi lamang bilang marketplace para sa mga Filipino-authored books kundi isang lugar na masayang makakapag-sama-sama ang buong pamilya at magkaka-barkada habang nakikilahok sa mga aktibidad sa book fair.





Kabilang sa mga aktibidad na ito ay ang meet and greet sa book authors at artists, book launches at book signings, libreng art at writing workshops, at marami pang iba.


Giit ni NBDB Executive Director Charisse Aquino-Tugade, ang pagsuporta sa Philippine Book Festival ay malaking tulong din sa Filipino authors at creators upang sila’y tangkilikin at makilala ang kanilang husay sa paglikha ng libro.


 
 
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