by Info @Survey | May 2, 2025
Manila, Philippines — The latest 2025 Pre-Election Senatorial Preferential Survey conducted by Tangere concluded with Senator Bong Go holding the top spot exclusively with a 59.3% voter preference. Senator Bong Go is in the Top 3 of all 17 regions in the country in terms of voter preference. Following distantly at second place will be ACT-CIS representative, Erwin Tulfo with 55.1% voter preference, driven by voters from Northern and Central Luzon.
Statistically tied at third place will be Sen. Bato Dela Rosa, Media Executive Ben ‘Bitag’ Tulfo, and Sen. Bong Revilla. Ben 'Bitag' Tulfo was more popular with millennial and gen-z voters compared to his brother was favored by older respondents. Sen. Bato Dela Rosa made a significant leap in the survey with an increase of more than 10% in his voter preference, driven by strong support from Visayas and Mindanao.
Top 12 Candidates
The following are the candidates that constitutes the rest of the Top 12 slots:
Former Senator Tito Sotto, statistically tied at 5-6, with a 45.00% voter preference;
Four (4) candidates are statistically tied between 7th to -10th place:
Senator Pia Cayetano with a 41.5% voter preference;
Former DILG Secretary Ben Abalos with a 40.6% voter preference after posting a notable increase from Southern Luzon and Bicol Region;
Senator Lito Lapid with a 40.3% voter preference;
Former Senator Panfilo Lacson with a 39.2% voter preference.
Rounding up the top 12 will be former Senator Manny Pacquiao with a 36.3% voter preference and Senator Francis Tolentino with a 35.0% voter preference after posting a notable increase in Central Luzon and Metro Manila.
Effect of VP Sara Endorsement
Both candidates recently supported by Vice President Sara Duterte experienced notable gains in Mindanao. Cong. Camille Villar posted a 2% increase in her voter preference (statistically tied at 11th -13th with 34.5%) and Sen. Imee Marcos posted a 3.75% increase in her voter preference (statistically tied at 12th -18th with 33.5%). Interestingly, Sen. Marcos experienced a notable decline in Northern Luzon after the endorsement of the Vice President.
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The non-commissioned survey, conducted April 22-25, 2025, was administered via a mobile-based respondent application with a sample size of 2,400 participants (+/- 1.96% Margin of Error at a 95% Confidence Level) using a Stratified Random Sampling method (Quota Based Sampling). The proportion was spread throughout the Philippines with 12 percent from NCR, 23 percent from Northern Luzon, 22 percent from Southern Luzon, 20 percent from Visayas, and 23 percent from Mindanao.
Tangere is an award-winning technology application and innovation-driven market research company that aims to capture Filipino sentiments. Tangere is a proud member of the Marketing and Opinion Research Society of the Philippines (MORES), European Society for Opinion and Market Research (ESOMAR), and the Philippine Association of National Advertisers (PANA). Tangere was among the initial companies to register with the COMELC.
For the topline report and analytics for this non-commissioned study, please email Tangere at qual@tangereapp.com.
