ng BRT @News | July 25, 2026
Photo: File
Umabot sa panibagong all-time low ang Philippine peso matapos magsara sa P61.847 kada U.S. dollar nitong Biyernes, July 24.
Ito na ang pinakamahinang closing level ng piso laban sa dolyar sa kasaysayan.
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by Info - @Brand Zone | July 23, 2026
May bagong exciting drink na siguradong aabangan ng kabataan—ang Rise Energy Pop Grape!
Mas lalo pang naging espesyal ang brand launch nito nang opisyal na ipakilala sina Rabin Angeles at Angela Muji bilang bagong mukha ng Rise Energy Pop sa ginanap na “A Pop of
Surp-RISE” Media Launch sa SM City Manila noong June 26.
Agad na naging sentro ng atensyon ang dalawa sa kanilang pag-akyat sa stage, dahilan para lalong tumaas ang energy sa venue. Kitang-kita rin ang kanilang natural charm, fresh appeal, at magandang chemistry—kaya swak na swak sila bilang ambassadors ng brand.
Makukulay na purple-themed visuals, live performances, games, at interactive activities ang bumungad sa media, influencers, at guests na dumalo sa event.
Refreshi-RISE Booth – Guests enjoyed striking a pose inside this cute grape-themed photo spot, filled with playful purple vibes, pop-inspired details, and photo-worthy corners perfect for their best snaps.
Yummi-RISE Booth – Guests enjoyed ice-cold Rise Energy Pop Grape in a vibrant sampling space designed for fun and shareable moments.
Invigo-RISE Booth – Guests challenged their reflexes, played the claw machine, and enjoyed fast-paced interactive games filled with fun surprises.
Ayon kay Marketing Head Apple de Belen, ginawa ang Rise Energy Pop para sa young consumers na laging on-the-go.
“We noticed that younger consumers, especially Gen Z, are always looking for something new and exciting. They want drinks that are delicious, refreshing, and bagay sa kanilang fast-paced lifestyle,” aniya.
Tampok din sa event ang Rise Energy Pop Grape, ang unang flavor ng brand. Bukod sa fruity grape taste nito, kapansin-pansin din ang satisfying fizz at refreshing pop na swak sa barkada hangouts, gaming sessions, at study breaks.
Ibinahagi naman ni Senior Brand Manager Joanna Araullo kung bakit grape ang napiling unang flavor.
“Grape perfectly captures the fun, vibrant, and playful personality of the brand. Even its signature purple color reflects the bold and energetic spirit of Rise,” ani Joanna.
Isa sa mga highlight ng event ang pagpapalabas ng campaign video nina Rabin at Angela, kung saan ipinakita ang fun at relatable moments ng kabataan.
Rabin Angeles energizes the crowd with a loud and enthusiastic: "Sarap Mag-Rise!"
Dagdag excitement din ang official anthem ng brand na may catchy hook na:
“Sarap mag-Rise, Rise Energy Pop Aaahh!”
Sa pagtatapos ng event, malinaw ang isang bagay—handa nang maging bagong paboritong inumin ng kabataan ang Rise Energy Pop.
Available na ang Rise Energy Pop Grape sa supermarkets, groceries, convenience stores, at sari-sari stores nationwide.
Kaya kung naghahanap ka ng bagong refreshing na inumin, tikman na at alamin kung bakit—Sarap Mag-Rise!
Rabin Angeles & Angela Muji with the Rise Energy Pop Brand Marketing Team. (From left) Alexis Gloria, Apple de Belen, Angela Muji, Rabin Angeles, Jo Araullo, and Roma Delos Santos
Discover more about Rise Energy Pop “Sarap Mag-Rise” campaign, and join Rabin Angeles and Angela Muji in their Rise Energy Pop journey by following Rise Energy Pop on Facebook, Instagram, and TikTok.
Watch the Rise Energy Pop TVC here:
by Info @Brand Zone | July 20, 2026
Pag-IBIG Fund home loan releases posted double digit growth in the first half of 2026, with socialized housing financing more than doubling under President Ferdinand R. Marcos Jr.’s flagship Expanded Pambansang Pabahay para sa Pilipino Program (Expanded 4PH). Department of Human Settlements and Urban Development Secretary Jose Ramon P. Aliling said the strong results reflect the government’s continuing efforts to make affordable home financing more accessible, particularly to minimum wage and low income Filipinos.
Aliling, who also leads the 11 member Pag-IBIG Fund Board of Trustees, reported that from January to June, socialized home loans extended to minimum wage and low income members reached ₱6.70 billion, up 118% from a year ago, while the number of units financed climbed 132% to 6,601. Socialized housing loans now account for 15% of total units financed by the agency, underscoring the growing share of low income borrowers in Pag-IBIG’s overall lending.
This growth helped drive the agency’s total home loan releases to ₱69.19 billion for 43,051 units in the first half of the year, up 15% in amount and 9% in units financed compared with the ₱60.25 billion released in the same period last year.
“Our housing figures for the first half of the year reflect not just growth, but growth that reaches those who need it most. The sharp rise in socialized housing loans shows that our efforts to prioritize the unserved and underserved sectors, particularly minimum wage and low income Filipinos, are gaining real traction. This is very much in line with the directive of President Ferdinand R. Marcos Jr. to provide our fellow Filipinos with better and dignified lives through the Expanded 4PH,” Aliling said.
Officials said the strong first half performance underscores the continuing demand for affordable home financing. To further improve affordability and sustain this momentum, Pag-IBIG Fund continues to offer its subsidized 3 percent rate for eligible socialized housing borrowers, while promotional rates of 4.5 percent and 5.75 percent have been made available for low cost, medium cost and open market housing loans. The agency has also increased its maximum housing loan amount to ₱10 million, broadening the range of housing options available to members.
Aliling said the strong first half performance reflects the results of the collaborative approach pursued by government and the private sector and provides a solid foundation to bring homeownership within reach of more Filipino families.
“We have shown that government can act by offering more affordable loans, a higher loan ceiling and faster processing. We now look forward to working even more closely with the private sector, especially our developer partners, to build more quality homes at prices our members can afford. By joining hands, we can help more Filipino families turn their dream of owning a home into reality,” he said.
Pag-IBIG Fund Chief Executive Officer Marilene C. Acosta said the gains in socialized housing show that the Expanded 4PH and Pag-IBIG Fund’s subsidized 3 percent rate are already helping more minimum wage and low income members become homeowners.
“Through the Expanded 4PH and our subsidized 3 percent rate, we have helped thousands more minimum wage and low income members afford homes of their own, with monthly payments that can be lower than what their families would otherwise spend on rent. This means more Filipino families are no longer just dreaming of a home, but are now able to call one their own,” Acosta said.
“To sustain this momentum, we are further widening access to affordable financing through our promotional rates of 4.5 percent and 5.75 percent for low cost, medium cost and open market housing, our higher ₱10 million loan ceiling, and our direct investments in housing projects to help bring more affordable units to market. By working closely with our partners in the private sector, we can connect more members with homes that are within their reach. Together, we can help realize President Marcos’ vision of enabling more Filipino families to own decent and affordable homes,” Acosta added.
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