SM Supermalls feted with Bantayog ng Lawa Award

by Info @Brand Zone | Oct. 11, 2024

For championing environmental stewardship in the Laguna de Bay region, SM Supermalls was recently recognized by the Laguna Lake Development Authority (LLDA) for the retail giant’s sustainability programs, which include advocating the Clean Water Act and conducting coastal and estero cleanup activities.

In the photo are (second from left) SM Vice President for Corporate Compliance Engr. Liza Silerio and Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga (middle), with (L-R): LLDA Department Manager Catherine Buena, LLDA Acting General Manager Atty. Senando Santiago, LLDA Board of Directors member Dir. Gilda Peralta, DENR Undersecretary for Policy, Planning, and International Affairs Atty. Jonas Leones, and LLDA Management Committee member Engr. Emil Hernandez. (Inset) SM Supermalls’ Bantayog ng Lawa trophy, molded in the shape of Laguna de Bay, and the certification of recognition and appreciation.

SM kicks off breast cancer awareness month with Beautiful Girl

by Info @Brand Zone | Oct. 10, 2024

In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre. The event showcased powerful stories of breast cancer survival and advocacy through dance. It took place on September 29 at the SMX Aura Convention Center in Taguig City.

Over 500 breast cancer warriors, families, and friends were in attendance to show support to the brave and resilient  Beautiful Girls.

"Beautiful Girl: Echoes of Strength" is an expressive ballet by the Philippine Ballet Theater that explores the journey of breast cancer patients from a deeply artistic and compassionate perspective, emphasizing that every woman, regardless of her battle, is a "Beautiful Girl" deserving of admiration and support.

“We held this event to shed the spotlight on the stories of those who survived breast cancer and those who are fighting it, as a way to express our solidarity with them, and to inspire others to adopt a more proactive approach to breast cancer, not only for themselves but also for their loved ones,” said SM Cares Program Director for Women, Atty. Pearl Joan Jayagan Turley.

The ballet show also served as an avenue for SM CARES to raise 800 thousand pesos

for the benefit of Philippine Foundation for Breast Care, Inc. (KASUSO). Partner

organizations: Bingo Plus Foundation, Global Peace Foundation Philippines, Club Balai

Isabel Hotel, Philippine Ballet Theatre, Bosom Buddies and Pink Parlour generously

contributed to the success of thel event and donation.

Programs like the "Beautiful Girl: Echoes of Strength and Hope" are some of the ways in which  SM Cares promotes good health and well-being for women as part of its Program on Women and Breastfeeding Mothers.

Super activities all month round as SM celebrates SuperKids Month

by Info @Brand Zone | Oct. 2, 2024

Calling all SuperKids! This month of October, you’re the main character as SM Supermalls invites you to show off your unique talents, quirks, and everything that makes you YOU!

SM will be hosting the SUPERKIDS MONTH LAUNCH on October 5, 2024, Saturday at SM City North Edsa Annex Atrium, kicking off a fun-filled, month-long extravaganza for our SuperKids! Expect a performance from Pinoy pop group Cloud 7, the launch of the SuperKids K-POP Dance Fest Competition, and a K-POP costume contest!

For the first half of October, K-Pop loving kiddos are getting the superstar treatment as SM Supermalls launches the SM SUPERKIDS K-POP DANCE CONTEST! Get your little BTS boys and BlackPink girls to live their K-Pop dreams as they compete to be the best kiddie K-Pop dance group in the country!

Got shy little K-Pop fans who don’t want to dance, but still want to be part of the hype? K-POP CORNERS will be found across participating SM malls, perfect for that Instagram-worthy, K-Pop-inspired selca!

SM also has something up their sleeves for the spooky season kiddos that can’t wait to trick or treat! Get ready for an SM SUPERKIDS MONSTERRIFIC HALLOWEEN! Starting October 21, parents can bring their kids to a spook-tastic TRICK OR TREAT event to be held on Halloween day, followed by a COSTUME CONTEST, where SuperKids’ cool and creepy get-ups can win them big prizes!

Toy Kingdom will be your go-to for all your Halloween needs through their MONSTERRIFIC HALLOWEEN TOY BAZAAR! Find the perfect costume, toys, and trick or treat pumpkins at the designated booths. There will also be a Halloween-themed TIKTOK BOOTH, where kids can have fun creating their monsterrific Tiktok videos! Plus, who knows? You might just get featured on SM Supermalls’ official Tiktok account!

Finally, check out your nearest SM mall for their participation in UNITED NATIONS DAY—students and schools may be invited to dress up in national costumes from countries all over the globe, celebrating diversity and global friendships with a MALL PARADE.

And don’t worry, SuperMoms and SuperDads—we’ve got the greatest deals for your kids! Starting October 1, parents can find emblems marking stores that are giving out treats and discounts. Just swipe using the SM Online app to redeem so you can treat your SuperKids to the coolest experiences and the tastiest eats around!

Whether your kids love to bop and pop to the latest K-Pop dance crazes or express their creativity through the spookiest Halloween costumes, SM’s got super activities to get them hyped! Celebrate #SuperKidsMonthAtSM this October! For more information on SM Supermalls and to stay updated, visit www.smsupermalls.com or follow SM Supermalls on Facebook.