Explore a world of wonder in Elfdale, Santa’s magical land!

by Info @Brand Zone | Oct. 16, 2024

Experience the magic of Christmas at The Block Atrium,

SM North EDSA from October 16 to January 5

A festive holiday experience awaits Filipinos in Quezon City as SM North EDSA transforms into a whimsical wonderland called Elfdale, the place where the first Christmas tree grew and reindeer took flight, and the home of the great pine elves, Santa’s merry little helpers.

Mallgoers can feast their eyes on spectacular lush green landscapes, mesmerizing cascading digital waterfalls, and radiant Christmas trees that truly capture the spirit of the joyful season. 

At the heart of Elfdale is a dazzling 60-foot giant Christmas tree adorned with glimmering ornaments – perfect for that Instagram-worthy shot with family and friends.

SM North EDSA’s Elfdale will also give mallgoers a chance to meet enchanting figures of Christmas such as a wizard Santa who spreads holiday cheer, a majestic elder deer, pine elves, and other mystical creatures.

To further immerse in the magic of Elfdale, SM North EDSA will also have the following festivities:

Christmas Bazaar (October 16 – January 5) – Shop the most thoughtful gifts for your loved ones this season of giving with a wide variety of options from every store.

Mystical Cavern Adventure (October 16 - January 5) – Journey though enchanted caves on an interactive adventure that blends holiday spirit with ancient wonder.

Santa Meet & Greet (every Sunday from December 8 – 25) – Snap that picture perfect photo with Santa Claus as he comes to town.

Grand Fireworks Display (every Saturday from November 30 – December 21) – Witness an enthralling display of fireworks that will light up the sky to welcome the happiest season of the year.

Spend your Christmas at SM North EDSA. Share your stories using #ElfdaleAtSMNorth and follow the official social media accounts of SM North EDSA for more thrilling updates.

Celebrating Super Citizens during Elderly Filipino Week 2024 at SM

by Info @Brand Zone | Oct. 12, 2024

As part of its Elderly Filipino Week 2024 celebrations, SM Cares, together with the National Commission of Senior Citizens (NCSC) and the SM Super Grannies Club, hosted a series of fun, engaging, and meaningful activities to honor the senior citizen community, held last Oct. 1, 2024, at the Mall of Asia Music Hall in Pasay City.

During the morning activity, the attendees were treated to numerous interactive sessions, wellness programs, and exciting surprises tailored specifically for senior citizens, aimed at celebrating their invaluable contributions, fostering a sense of inclusion, and providing opportunities for them to enjoy and connect with others.

Among the highlights of the morning event were a mass at the Shrine of Jesus the Way, the Truth, and the Life; the Walk for Life parade; and a Zumba session; Filipino balladeer and 70’s Jukebox King Darius Razon also serenaded the attendees with his mesmerizing voice.

Another event aimed to support our Super Citizens was held at the SM North EDSA Skydome co-organized with Federation of Senior Citizens Association of the Philippines (FSCAP). The Talakayan Forum, which brought together senior citizens, local government representatives, and various stakeholders to address pressing concerns and share insights about senior welfare, inclusivity, and the role of the elderly in nation-building.

Designed as an open forum for important discussions that directly impact the senior citizen community, the Talakayan Forum aims to facilitate meaningful exchange, empower the elderly through dialogue, and ensure their voices are heard in community and national development.

The forum also highlighted the invaluable contributions of the elderly to community development and nation-building, while strengthening partnerships between local government units, senior citizen organizations, and the private sector in support of senior welfare.

These activities align with SM Cares' mission to promote inclusivity and provide platforms for important societal conversations, furthering its support for senior citizens as part of its Program on Persons with Disabilities, which promotes a barrier-free and disability inclusive environment for PWDs its malls.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

SM Supermalls feted with Bantayog ng Lawa Award

by Info @Brand Zone | Oct. 11, 2024

For championing environmental stewardship in the Laguna de Bay region, SM Supermalls was recently recognized by the Laguna Lake Development Authority (LLDA) for the retail giant’s sustainability programs, which include advocating the Clean Water Act and conducting coastal and estero cleanup activities.

In the photo are (second from left) SM Vice President for Corporate Compliance Engr. Liza Silerio and Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga (middle), with (L-R): LLDA Department Manager Catherine Buena, LLDA Acting General Manager Atty. Senando Santiago, LLDA Board of Directors member Dir. Gilda Peralta, DENR Undersecretary for Policy, Planning, and International Affairs Atty. Jonas Leones, and LLDA Management Committee member Engr. Emil Hernandez. (Inset) SM Supermalls’ Bantayog ng Lawa trophy, molded in the shape of Laguna de Bay, and the certification of recognition and appreciation.