The search is over for the perfect cup of Joe!

by Info @Brand Zone | July 10, 2023

Experience coffee time at its finest at SM Supermalls this July

Filipinos love their coffee! It’s a staple beverage among Pinoys for a reason: a cup of Joe fuels their day and boosts their energy.

This is why SM Supermalls makes everyone’s coffee time a leveled-up experience with only the best deals and promos for the love of a perfect cup of Joe!

Grab the best in-store coffee time deals

From July 1 to 16, coffee lovers can get over 800 deals available on artisan and specialty iced coffee from well-loved coffee shops at SM. There will also be hot bundles and pairings for those who love their coffee piping hot.

Where art, coffee, and locals come together

A consideration among avid coffee drinkers is having the ambiance to the perfect cup and conversation. Look no further because trendy spots are up at SM! Your favorite malls will set up booths where coffee-preneurs can sell their products. Treat your senses to different blends and varieties of coffee made by a pop-up of small and medium businesses owned by the locals in your area. These spots will have comfortable lounges and eye-catching art backdrops.

Baristas will also show off their skills at the Barista Face-Off, while musicians fill the lounge with mellow music on weekends from July 1 to 16.

Let your #CoffeeTok skills shine through

If you are on TikTok, this is your sign to make the most creative content about coffee! AweSM prizes are at stake for the best Coffee Hangout TikTok entries, with the most likes and views. For details on how to join, go to @SMSupermalls on all social media.

Enjoy an adventurous ride and sip at the same time

Just outside the malls, SM will be dressing up designated areas for a Coffee Time Biker’s Pit Stop. Bike, stop, and sip your fave drink as SM creates a special stop where bikes may be temporarily parked near the café or at the malls with available open areas or al fresco.

Whether it's a morning pick-me-up or a midday break, SM Supermalls makes coffee time even more special with its own blend of caffeinated activities from July 1 to 16.

To know more about Coffee Time at SM, check out www.smsupermalls.com or follow @SMSupermalls on social media.

Let your kids shine the brightest at SM Little Stars 2023

by Info @Brand Zone | July 10, 2023

SM Supermalls’ search for the next biggest, brightest, and most talented kids in the country is back!

On July 6, SM Supermalls opened the pre-registration for SM Little Stars– the annual nationwide talent search for kids aged four to seven. Now in its 14th year, SM Little Stars has become a platform for some of the country’s biggest stars who are excelling in singing, acting, and modeling including 2013 Boy Grand Winner Nhikzy Calma, 2014 Girl Grand Winner Chun Sa Jung, 2013 3rd Runner-Up Esang De Torres, and 2017 Grand Girl Winner Gaea Salipot.

From left to right: 2017 Grand Girl Winner Gaea Salipot, 2013 Boy Grand Winner Nhikzy Calma, 2013 3rd Runner-Up Esang De Torres, Sam Concepcion, and Teacher Georcelle Dapat-Sy of G-Force, SM Little Stars Project Head Hanna Carinna Sy, SM Supermalls President Steven Tan, SM Supermalls Senior Vice President for Marketing Joaquin San Agustin, Sparkle GMA Artist Center Vice President for Talent Development and Management Joy Marcelo, and National University Assistant Director of Admissions Alessa Shainne Hostalero at the SM Little Stars 2023 Media Launch in SM Megamall held last July 6, 2023.

“SM is and will always be a safe and nurturing place for the kids. Through SM Little Stars, we are staying true to our commitment to making the kids’ malling experience fun, memorable, and rewarding for them and their families. We want to make sure that this will be worth remembering for them,” said SM Supermalls Senior Vice President for Marketing Joaquin San Agustin.

SM Little Stars Project Head Hanna Carinna Sy also said, “After an absence of three years, we are happy to be together again to launch what is undoubtedly the biggest kiddie talent search in the country, which will be held in 70 malls from Baguio and Tuguegarao to Davao and Cagayan de Oro in Mindanao.”

SM Little Stars Project Head Hanna Carinna Sy greets guests during her Welcome Remarks.

The kids who will make the Grand Finals will be trained by celebrity mentors in a series of workshops to develop their talents and confidence on stage. The workshops will also encourage them to bond and make new friends with their co-participants.

2017 Grand Girl Winner Gaea Salipot performs for the audience.

2013 Boy Grand Winner Nhikzy Calma dances to a medley of hits.

2013 3rd Runner-Up Esang De Torres sings a song from The Little Mermaid.

Judge Sam Concepcion shares his advice for aspiring SM Little Stars singers.

Judge Teacher Georcelle gives dancing tips for would-be SM Little Stars dancers.

Stakes are higher in this year’s SM Little Stars with over P9 Million in cash and prizes starting with a brand new Suzuki S-presso Special Edition MT MC worth over P600,000; one-year talent contract at Sparkle GMA Artist Center; 100% Discount on college tuition fee and miscellaneous fees at National University; a five-day and four-night trip for two (2) to Hong Kong; a total of Php100,000 worth of cash and SM gift certificates (Php50,000 cash and Php50,000 worth of SM gift certificates); Php 30,000 worth of Toy Kingdom gift cards; an annual pass certificate for unlimited bowling game and skating admission valid for one (1) year; 30 regular ride tickets at SM by the Bay Amusement Park / Sky Ranch and gift vouchers for a two-night stay with breakfast for two (2) at Radisson Blu Cebu await one lucky boy and lucky girl winners!

SM Supermalls Senior Vice President for Marketing Joaquin San Agustin and Sparkle GMA Artist Center Vice President for Talent Development and Management Joy Marcelo seal the partnership between SM Supermalls and Sparkle GMA Artist Center for SM Little Stars winners.

To register, the parent/guardian must bring their child’s original and photocopy of their birth certificates as well as two (2) copies of 4R size of their photo taken with light make-up only with one (1) close-up shot and one (1) whole body shot to select SM Supermalls nationwide. This will be attached to their application form which should be filled up and signed by the parents and/or legal guardians. To apply online, go to: https://smsupermalls.com/smlittlestars/.

SM Little Stars 2023 will run from July 15 to August 27 so hurry and register your talented little ones! To know more about SM Little Kids and the full list of prizes, visit smsupermalls.com or follow @SMSupermalls on social media.

National Health and Beauty Caravan 2023 culminates at SM Mall of Asia

by Info @Brand Zone | July 5, 2023

Beauty and wellness reigned supreme at the culmination of the biggest health and beauty caravan in the country at the SM Mall of Asia on June 28 and 29, 2023.

In partnership with the Philippine Hairdressers Association (PhilHair) and the Philippine Red Cross, this year’s National Health and Beauty Caravan aimed to give new life to the beauty industry through an exhibition of health, beauty, and wellness products, a showcase of Filipino talent through a hair and makeup competition, and a search for beauty and wellness ambassadors from all over the country.

“I would like to thank PhilHair on behalf of Mr. Hans Sy and the SM family for launching the Health and Beauty Caravan in 22 malls nationwide, with the goal of discovering and awarding our creative and innovative local talents,” said SM Supermalls Senior Vice President for Marketing Joaquin San Agustin.

Mr. and Ms. Health and Beauty Ambassadors 2023

Fifty candidates from 25 SM malls nationwide competed for the most-coveted title of Mr. and Ms. Health and Beauty Ambassadors 2023 at the SM Mall of Asia Music Hall on June 28.

The candidates flaunted their stunning physiques at the competition and showed the crowd what they got during the activewear and formal wear competitions. From there, the judges chose the Top 5 female and male candidates who then advanced to the Question and Answer portion of the competition.

In the end, Mr. SM Muntinlupa Louie Faundo and Ms. SM Olongapo Central Missia Ishikawa were hailed as this year’s Mr. and Ms. Health and Beauty Ambassadors and took home Php 40,000 worth of prizes.

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“This is the best contest in the country! Here, we talk not only about beauty but also focus on health. With the Mr. and Ms. Health and Beauty Ambassadors 2023 competition, we’re able to show that beauty and health go hand in hand,” said PhilHair president Ricky Reyes.

The competition’s panel of judges included the country presidents of the Asia Pacific Hairdressers & Cosmetologists Association including Airene Wang (Malaysia), Sun Heang (Cambodia), Edward Wong (Singapore), Wong Kwok Wa (China), Sherly Sheik (Hong Kong), Chao Ka Cheong (Macau), Theresa Tam (Thailand), and Chen Jiong Ming (Thailand). Completing the judges were Carousel Productions’ Peachy Veneracion and Miss Philippines Earth-Water 2022 Angel Santos.

Hair and Makeup Trends 2023

Meanwhile, the caravan’s makeup and hair competition culminated on June 29, 2023. Participants showcased their talents and skills in Masquerade Evening Party Makeup, Bridal Makeup, Unisex Color Styling Competition, and Rebond Plus. Each had a model to stylize and beautify who then came up onstage to showcase the stylized hair and makeup.

Daniel Forro was named the champion of the Masquerade Event Makeup, Paulo Torda for Bridal Makeup, Trisha Marquez for Rebond Plus, and Marvin Habla for the Unisex Color Styling Competition.

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It’s a celebration of beauty and health like no other

Aside from the exhibition of beauty experts, well-being was also underscored during the caravans. Representatives from the Philippine Red Cross conducted blood typing and medical training and provided medical assistance to women and children in the communities surrounding the mall.

“Beauty and health work in tandem and SM is proud to partner with PhilHair to reach more communities in the country with this important message,” Mr. San Agustin closed.

The National Health and Beauty Caravan 2023 was made possible with the help of China Bank, Watsons, Binondo Beauty Supply, Bremod, Bio-Reach, Kemans, and the Philippine Cancer Society.

To know more about exciting deals on anything wellness and beauty at SM, make sure to log on to www.smsupermalls.com or follow @smsupermalls on all social media platforms.