Celebrate the National Stamp Collecting Month at SM

by Info @Brand Zone | November 20, 2023

The exhibit highlights the joys of stamp collecting.

In honor of the 256th founding anniversary of the Philippine Postal Corporation (PHLPost) and National Stamp Collecting Month (NSCM), a three-day Philatelic exhibition, dedicated to the collection of stamps, was held from November 13 to 15, with the launch taking place last November 13 at the SM Mall of Asia Music Hall.

SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin expressed his enthusiasm for the NSCM Exhibition, stating, " SM Supermalls is honored to host this significant event, envisioning it as a source of joy for enthusiasts and an opportunity for the younger generation to appreciate the art and history encapsulated in these tiny treasures."

SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin

Philippine Postal Corporation Postmaster General Luis Carlos

The guest speaker from the Department of Tourism Undersecretary for Legal and Special Concerns, Atty. Mae Elaine Bathan

A classic aluminum mailbox that offers convenient letter drop-offs is displayed.

The “Journey in Philately” exhibit honors the Manila Central Post Office Building and the debut of the National Stamp Collecting Month 2023 stamps.

The second day highlighted the debut of the 'Dogs in Philippine History Special Stamps,' inspired by historian Ian Christopher Alfonso’s book, 'Dogs in Philippine History.' These stamps increased awareness and appreciation for our country's history and treatment of dogs, featuring the pet dog of young Jose Rizal, Saver (the iconic Aspin from 1990s television), and the Dalmatians of revolutionary writer Marcelo del Pilar, among others.

The 'Dogs in Philippine History Special Stamps' showcase notable figures, including the pet dog of young Jose Rizal and the Dalmatians of revolutionary writer Marcelo del Pilar.

As the Super Pets Club Project Lead and SM Supermalls' Assistant Vice President for Marketing – Special Events, Hanna Carinna Sy supported the pet dogs showcase to align with SM’s dedicated pet loyalty program.

(L-R): Historian Ian Christopher Alfonso, Philippine Historical Association President Dr. Francis Navarro, Philippine Postal Corporation (PHLPost) Board of Directors Member Cristina Caringal, PHLPost Postmaster General Luis Carlos, National Commission for Culture and the Arts Chairman Victorino Mapa Manalo, and SM Supermalls’ Assistant Vice President for Marketing - Special Events Hanna Carinna Sy

Super Pets Club Project Lead and SM Supermalls' Assistant Vice President for Marketing – Special Events, Hanna Carinna Sy

A pet show, featuring animal trainer June Lazarte and his Chihuahua, Bullet, showcased tricks and a performance of the Philippine folk dance, 'tinikling'.

Animal trainer June Lazarte, with his pet dog Bullet, the Chihuahua, showcase a balancing trick.

On the third day, PHLPost unveiled the “National Children’s Month Stamps,” influenced by the well-known illustrator Beth Parrocha’s book. The stamps aligned with National Children’s Month, emphasizing children’s needs in areas such as physical and mental health, education, and overall well-being, showcasing our love and concern for their future.

(L-R): Stamp collector Dr. Ngo Tiong Tak, book illustrator Beth Parrocha, SM Supermalls’ Senior Vice President for Operations Engr. Bien Mateo, Philippine Postal Corporation Postmaster General Luis Carlos, and National Authority for Child Care Undersecretary Janella Ejercito Estrada

Other activities included the official signing of stamps and First Day Cover envelopes, the sale of postage stamps, and National ID registration by the Philippine Statistics Authority.

Be in the loop for all things SM! Visit www.smsupermalls.com or follow @SMSupermalls on social media.

Snoopy Takes over Mega!

by Info @Brand Zone | November 20, 2023

SM Megamall has partnered with Peanuts Worldwide to bring Snoopy and friends to life through a unique and interactive exhibit. The exhibit will feature the first-ever biggest and largest inflatable in the Philippines. SM Megamall invites everyone to a year-long Mega Adventure with the beloved Peanuts gang starting November 17.

Hit the road to fun and excitement by visiting the Snoopy Mega Adventure Tunnel located at the Event Center, Mega A. Present any Php 1,000 single receipt purchase from SM Megamall, SM Center Shaw, or SM Center Pasig at the exhibit entrance to get two passes to enter. Valid receipts are those dated from November 17, 2023 to January 6, 2024.

At the Snoopy Mega Adventure exhibition, you can experience an extraordinary 360 degrees’ immersive journey of four seasons with Snoopy and friends through a multimedia display of Snoopy’s Comic Strips with whimsical bursts of colors – cool tones for winter, bright pastels for spring, bright and vivid shades for summer, and earthy tones for fall. In addition, you can also bring home Snoopy collectibles and merchandise from our partner MINISO at the end of the exhibit.

The nostalgic mega-adventure gets even more exciting as SM Megamall installs a camera-worthy, larger-than-life Snoopy Inflatable at the rooftop of Mega Fashion Hall to warm the hearts of the young and the young-at-heart. The 50ft gigantic Snoopy will be on display from November 17, 2023, until December 31, 2024.

The Snoopy fever does not stop there. Fur-parents will also be thrilled as SM Megamall’s Paw Park, located at the 5th Level Mega Fashion Hall gets a Snoopy revamp starting December 2023.

Since his debut in the 1950s in the Peanuts comic strip by Charles M. Schulz, Snoopy continues to delight and inspire people of all ages, so don’t miss out on the fun, visit SM Megamall today.

Follow @smmegamall on Facebook, Instagram, and TikTok for more exciting updates.

SM painted the town PINK for Breast Cancer Awareness Month

by Info @Brand Zone | November 17, 2023

SM Cares, the corporate social responsibility arm of SM Supermalls, highlighted its solidarity with women, especially breast cancer patients and survivors, with various Pink Ribbon activities it co-hosted in October with partner organizations in various SM malls.

The I Can Dance I Can Serve event, honored survivors and supported fighters in SM City Tarlac.

Newly-opened SM Center San Pedro in Laguna lighted the mall’s grand staircase in pink.

SM employees joined watch parties nationwide to learn about breast health.

Pink Zumba Party at SM City Davao showcased an energetic display of support for Breast Cancer Warriors and Survivors

Pink Talks in SM City Molino, SM City Davao and SM City Cebu to raise awareness on breast cancer.

SM Supermalls President Mr. Steven Tan and Estee Lauder Country Manager Ms. Sharyn Wong launched the Look Good, Feel Good activities at SM Megamall.

One of the activities highlighted in the Pink Ribbon October was the #StoriesMatter campaign. SM Cares amplified the voices and experiences of breast cancer survivors and warriors through the retelling of their stories in the hope that they serve as inspiration for all patients and their loved ones.

#StoriesMatter featured amazing women who survived Breast Cancer:

Ms. Linda Abelides, Stage 4

Ms. Mary Ann Alcordo Solomon,

Ms. Behilda Cañezo, 11 Years

SM’s Pink Ribbon Month culminated with a touching ballet performance entitled the “Beautiful Girl: Odyssey of a Breast Cancer Patient.” In partnership with the Philippine Ballet Theater, the October 30 show was held at the Music Hall of SM Mall of Asia in Pasay City.

The Philippine Ballet Theater brought to life the inspiring story of hope for breast cancer patients.

Present in the October 30 tribute to breast cancer patients were: Mr. Richard Caluyo, SM Cares Asst. Vice President; Atty. Pearly Joan Jayagan Turley, SM Supermalls Asst. Vice President and SM Cares Program Director for Women; Ms. Socorro Pacificador, President of Bosom Buddies Inc; Maria Lourdes V. Cortez, Chairman, Kasuso Foundation; Ms. Nikoy De Guzman, President, I Can Serve Foundation; Atty Peter Pardo, Chief of Staff of Mayor Imelda Calixto-Rubiano of Pasay City; Atty. Georgia M. Pangan, President, Kasuso Foundation; Dr. Clevelinda Calma, President, Philippine Breast Cancer Society; Dr. Melanie Cruz, Secretary, Philippine Breast Cancer Society.

Atty. Pearly Joan Jayagan Turley, SM Supermalls Asst. Vice President and SM Cares Program Director for Women; Atty. Peter Pardo, Chief of Staff of Mayor Imelda Calixto-Rubiano of Pasay City; and Dr. Beverly Ho, Department of Health (DOH) Asst. Secretary warmly welcomed everyone to an evening of inspiration and empowerment.

‘‘Beautiful girl’ was attended by 382 breast cancer warriors, survivors, families, and advocates from partner organizations who aim to raise awareness and provide support for those affected by breast cancer.

SM Cares Program Director for Women and SM Supermalls Assistant Vice President for Corporate Compliance, Atty. Pearly Joan Jayagan Turley said “Tonight’s ballet is a salute to your beauty that no matter what happens to your physical attributes, whether you lose a part of your body, a hair, some friends along the way, at times you will be in despair but as long as you persevere, and have hope, love and faith you will always be a beautiful girl for your loved ones and in the eyes of god!” She further stated "let this show serve as a reminder of the incredible strength that resides within each one of us and as an opportunity to join hands in the fight against breast cancer.”

SM Cares is a strong advocate for enabling safe spaces that care for the welfare of women. The SM Pink Ribbon Month has been celebrated by SM since October 2017, with various programs such as access to free medical breast examination, motivational talks from breast cancer survivors and breast cancer awareness fora with health experts.