Snoopy Takes over Mega!

by Info @Brand Zone | November 20, 2023

SM Megamall has partnered with Peanuts Worldwide to bring Snoopy and friends to life through a unique and interactive exhibit. The exhibit will feature the first-ever biggest and largest inflatable in the Philippines. SM Megamall invites everyone to a year-long Mega Adventure with the beloved Peanuts gang starting November 17.

Hit the road to fun and excitement by visiting the Snoopy Mega Adventure Tunnel located at the Event Center, Mega A. Present any Php 1,000 single receipt purchase from SM Megamall, SM Center Shaw, or SM Center Pasig at the exhibit entrance to get two passes to enter. Valid receipts are those dated from November 17, 2023 to January 6, 2024.

At the Snoopy Mega Adventure exhibition, you can experience an extraordinary 360 degrees’ immersive journey of four seasons with Snoopy and friends through a multimedia display of Snoopy’s Comic Strips with whimsical bursts of colors – cool tones for winter, bright pastels for spring, bright and vivid shades for summer, and earthy tones for fall. In addition, you can also bring home Snoopy collectibles and merchandise from our partner MINISO at the end of the exhibit.

The nostalgic mega-adventure gets even more exciting as SM Megamall installs a camera-worthy, larger-than-life Snoopy Inflatable at the rooftop of Mega Fashion Hall to warm the hearts of the young and the young-at-heart. The 50ft gigantic Snoopy will be on display from November 17, 2023, until December 31, 2024.

The Snoopy fever does not stop there. Fur-parents will also be thrilled as SM Megamall’s Paw Park, located at the 5th Level Mega Fashion Hall gets a Snoopy revamp starting December 2023.

Since his debut in the 1950s in the Peanuts comic strip by Charles M. Schulz, Snoopy continues to delight and inspire people of all ages, so don’t miss out on the fun, visit SM Megamall today.

Follow @smmegamall on Facebook, Instagram, and TikTok for more exciting updates.

SM painted the town PINK for Breast Cancer Awareness Month

by Info @Brand Zone | November 17, 2023

SM Cares, the corporate social responsibility arm of SM Supermalls, highlighted its solidarity with women, especially breast cancer patients and survivors, with various Pink Ribbon activities it co-hosted in October with partner organizations in various SM malls.

The I Can Dance I Can Serve event, honored survivors and supported fighters in SM City Tarlac.

Newly-opened SM Center San Pedro in Laguna lighted the mall’s grand staircase in pink.

SM employees joined watch parties nationwide to learn about breast health.

Pink Zumba Party at SM City Davao showcased an energetic display of support for Breast Cancer Warriors and Survivors

Pink Talks in SM City Molino, SM City Davao and SM City Cebu to raise awareness on breast cancer.

SM Supermalls President Mr. Steven Tan and Estee Lauder Country Manager Ms. Sharyn Wong launched the Look Good, Feel Good activities at SM Megamall.

One of the activities highlighted in the Pink Ribbon October was the #StoriesMatter campaign. SM Cares amplified the voices and experiences of breast cancer survivors and warriors through the retelling of their stories in the hope that they serve as inspiration for all patients and their loved ones.

#StoriesMatter featured amazing women who survived Breast Cancer:

Ms. Linda Abelides, Stage 4

Ms. Mary Ann Alcordo Solomon,

Ms. Behilda Cañezo, 11 Years

SM’s Pink Ribbon Month culminated with a touching ballet performance entitled the “Beautiful Girl: Odyssey of a Breast Cancer Patient.” In partnership with the Philippine Ballet Theater, the October 30 show was held at the Music Hall of SM Mall of Asia in Pasay City.

The Philippine Ballet Theater brought to life the inspiring story of hope for breast cancer patients.

Present in the October 30 tribute to breast cancer patients were: Mr. Richard Caluyo, SM Cares Asst. Vice President; Atty. Pearly Joan Jayagan Turley, SM Supermalls Asst. Vice President and SM Cares Program Director for Women; Ms. Socorro Pacificador, President of Bosom Buddies Inc; Maria Lourdes V. Cortez, Chairman, Kasuso Foundation; Ms. Nikoy De Guzman, President, I Can Serve Foundation; Atty Peter Pardo, Chief of Staff of Mayor Imelda Calixto-Rubiano of Pasay City; Atty. Georgia M. Pangan, President, Kasuso Foundation; Dr. Clevelinda Calma, President, Philippine Breast Cancer Society; Dr. Melanie Cruz, Secretary, Philippine Breast Cancer Society.

Atty. Pearly Joan Jayagan Turley, SM Supermalls Asst. Vice President and SM Cares Program Director for Women; Atty. Peter Pardo, Chief of Staff of Mayor Imelda Calixto-Rubiano of Pasay City; and Dr. Beverly Ho, Department of Health (DOH) Asst. Secretary warmly welcomed everyone to an evening of inspiration and empowerment.

‘‘Beautiful girl’ was attended by 382 breast cancer warriors, survivors, families, and advocates from partner organizations who aim to raise awareness and provide support for those affected by breast cancer.

SM Cares Program Director for Women and SM Supermalls Assistant Vice President for Corporate Compliance, Atty. Pearly Joan Jayagan Turley said “Tonight’s ballet is a salute to your beauty that no matter what happens to your physical attributes, whether you lose a part of your body, a hair, some friends along the way, at times you will be in despair but as long as you persevere, and have hope, love and faith you will always be a beautiful girl for your loved ones and in the eyes of god!” She further stated "let this show serve as a reminder of the incredible strength that resides within each one of us and as an opportunity to join hands in the fight against breast cancer.”

SM Cares is a strong advocate for enabling safe spaces that care for the welfare of women. The SM Pink Ribbon Month has been celebrated by SM since October 2017, with various programs such as access to free medical breast examination, motivational talks from breast cancer survivors and breast cancer awareness fora with health experts.

Pop Into the Holiday Spirit with SM B-Pop Bears of Joy

by Info @Brand Zone | November 9, 2023

SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy.

This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily experiences.

The Bear Pop Squad aims to inspire the same sense of community displayed by pop fandoms as mallgoers join in sharing a bear to a child in need for every purchase

Meet BIN, the group’s groovy dancer, who also enjoys nature hikes with his friends and volunteering at coastal clean-ups in his spare time

EYA’s strong personality comes out in her rap verses, but deep down, she’s an angel who loves to bike, enjoys payday sales, and has a heart for dogs (even if she’s allergic to them)

The squad’s maknae, ACE, is a vocal powerhouse, who makes friends with people both in and out the industry, and loves to volunteer at children’s hospitals

RINA is the group’s beloved leader, always ready to lend a hand to help those in need and a Grandma’s girl who always takes on the household chores

This collection features four brand-new designs that draw inspiration from the K-POP and P-POP community, and highlights the unity and togetherness in fan culture when it comes to celebrating shared interests.

SM’s Bear Pop Squad hopes to encourage customers and mallgoers to celebrate both the love of friendship and community as displayed by pop fandoms, and share that with children in need this Christmas season.

Buy one bear and donate another for only 250 pesos! The Bear Pop Squad will be available starting November 15 until December 25, 2023 in select SM Supermalls and Toy Kingdom branches, and can also be purchased through SM Online and Toy Kingdom Online Stores.