Explore the magic of Snoopy Paw Park at SM Megamall

by Info @Brand Zone | January 31, 2024

SM Megamall and Peanuts Worldwide have teamed up to create Snoopy Paw Park, a delightful new playground for furry friends at Level 5, Mega Fashion Hall.

SM Megamall proudly presents the newly launched Snoopy Paw Park, where tail wags, happy barks, and unforgettable memories for your furry friend await.

This themed pet playground is every dog's dream come true, featuring Snoopy’s iconic doghouse-themed tunnel, arch, bridgeway, and an immersive maze for pets to discover.

This fun space features everything your pooch could desire: A Snoopy doghouse-themed tunnel, engaging maze, bridgeway, and an entrance arch.

The Snoopy Paw Park prioritizes both safety and enjoyment, providing a secure and comfortable environment for pets and their families. Whether you're a seasoned dog owner or a first-time pup parent, you can relax and watch your furry companion have the time of their life.

Indulge in joyous adventures with your beloved pets at Snoopy Paw Park.

More than just a playground, Snoopy Paw Park is a place to create lasting memories with your four-legged best friend. 

An adorable dog strikes a pose at Snoopy Paw Park.

Unleash your pup's inner adventurer at this new fun-filled paw park in SM Megamall.

“The Snoopy Paw Park reflects SM's dedication to innovation and community engagement. It's not just a pet playground; it's a space where families and their pets can come together, experience joy, and build cherished moments. We're excited to share this magical addition to our mall,” said SM Supermalls’ Assistant Vice President for Special Events Hanna Carinna Sy.

SM Supermalls’ Assistant Vice President for Special Events Hanna Carinna Sy (center) with SM Megamall Mall Manager Brian So(right) and SM Supermalls’ Marketing Manager for Special Events, Michelle Valero (left).

This exciting collaboration was orchestrated by WildBrain CPLG, the leading licensing agency representing the Peanuts brand in the Asia Pacific region on behalf of Peanuts Worldwide.

Follow @smmegamall on Facebook, Instagram, and TikTok for exciting updates and events at the Snoopy Paw Park.

About Peanuts:

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

What an aweSM Sinulog Experience at SM Cebu Malls

by Info @Brand Zone | January 25, 2024

Sinulog Festival, one of the grandest and most colorful festivals in the country was also the most aweSM celebration at the SM malls in Cebu City. 

SM Seaside City Cebu and SM City Cebu held a bigger, bolder, and brighter Sinulog festivities in partnership with the Cebu City government.

Festive Sinulog decorations and centerpieces transformed the malls’ atriums into a vibrant festival destination with lively and colorful gigantic aweSM art installations for an all-around visually stunning experience and as the perfect backdrop for unforgettable Sinulog celebration with family and friends. 

Festive Sinulog decorations and centerpieces transformed the malls’ atriums into a vibrant festival destination with lively and colorful gigantic aweSM art installations for an all-around visually stunning experience and as the perfect backdrop for unforgettable Sinulog celebration with family and friends. 

SM Seaside introduced the AweSM Cebu 2024 Artscape. The expansive art installations around the mall offered a modern interpretation on the 'sulog’, capturing the fluid movements of water that inspire the forward-backward steps of Sinulog. SM City Cebu also showcased the AweSM Sinulog Square adorned with colorful Sinulog elements that made a very lively atmosphere and captured the essence of the festival.

The Ramon Aboitiz Foundation Inc. (RAFI), through The Kabilin Center (TKC), in partnership with SM City Cebu, launched the “Treasures of Devotion” exhibit located at the North Wing. 

Through photo and video documentation, the religious objects found in diocesan and parish museums and private collections in Cebu were catalogued, unearthing layers of memories and experiences accrued by generations of believers and discovering stories of faith and devotion as shown, shaped, and sustained by these religious artifacts.

Visitors also had a glimpse of the Sto. Nino painting exhibit conducted by the Friday Group Sessionistas at the 3rd level of the Seaview Wing in SM Seaside City Cebu. The exhibit highlighted the Santo Niño and is timed with the celebration of the Sinulog festival, which honors the Holy Child.

Cebuanos and balikbayans celebrated Sinulog in style as Island Souvenirs brought another edition of its Cut and Style campaign to SM Seaside City and SM City Cebu. Island Souvenirs continued to innovate and elevate the Sinulog experience by giving Sinulog-goers an avenue to express not only the spirit of the festival but also their personal style. In Cut & Style, consumers create their own Sinulog shirt and choose their embellishments and accessories.

Over 200 fur babies participate in the 1st AweSM Cebu Petstival on January 13 where tails wag, furry friends unite, and paws leave a trail of unforgettable memories in SM Seaside City Cebu. The charming and cute pets showcased their #aweSM Sinulog costumes, leading to the crowning of the first-ever AweSM Cebu Petstival King and Queen, along with the recognition of the most creative pet stroller float.

Bowling enthusiasts also enjoyed the game as the beats roll at the M time when Next Stage band joined the festive fun at the Ice Skating Rink.

The much anticipated Cebu Marathon 2024 kicked off in SM Seaside City with over 8,000 runners from all over the country. The run featured 42K, 24K, 12K, and 6K categories. The Cebu Marathon is an esteemed annual event with a rich history that spans several years. Since its inception in 2008, the marathon has become a symbol of endurance, determination, and community spirit.

The first ever e-sports movie in the Philippines #GGTHEMOVIE starring Donny Pangilinan and Maricel Laxa met with their fans at the Event Centre in SM City Cebu on January 14, while “Tropa ni Tanggol” in “Batang Quiapo” held a mall show on January 20 also in SM City Cebu. 

Highlighting the roster of artists that came to SM City Cebu were Kapuso stars Kate Valdez, Kazel Kinouchi, Joaquin Domagoso, and Ken Chan, on January 21 at the Event Centre.

The Sinulog Festival Queen candidates showcased their colorful costumes at the Parade of Festival Costumes and Runway Competition held at SM Seaside City Cebu. Mariel Bogert who represented Tribu Kang-Laon of Canlaon City, Negros Oriental, was awarded SM Seaside’s AweSM Sinulog Festival Queen 2024.

Foodies dined and enjoyed the StrEATs of Cebu booths in SM City Cebu where one had a gastronomic feast of Cebu’s lechon and other Cebu delicacies. 

SM Seaside City Cebu also brought back the annual Lechon Festival at the City Wing Atrium. The Lechon Festival was a gathering of famous lechon dealers in Cebu City and province, all in one place. 

Revellers trooped to SM Seaside City’s Sky Park to dance & celebrate at the AweSM Cebu2024 Skypark Party on January 21. The party started at 4PM with Cebu’s best DJ’s, and as an added treat, visitors had  the best view of the aweSM spectacular Sinulog Grand Fireworks Display to cap off the very successful Sinulog 2024!

SM Skating’s ‘Ice Castles’ and ‘Cool Runnings’ dreams

by Info @Brand Zone | January 18, 2024

As films like “Ice Castles” and “Cool Runnings” have shown us, no individual aspiration, no team goal, is too far-fetched or ridiculous to dream for. SM Skating knows this all too well, as it has never let our being a tropical country become a hindrance to harboring big dreams of participating and excelling in sports events associated with the Winter Olympics.

Two-time Winter Olympian Michael Martinez commands the rink in a captivating display of precision.

Whether it’s Figure Skating, Speed Skating, or Ice Hockey; SM Skating has put forward the value proposition that the ice rinks that exist in particular SM malls can be more than just recreational or leisure pursuits. A young girl’s “Ice Castles” dreams, the hopes of a band of brothers to form an ice hockey team and compete globally, they all can see the SM ice rinks as the venue and first major step to making those pipe dreams come true.

A young girl learns to skate with the assistance of a polar bear skating aid at SM Skating Megamall.

Young Filipinos enjoy icy fun together at SM Skating.

Embark on an adventure of ice bumper cars with family and friends at SM Skating Megamall.

SM Megamall opened in 1992 with the country's first-ever ice rink. What began as a novelty has transformed into Olympic-size rinks at SM Megamall, SM Mall of Asia, and SM Seaside City Cebu. These rinks now serve as official training grounds for those pursuing proficiency in Figure Skating, Ice Hockey, and Speed Skating.

SM Megamall, inaugurated in 1992, introduced the country's first-ever ice rink.

A speed skater accelerates, leaving a streak of determination on the ice at the SM Skating Mall of Asia.

As the home to our national teams in Figure Skating and Ice Hockey, SM Skating and its ice rinks have played a crucial role in nurturing several multi-awarded athletes in these winter sports over the years. Notable figures include two-time Winter Olympian Michael Martinez, Isabella Gamez, and Alexander Korovin – the first Southeast Asian and Philippine pair to compete in the World Championships of Figure Skating. Additionally, we take pride in 2022 National Champion and Junior Worlds figure skater Sofia Frank, 2022 National Medalist and GMA Sparkle Artist Charmaine Skye Chua (featured in the teleserye “Hearts on Fire”), and back-to-back National Junior Medalist Cathryn Limketkai.

Isabella Gamez (right) and Alexander Korovin - the first Southeast Asian and Philippine pair to compete in the World Championships of Figure Skating.

The 2022 National Champion and Junior Worlds figure skater Sofia Frank

Our Philippines Men’s National Ice Hockey team recently garnered Gold in Division IV of the 2023 International Ice Hockey Federation (IIHF) Ice Hockey Championship. That’s quite a feat for a tropical nation in a team sport competition.

The Philippines Men’s National Ice Hockey team poses with their Gold in Division IV of the 2023 International Ice Hockey Federation (IIHF) Ice Hockey Championship.

While others may have downplayed harboring dreams of the Philippine flag being unfurled during a Winter Olympics medal ceremony, SM Skating has asked ‘Why not?’ and has laid the groundwork for raising that possibility.