SM Supermalls' February festivities spark romance and good fortune

by Info @Brand Zone | February 14, 2024

February is bursting with joy and celebration at SM malls. This year, the allure of Valentine's Day intertwines with the stirring energy of Chinese New Year, creating a month filled with "Luck in Love" happenings. Whether you're seeking romantic moments, festive traditions, or fun activities with loved ones, SM malls offer an array of treasures tailored to suit every taste and preference.

Dive into love's embrace

• Romance haven: Find the perfect flower bouquet or gift at SM Mall of Asia (MOA)'s #LuckInLove Fair, an oasis for all things Valentine’s Day.

Bask in the beauty of SM Mall of Asia's #LuckInLove Fair, where you'll unearth the ideal gift, transforming moments into cherished memories of joy.

• Symphony of adoration: Let love serenade you at SM Aura with lovely melodies and heartwarming goodies.

• Sweet treats: Satisfy your palate with SM Megamall’s Greyhound PH's Strawberry Kiss for Two or Young Coconut Crepe Cake - a Valentine's Day treat not to miss!

• Feel the magic: Engage yourself in the lively atmosphere as the MOA Royal Marching Band performs a Bruno Mars medley, filling the air with the rhythm of endearment.

• Pets in love: Treat your furry companion to a special day at SM By the Bay Paw Park, where they can play and socialize.

Pamper your beloved four-legged friend at the SM By the Bay Paw Park, the perfect spot for tail-wagging fun.

• Season of adoration: For a touch of grace and sophistication, visit S Maison at Conrad Manila and be enthralled by their "Springtime Valentine's" display. Swans and floral arrangements create a picture-perfect setting for love to blossom.

Experience elegance at S Maison's "Springtime Valentine's" showcase, where graceful swans and enchanting florals set the stage for romance.

• Delight in mini-golf: Challenge your friends and family to a playful round at SM Aura's Skypark Lawn. Operating every day from 4 PM to 10 PM on Level 5, Skypark Lawn, entry requires presenting either a single receipt totaling P5,000 from any SM Aura tenant or a minimum of P2,500 spent at any Skypark establishment.

Get ready for a lovely and tee-rific time with friends and family as you tee off at SM Aura's Skypark Lawn Mini-Golf.

Welcome the Year of the Dragon

• Radiant dragon displays: Witness stunning Chinese New Year decorations at SM City North Edsa's The Block, a visual feast for the senses.

• Lucky finds: Discover trinkets and charms at SM Megamall's Luck & Love Fair, the perfect way to express affection.

Uncover hidden gems at SM Megamall's Luck & Love Fair, where every find tells a story of love and fortune.

Extraordinary opportunities await

• Electrifying races: Enjoy the thrill of speed at Ekart Raceway, the Philippines' first all-electric indoor go-cart adventure, located at SM City North Edsa.

• Culinary delights: Set out on a foodie adventure at SM City North Edsa, savoring Singaporean delights at Tiong Bahru Singapore or Japanese steak flavors at Yakiniku Like.

• Love takes flight: Send a glowing message of love on a lotus flower at SM City North Edsa's Skygarden, a unique way to express your feelings.
  

Feel love's magic as your sincere message floats on a lotus flower at SM City North Edsa's Skygarden.

Let love soar by sending a message on a lotus flower at SM City North Edsa, a fascinating expression of affection.

Don't miss out on the "Luck in Love" excitement! Visit your nearest SM mall this February and witness a month filled with care, pure happiness, and meaningful memories.

Women's Run PH at SM By the Bay: Fueling empowerment and unity!

by Info @Brand Zone | February 12, 2024

As March approaches, excitement builds for the Filipina CEO Circle (FCC) Women's Run PH on March 10 at SM By the Bay North Fountain. With just under a month to go, we extend a warm invitation to all to join this extraordinary event celebrating the strength, resilience, and accomplishments of women from diverse backgrounds.

Filipina CEO Circle (FCC)’s Ambe Tierro and Karen Roa, Women’s Run PH founder Nicole Wuthrich-de la Cruz, and SM Supermalls’ Vice President for Corporate Marketing Grace Magno.

RUNRIO, the organizer of Women’s Run PH, is excited to unveil the partnership with the FCC as the title sponsor and co-organizer for this year's series, officially renamed as FCC “Women’s Run PH”.

Women’s Run PH founder Nicole Wuthrich-de la Cruz

The FCC, committed to supporting Filipina business leaders, partners with Women’s Run PH to inspire women through running, underscoring their collective power and celebrating their achievements.

SM Supermalls, the co-presenter of the 2024 FCC Women’s Run PH, hosted the press conference and signing ceremony recently at SM Mall of Asia’s Olive Garden. SM has consistently dedicated initiatives that promote women's upliftment, aligning with the celebration of International Women's Month in March.

"SM is proud to co-present this event as it reflects our commitment to providing an empowering space where women can gather, find inspiration, and unlock their potential. Your presence at the starting line symbolizes solidarity and showcases the power of unity and determination,” shared SM Supermalls’ Vice President for Corporate Marketing Grace Magno. 

The event offers various race categories: the 1KM Kids Dash for families, the exclusive 5KM Run for Women, the Women’s 10KM Run, and the 10KM Buddy Run for male-female pairs.

Mark your calendars for March 10 and join us at SM By the Bay for Women's Run 2024! For registration and more information, click here: www.womensrunph.com. Let's celebrate fortitude, unity, and win together!

Get ready to honor women's greatness as the highly anticipated Women’s Run PH makes its triumphant return this Women’s Month in March.

Save the date for March 10 at SM By the Bay for the 2024 Women's Run PH, a day of fun and fitness.

For more information about SM Supermalls’ exciting women-themed events, visit www.smsupermalls.com or follow @SMSupermalls on social media.

Fueling the future: SM Prime unveils groundbreaking waste-to-fuel partnership

by Info @Brand Zone | February 8, 2024

SM Prime has entered a joint venture with GUUN Co. Ltd (GUUN), with SM Prime holding 70% of the equity of the Philippine joint venture company.

SM Prime Chairman of the Executive Committee Hans Sy and GUUN CEO Shinji Fujieda shake hands during the signing of a memorandum of understanding to explore waste management solutions, recycling waste paper and plastics into “fluff fuel” for alternative energy.

GUUN Co. Ltd is headquartered in Yokohama City, Japan, and operates material recovery and recycling facilities, along with environmental solution services. Invited by the government of Cebu in 2014, GUUN initiated the production of fossil alternative fuels called “fluff fuel” from non-recyclable waste materials, aligning with its mission to “maintain harmony between the earth and society by creating a happy environment for the future.”

United in this mission, SM Prime partnered with GUUN to actively participate in developing infrastructure for systematic waste management and resource recovery, following the best practices of Japan. The joint venture aims to reduce the landfill impact from both SM Prime and non-SM Prime managed properties, complementing the material recovery facility operations of the Local Government Units (LGUs).

GUUN Philippine Branch Senior Managing Director and General Manager Takeshi Konishi (second from right) shares best practices in Japan for sustainable alternatives to solid fossil fuels.

GUUN’s “fluff fuel” is produced from non-recyclable and hard-to-recycle wastes through sorting, curating, and formulation to meet chemical limits. It serves as an alternative to solid fossil fuels like coal, fueling cement kilns and industrial boilers in paper manufacturing and power plants. This approach has proven effective in controlling landfilled waste in Japan, offering a second life for waste as productive fuels and creating opportunities for waste pickers to become formal waste sorters in these facilities.

SM Prime joins forces with GUUN to develop infrastructure for waste management, aiming to minimize landfill impact across SM Prime and non-SM Prime properties.

“Fluff fuel” is one of the various solutions to control waste buildup in Japan. The partnership between SM Prime and GUUN will explore further implementation of recovery or reduction techniques, ensuring that waste is no longer wasted.

This collaboration delves into enhancing the implementation of recovery techniques, ensuring a more efficient utilization of waste resources.

SM Prime Holdings Chairman of the Executive Committee Hans Sy, emphasizing a commitment to a positive impact on local communities, shared, "It is exciting for SM Prime to partner with GUUN Japan with a joint mission to bridge the gap between society and the environment in the Philippines through investing in their pioneering solid waste management technology, which will eventually benefit all the communities that SM Prime serves.”

Underscoring their dedication to making a positive impact on the Philippines, GUUN Co. Ltd. CEO Shinji Fujieda stated, “At GUUN, we are ready to make every effort to contribute significantly to the Philippines and evolve the resource circulation system. The partnership with SM Prime leaves us with no doubt that we can succeed.”

Department of Environment and Natural Resources (DENR) Secretary Toni Yulo-Loyzaga emphasized the importance of such partnerships in advancing sustainable waste management practices. She said, "The DENR continues to collaborate with development partners and the private sector in tackling the challenge of solid waste management. Implementing industrial-scale, appropriate transition technologies for segregation and processing is a crucial step toward achieving a circular economy. Partnerships like the one between SM Prime and GUUN play a vital role in shaping a sustainable future.”