Women's Run PH at SM By the Bay: Fueling empowerment and unity!

by Info @Brand Zone | February 12, 2024

As March approaches, excitement builds for the Filipina CEO Circle (FCC) Women's Run PH on March 10 at SM By the Bay North Fountain. With just under a month to go, we extend a warm invitation to all to join this extraordinary event celebrating the strength, resilience, and accomplishments of women from diverse backgrounds.

Filipina CEO Circle (FCC)’s Ambe Tierro and Karen Roa, Women’s Run PH founder Nicole Wuthrich-de la Cruz, and SM Supermalls’ Vice President for Corporate Marketing Grace Magno.

RUNRIO, the organizer of Women’s Run PH, is excited to unveil the partnership with the FCC as the title sponsor and co-organizer for this year's series, officially renamed as FCC “Women’s Run PH”.

Women’s Run PH founder Nicole Wuthrich-de la Cruz

The FCC, committed to supporting Filipina business leaders, partners with Women’s Run PH to inspire women through running, underscoring their collective power and celebrating their achievements.

SM Supermalls, the co-presenter of the 2024 FCC Women’s Run PH, hosted the press conference and signing ceremony recently at SM Mall of Asia’s Olive Garden. SM has consistently dedicated initiatives that promote women's upliftment, aligning with the celebration of International Women's Month in March.

"SM is proud to co-present this event as it reflects our commitment to providing an empowering space where women can gather, find inspiration, and unlock their potential. Your presence at the starting line symbolizes solidarity and showcases the power of unity and determination,” shared SM Supermalls’ Vice President for Corporate Marketing Grace Magno. 

The event offers various race categories: the 1KM Kids Dash for families, the exclusive 5KM Run for Women, the Women’s 10KM Run, and the 10KM Buddy Run for male-female pairs.

Mark your calendars for March 10 and join us at SM By the Bay for Women's Run 2024! For registration and more information, click here: www.womensrunph.com. Let's celebrate fortitude, unity, and win together!

Get ready to honor women's greatness as the highly anticipated Women’s Run PH makes its triumphant return this Women’s Month in March.

Save the date for March 10 at SM By the Bay for the 2024 Women's Run PH, a day of fun and fitness.

For more information about SM Supermalls’ exciting women-themed events, visit www.smsupermalls.com or follow @SMSupermalls on social media.

Fueling the future: SM Prime unveils groundbreaking waste-to-fuel partnership

by Info @Brand Zone | February 8, 2024

SM Prime has entered a joint venture with GUUN Co. Ltd (GUUN), with SM Prime holding 70% of the equity of the Philippine joint venture company.

SM Prime Chairman of the Executive Committee Hans Sy and GUUN CEO Shinji Fujieda shake hands during the signing of a memorandum of understanding to explore waste management solutions, recycling waste paper and plastics into “fluff fuel” for alternative energy.

GUUN Co. Ltd is headquartered in Yokohama City, Japan, and operates material recovery and recycling facilities, along with environmental solution services. Invited by the government of Cebu in 2014, GUUN initiated the production of fossil alternative fuels called “fluff fuel” from non-recyclable waste materials, aligning with its mission to “maintain harmony between the earth and society by creating a happy environment for the future.”

United in this mission, SM Prime partnered with GUUN to actively participate in developing infrastructure for systematic waste management and resource recovery, following the best practices of Japan. The joint venture aims to reduce the landfill impact from both SM Prime and non-SM Prime managed properties, complementing the material recovery facility operations of the Local Government Units (LGUs).

GUUN Philippine Branch Senior Managing Director and General Manager Takeshi Konishi (second from right) shares best practices in Japan for sustainable alternatives to solid fossil fuels.

GUUN’s “fluff fuel” is produced from non-recyclable and hard-to-recycle wastes through sorting, curating, and formulation to meet chemical limits. It serves as an alternative to solid fossil fuels like coal, fueling cement kilns and industrial boilers in paper manufacturing and power plants. This approach has proven effective in controlling landfilled waste in Japan, offering a second life for waste as productive fuels and creating opportunities for waste pickers to become formal waste sorters in these facilities.

SM Prime joins forces with GUUN to develop infrastructure for waste management, aiming to minimize landfill impact across SM Prime and non-SM Prime properties.

“Fluff fuel” is one of the various solutions to control waste buildup in Japan. The partnership between SM Prime and GUUN will explore further implementation of recovery or reduction techniques, ensuring that waste is no longer wasted.

This collaboration delves into enhancing the implementation of recovery techniques, ensuring a more efficient utilization of waste resources.

SM Prime Holdings Chairman of the Executive Committee Hans Sy, emphasizing a commitment to a positive impact on local communities, shared, "It is exciting for SM Prime to partner with GUUN Japan with a joint mission to bridge the gap between society and the environment in the Philippines through investing in their pioneering solid waste management technology, which will eventually benefit all the communities that SM Prime serves.”

Underscoring their dedication to making a positive impact on the Philippines, GUUN Co. Ltd. CEO Shinji Fujieda stated, “At GUUN, we are ready to make every effort to contribute significantly to the Philippines and evolve the resource circulation system. The partnership with SM Prime leaves us with no doubt that we can succeed.”

Department of Environment and Natural Resources (DENR) Secretary Toni Yulo-Loyzaga emphasized the importance of such partnerships in advancing sustainable waste management practices. She said, "The DENR continues to collaborate with development partners and the private sector in tackling the challenge of solid waste management. Implementing industrial-scale, appropriate transition technologies for segregation and processing is a crucial step toward achieving a circular economy. Partnerships like the one between SM Prime and GUUN play a vital role in shaping a sustainable future.”

Explore the magic of Snoopy Paw Park at SM Megamall

by Info @Brand Zone | January 31, 2024

SM Megamall and Peanuts Worldwide have teamed up to create Snoopy Paw Park, a delightful new playground for furry friends at Level 5, Mega Fashion Hall.

SM Megamall proudly presents the newly launched Snoopy Paw Park, where tail wags, happy barks, and unforgettable memories for your furry friend await.

This themed pet playground is every dog's dream come true, featuring Snoopy’s iconic doghouse-themed tunnel, arch, bridgeway, and an immersive maze for pets to discover.

This fun space features everything your pooch could desire: A Snoopy doghouse-themed tunnel, engaging maze, bridgeway, and an entrance arch.

The Snoopy Paw Park prioritizes both safety and enjoyment, providing a secure and comfortable environment for pets and their families. Whether you're a seasoned dog owner or a first-time pup parent, you can relax and watch your furry companion have the time of their life.

Indulge in joyous adventures with your beloved pets at Snoopy Paw Park.

More than just a playground, Snoopy Paw Park is a place to create lasting memories with your four-legged best friend. 

An adorable dog strikes a pose at Snoopy Paw Park.

Unleash your pup's inner adventurer at this new fun-filled paw park in SM Megamall.

“The Snoopy Paw Park reflects SM's dedication to innovation and community engagement. It's not just a pet playground; it's a space where families and their pets can come together, experience joy, and build cherished moments. We're excited to share this magical addition to our mall,” said SM Supermalls’ Assistant Vice President for Special Events Hanna Carinna Sy.

SM Supermalls’ Assistant Vice President for Special Events Hanna Carinna Sy (center) with SM Megamall Mall Manager Brian So(right) and SM Supermalls’ Marketing Manager for Special Events, Michelle Valero (left).

This exciting collaboration was orchestrated by WildBrain CPLG, the leading licensing agency representing the Peanuts brand in the Asia Pacific region on behalf of Peanuts Worldwide.

Follow @smmegamall on Facebook, Instagram, and TikTok for exciting updates and events at the Snoopy Paw Park.

About Peanuts:

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.