SM2SM Run Year 12: Over 13,000 runner strong

by Info @Brand Zone | March 4, 2024

The 12th edition of the SM2SM Run, held on March 3, 2024, witnessed an impressive turnout of over 13,000 enthusiastic runners hailing from various corners of the country. This remarkable figure surpasses last year's record of 9,500 participants, setting a new milestone for the event.

Commencing from the sprawling SM Seaside City Cebu complex located at the South Road Properties, the race course led participants through iconic landmarks, including Plaza Independencia. Runners in the 8k category traversed S. Osmena Street, while those in the 12k category made their turnaround at SM City Cebu. Meanwhile, participants in the challenging 21k category journeyed all the way to Brgy. Banilad in Cebu City.

Renowned for its lucrative prizes in the Visayas region, the SM2SM Run 12 distributed over 2 million pesos in cash and raffle prizes. The prizes included 12 Smart TVs, 12 smartphones, SM Gift Certificates, and brand new Suzuki car as grand prize.

"This is truly unbelievable, and you made this year's run happen. Thank you for joining us today. I will see you all next year during the SM2SM Run 13 on March 2, 2025." expressed SM Prime Holdings, Inc. Vice President  Marissa Fernan.

The SM2SM Run in Cebu City is an annual running event organized by SM Prime Holdings, Inc. It aims to promote health and fitness while bringing together communities through the spirit of running. 

With each edition, SM2SM Run continues to attract participants from across the Philippines, making it one of the most anticipated running events in the region.

Panagbenga Feels at SM: Blooms and Cultural Spectacles Take Centerstage at SM City Baguio

by Info @Brand Zone | February 27, 2024

SM City Baguio Sky Terrace transforms at night with colorful light installations in the month-long celebration of Panagbenga.

This year's Panagbenga celebration has been truly remarkable, offering a diverse range of experiences and activities, reflecting a continued commitment to supporting culture and the arts in the city.

The local MSMEs join the month-long Cordillera Food and Crafts Fair that showcases local products from souvenirs to artisanal coffee, and more.

Offering of culinary delights from the Food Truck Fest at The Drive satisfied the Panagbenga gastronomic cravings of both tourists and locals.

ANYA NGAY AMIANAN showcased an art exhibit that holds deep meaning stemming from Cordilleran culture. It displayed artworks by prominent Pasakalye artists, spearheaded by Roland Bay-an with over 20 Panagbenga-themed pieces.

The Bucket Hat Creative Design Competition tells a story, capturing the essence of Panagbenga in its own unique way. The Bucket Hat Design Competition not only adds a new dimension to the Panagbenga celebration but also provided a platform for local artists and designers to showcase their talents on a larger stage. It served as a reminder that creativity knows no bounds and that the Panagbenga festival is a time for the community to come together and celebrate the beauty of art and culture.

Among its highlights was the BANG-ED ID AGIW (Garden in Baguio) Flower Design Competition, a captivating showcase demonstrating their expertise in floral arrangement, emphasizing sustainability, urban gardening and community involvement.

With a dedication to supporting the creative community, the events sought to elevate and celebrate Filipino artistry.

The buzz of Panagbenga carried on as MANG WHAWHATTO OF THE CORDILLERA prominently featured indigenous art. Visitors had the chance to engage in a traditional tattooing led by Ammin Acha-ur from the Butbut tribe of Kalinga. It focused on preserving timeless designs and educating attendees about the cultural significance of tattoos, fostering a deeper appreciation for heritage.

Throughout the month, visitors enjoyed the spirit of Panagbenga at the mall which was bustling with festivities, including music highlighting performances by the Dagem of Benguet State University, Baguio City National High School, Saeng ya Kasay Cultural Ensemble from the University of the Cordilleras and University of Baguio Bibak Ubbun Kaafuan (UBBUK).

Paving the way for rising OPM acts with special Live performances from The Edralins, David La Sol, Pastel Sky and Goodluck Mito in the Wish 107.5 Bus.

Adding to the Panagbenga celebrations were lively fireworks, floral displays and light installations throughout the mall. Atop the Sky Terrace is a distinctive attraction, the inflatable coffee guy. This playful addition mirrored the festival's relaxed yet culturally vibrant atmosphere, offering mall-goers a memorable keepsake of their Panagbenga experience at SM City Baguio.

Fur-tastic fun unleashed at SM City Baguio Paw Park as Super Pets club steals the spotlight. Fur-parents and their beloved companions showcased their super style in a thrilling costume contest. A paw-some day of bonding and laughter marked the start of unforgettable memories for both pets and their loving owners!

Residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade on February 25, where 34 stunningly decorated floats delighted the crowds. SM City Baguio, a hall-of-famer, showcased a non-competing entry, capturing this year’s festival theme of "Celebrating Traditions, Embracing Innovation" with an amusement park-inspired design. -30-

SM Supermalls' February festivities spark romance and good fortune

by Info @Brand Zone | February 14, 2024

February is bursting with joy and celebration at SM malls. This year, the allure of Valentine's Day intertwines with the stirring energy of Chinese New Year, creating a month filled with "Luck in Love" happenings. Whether you're seeking romantic moments, festive traditions, or fun activities with loved ones, SM malls offer an array of treasures tailored to suit every taste and preference.

Dive into love's embrace

• Romance haven: Find the perfect flower bouquet or gift at SM Mall of Asia (MOA)'s #LuckInLove Fair, an oasis for all things Valentine’s Day.

Bask in the beauty of SM Mall of Asia's #LuckInLove Fair, where you'll unearth the ideal gift, transforming moments into cherished memories of joy.

• Symphony of adoration: Let love serenade you at SM Aura with lovely melodies and heartwarming goodies.

• Sweet treats: Satisfy your palate with SM Megamall’s Greyhound PH's Strawberry Kiss for Two or Young Coconut Crepe Cake - a Valentine's Day treat not to miss!

• Feel the magic: Engage yourself in the lively atmosphere as the MOA Royal Marching Band performs a Bruno Mars medley, filling the air with the rhythm of endearment.

• Pets in love: Treat your furry companion to a special day at SM By the Bay Paw Park, where they can play and socialize.

Pamper your beloved four-legged friend at the SM By the Bay Paw Park, the perfect spot for tail-wagging fun.

• Season of adoration: For a touch of grace and sophistication, visit S Maison at Conrad Manila and be enthralled by their "Springtime Valentine's" display. Swans and floral arrangements create a picture-perfect setting for love to blossom.

Experience elegance at S Maison's "Springtime Valentine's" showcase, where graceful swans and enchanting florals set the stage for romance.

• Delight in mini-golf: Challenge your friends and family to a playful round at SM Aura's Skypark Lawn. Operating every day from 4 PM to 10 PM on Level 5, Skypark Lawn, entry requires presenting either a single receipt totaling P5,000 from any SM Aura tenant or a minimum of P2,500 spent at any Skypark establishment.

Get ready for a lovely and tee-rific time with friends and family as you tee off at SM Aura's Skypark Lawn Mini-Golf.

Welcome the Year of the Dragon

• Radiant dragon displays: Witness stunning Chinese New Year decorations at SM City North Edsa's The Block, a visual feast for the senses.

• Lucky finds: Discover trinkets and charms at SM Megamall's Luck & Love Fair, the perfect way to express affection.

Uncover hidden gems at SM Megamall's Luck & Love Fair, where every find tells a story of love and fortune.

Extraordinary opportunities await

• Electrifying races: Enjoy the thrill of speed at Ekart Raceway, the Philippines' first all-electric indoor go-cart adventure, located at SM City North Edsa.

• Culinary delights: Set out on a foodie adventure at SM City North Edsa, savoring Singaporean delights at Tiong Bahru Singapore or Japanese steak flavors at Yakiniku Like.

• Love takes flight: Send a glowing message of love on a lotus flower at SM City North Edsa's Skygarden, a unique way to express your feelings.
  

Feel love's magic as your sincere message floats on a lotus flower at SM City North Edsa's Skygarden.

Let love soar by sending a message on a lotus flower at SM City North Edsa, a fascinating expression of affection.

Don't miss out on the "Luck in Love" excitement! Visit your nearest SM mall this February and witness a month filled with care, pure happiness, and meaningful memories.