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by Info @Brand Zone | April 24, 2023



Bilang pagkilala sa pangarap ng mga Pilipino na makakuha ng makabuluhang trabaho, ginagampanan ng SM Supermalls ang isang mahalagang papel sa pagkakonekta ng mga Pilipinong may talento sa mga oportunidad sa trabaho sa pamamagitan ng pagho-host ng pinakamalaking mall-based job fair at pagbibigay ng pagkakataon na maging Hired-on-the-Spot (HOTS).



SM Job Fair 2024
Sa buong Pilipinas, nakakakuha ang mga Pilipino ng mga karera sa SM Job Fair.

Sa pakikipagtulungan sa Department of Labor and Employment (DOLE), Public Employment Service Offices (PESO), mga Local Government Units (LGUs), ang Private Sector Advisory Council (PSAC) Jobs Committee, iba't ibang mga asosasyon ng industriya, at SM Retail; ang SM Supermalls - isang matatag na katuwang ng DOLE mula pa noong 2008 - ay magho-host ng isang serye ng mga job fair na nakatakda sa mga sumusunod na petsa:


  • April 26: SM City Rosales

  • April 30: SM City Taytay

May 1:

  • SM City North Edsa

  • SM Mall of Asia

  • SM City Grand Central

  • SM City Valenzuela

  • SM City Fairview

  • SM City Novaliches

  • SM City San Jose Del Monte

  • SM Southmall

  • SM City Sta. Mesa

  • SM City Baguio

  • SM City Tuguegarao

  • SM City Olongapo Central

  • SM City Balanga Bataan

  • SM City Pampanga

  • SM City Marilao

  • SM City Santa Rosa

  • SM City Puerto Princesa

  • SM City Daet

  • SM City Bacolod

  • SM Seaside City Cebu

  • SM CDO Downtown

  • SM City Davao


  • May 2: SM City Rosario at SM City Roxas

  • May 4: SM City San Pablo

  • May 6: SM City San Pedro

  • May 9: SM Mall of Asia

  • May 10: SM Center Pulilan



Isang pasilip sa SM City Sta. Mesa Job Fair noong nakaraang Abril.


Nakatutok ang SM sa pagbibigay ng pagkakataon sa mga Pilipino at nagho-host ng lingguhang job fair sa iba't ibang SM Malls sa buong bansa sa layuning maalis ang geograpikal na mga hadlang sa pagtatrabaho. Mula Enero 2024, ang mga lingguhang job fair na ito ay mag-uugnay ng higit sa 800 na mga employer sa higit sa 15,000 na mga naghahanap ng trabaho, na may kahanga-hangang 15% na nakakatanggap ng on-the-spot na alok sa trabaho.



Na-hired on the spot! Isang naghahanap ng trabaho ang nakamit ang tagumpay sa SM City Dasmariñas Job Fair noong nakaraang linggo.


Sa pamamagitan ng masusing pagkakakonekta ng mga naghahanap ng trabaho sa mga lider ng industriya sa retail, pagkain at inumin, Information Technology (IT), at Business Process Outsourcing (BPO), ang mga job fair ng SM ay higit pa sa simpleng pag-uugnay ng mga indibidwal. Ang mga job fair na ito ay nagbibigay ng katiyakan na ang mga kumpanya ay makakakita ng tamang talento na maaaring makatulong sa kanilang pag-unlad, habang sinusuportahan ang pag-unlad ng ekonomiya ng Pilipinas at paglikha ng mas maraming oportunidad sa trabaho para sa mga Pilipino.


Tingnan ang mga iba't ibang oportunidad sa karera sa SM


Ang SM Retail, SM Store, at SM Supermalls ay aktibong nagre-recruit, kasama ang kilalang mga kumpanya tulad ng Ace Hardware, Baby Company, Crocs, Dyson, Forever 21, Kultura, Miniso, Our Home, SM Appliance Center, SM Fashion, SM Home, Sports Central, Stationery, Surplus, The Body Shop, Toy Kingdom, Pet Express, Snack Exchange, at Uniqlo. 


Interesado ka ba sa mga trabaho sa retail o grocery? Ang SM Markets, kasama ang SM Hypermarket, SM Supermarket, Savemore Markets, Alfamart, at Waltermart, ay nag-aalok ng iba't ibang mga pagpipilian sa trabaho. 


"At SM, we believe job creation is fundamental to national development," sabi ni SM Supermalls' President Steven Tan. "Our SM Job Fairs are a testament to this commitment, providing Filipinos with the platform and resources they need to thrive and contribute to the country's growth."


Ang mga detalye ng SM Supermalls Job Fair ay maaaring magbago. Para sa pinakabagong mga update sa mga lokasyon at oras, bisitahin ang www.smsupermalls.com o sundan ang @SMSupermalls sa social media.


 
 

by Info @Brand Zone | April 21, 2023




The Department of Environment and Natural Resources (DENR) is launching on April 22 the Earth Day Every Day Project to mobilize the youth in curbing plastic pollution and to strengthen the fight against the use of plastic.



Earth Month 2024
Boy and Girl Scouts from different schools will compete in a final weigh-in to conclude their plastic drive at the SM Mall of Asia on April 22, where the class with the most plastic wins.


Earth Day Every Day Project is a plastics collection competition among students nationwide. It aims to engage the youth on the importance of recycling plastics and to foster a culture of environmental responsibilities in line with the values of scouting. 


DENR Secretary Maria Antonia Yulo Loyzaga will be joined by SM Supermalls’ President Steven Tan, SM Prime Holdings, Inc. Assistant Vice President Jessica Bianca Sy, Nestle Philippines Inc. Corporate Affairs Head Senior Vice President Joey Uy, Boy Scouts of the Philippines (BSP) Secretary General Kim Robert de Leon, and Girl Scouts of the Philippines (GSP) National President Cristina Lim-Yuson in signing the Pledge of Commitment for the project to be held in Pasay City.


“The Earth Day Every Day Project advocates the promotion of feasible methods to reduce waste and foster a culture of sustainability among the youth and communities, and motivates participation through incentives. For this, we thank SM Supermalls, Nestle, and the Boy and Girl Scouts of the Philippines for their invaluable support and collaboration. Their robust presence and proactive engagement will serve as a multiplier effect in our advocacy efforts,” said Loyzaga.


To combat plastic pollution in the country, the DENR advocates for a circular economy where all plastic applications are reused, recycled, and responsibly managed during and after use while enabling a lower greenhouse gas emissions plastic economy.

“Regenerating our planet has long been our advocacy at SM – through our many initiatives in recycling water and repurposing solid waste as well as the use of renewable energy. Through this program, we aim to motivate students to collect plastics within their communities and bring them to our collection facilities at the nearest SM mall. Active participation and a friendly competition among the students will make this activity not only relevant but fun,” said SM Prime Holdings, Inc. Assistant Vice-President Jessica Bianca Sy.

"At Nestlé Philippines, we recognize that partnerships are essential in urgently and effectively tackling the plastic waste crisis. And so, we work closely with our partners in implementing environmental sustainability initiatives. These include solid waste management education for 11 million public school students and capacity building for over two thousand community leaders nationwide. In collaborating with the DENR, we will be able to build greater synergies to fulfill our shared responsibility to nurture the health of the planet which we call our home,” said Nestle’ Philippines Inc. Corporate Affairs Head Senior Vice President Joey Uy.


On April 22, student scouts from the BSP and GSP from various schools will bring the plastic items they collected including plastic bottles and plastic bags for a weigh-in at SM Mall of Asia. The class with the highest volume of plastic items will win a prize.


Students may bring the plastics they have collected to designated SM Supermalls collection facilities in the cities of Pasay, Marikina, Pasig, Manila, and in Quezon City for the National Capital Region, and in Bulacan, Pampanga, Cavite, Cebu, and Davao. This project aligns with SM Supermalls' existing plastic waste collection initiatives.


Points will be assigned according to the type of plastic collected. Every month, prizes will be awarded to the class with the highest points, and at the end of the year, to the school with the highest-pointer classes. 


The project is in line with this year’s Earth Day celebration theme, Planet vs Plastic which “calls to advocate for widespread awareness on the health risk of plastics, rapidly phase out all single use plastics, urgently push for a strong UN Treaty on Plastic Pollution, and demand an end to fast fashion, and build a plastic-free planet for generations to come.”


 
 

by Info @Brand Zone | April 21, 2023



Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending. 


Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan.  Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly.



Photo: Concert Tour of Taylor Swift / Official Facebook of Taylor Swift


 

While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued its neighboring countries, the strategic move sparked conversations and brought to light what the Philippines can improve on in terms of concert venues.


1. Location is key


The Philippines doesn’t lack in big venues. In fact, it boasts of venues that can rival Singapore’s National Stadium and Japan’s Tokyo Dome. Accessibility to the location as well as public transportation and nearby commercial establishments are key.


2. Concert Experience



Photo source
Photo credit to Stanley Quek. An empty Singapore National Stadium, viewed from the front stage.

Singapore’s pride, the National Stadium, has innovative features such as the world’s largest free-spanning dome, a retractable roof and comfort cooling technology for spectators’ convenience. Its innovation, strategic location, and efficiency bring positive and immersive experiences for enthusiasts and concert fans, making it a magnet for entertainment acts from all over the world. A similar concert venue and experience is something that Filipino concertgoers are hoping the country can replicate. 

3. World-class concert amenities and facilities


Accessing the venue's amenities and facilities should offer a premium music experience for concert enthusiasts or convenience in a sporting event.


MOA Arena
Architectural “Eyecon” SM Mall of Asia Arena prides itself on having exceptional world-class amenities unique in the Southeast Asia region. –Photo from SM MOA Arena official website

SM MOA Arena FIBA WC 2023
FIBA Basketball World Cup 2023 held in SM Mall of Asia Arena – Photo from SM MOA Arena official website

Take for example the SM Mall of Asia (MOA) Arena – a flexible indoor arena developed in 2012 by leading integrated property developer SM Prime – that has been a top-of-mind venue for all sorts of events and offers a unique concert experience. With a full house seating capacity of 20,000, it has been a haven for thrilling sports events, remarkable OPM shows, and unforgettable international superstar performances. 


Meanwhile, the SMDC Festival Grounds in Parañaque City is likewise an enormous outdoor venue that can accommodate at least 50,000 people. Ed Sheeran’s Mathematics Tour and Rivermaya The Reunion were among the performers that have graced the stage recently.


4. Achieving Filipinos’ concert dreams



One of the most forward-looking plans of SM Prime is its 360-hectare smart city development which is envisioned to bring in a centerpiece to the country’s entertainment and sporting events – larger in capacity and a more enhanced venue infrastructure that would attract legendary icons in the entertainment scene and compete against Southeast Asia and the world’s best. It will feature an estimated 70,000-capacity stadium and concert arena connected to one of the island’s main destination paradises called Central Park. The sizable arena is envisioned to be the Philippines’ biggest concert venue, with world-class facilities and sustainable features, comparable to other big concert venues worldwide. Once that’s built, Filipinos won’t have to fly overseas because they can watch top-tier performances right from the comfort of their home country.



Proposed concert venue
An artist’s render, visual sketch of the proposed concert venue at Pasay 360 project.

File photo
Concert crowd

Without a doubt, Pinoys live and breathe entertainment shows. In fact, Filipinos are the 4th top concert spenders in Asia-Pacific according to digital payments company Visa, proof of how passionate we are about concerts. By investing in the development of modern, smart, and accessible concert venues, Filipino concert enthusiasts can continue to embrace and celebrate live performances with the convenience, comfort, and enjoyment they deserve. Beyond entertainment, well-curated, smart, and innovative concert facilities can further drive economic benefits to the Philippines’ national and local economies, including ancillary local spending in retail, tourism, and hospitality.

 
 
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