Looking for a lip tint that goes beyond just color? Look no further than Ever Bilena's newest Water Tint, infused with 4x Hyaluronic Acid!

by Info @Brand Zone | May 15, 2024

Philippines, we know you love your lip tints! This innovative formula is perfect for students and young adults who want a pop of color that keeps their lips healthy. Hyaluronic Acid hydrates and nourishes, keeping lips soft and kissable even under the scorching summer sun.

Not only does the EB Water Tint pack a powerful hydrating punch, but it also delivers vibrant color in just one swipe! he formula glides on effortlessly, feeling like water on your lips, and boasts a refreshing watermelon scent that will make every application a delightful experience.  Want a more intense look? No problem! The tint is easily buildable, allowing you to transform your pout from a natural everyday look to a show-stopping opaque color.

Plus, with six gorgeous shades to choose from, you're sure to find your perfect match: from Sleek and Mirthful to Remarkable, Gleaming, Roseate, and Vivacious, the EB Water Tint collection offers a variety of colors to suit any mood or occasion. 

At only, Php 195, the EB Water Tint is a steal you won't want to miss! Shop the EB Water Tint line now online at Ever Bilena's official Shopee, Tiktok and Lazada online flagship stores, or in Watsons and leading department stores near you to experience the perfect combination of long-lasting color and ultimate lip care this summer!

For more details on the SM Job Fairs, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls partners with public and private sectors to combat online fraud

by Info @Brand Zone | May 14, 2024

In an effort to fortify consumer protection in the digital sphere, SM Supermalls, in collaboration with several government agencies, advocacy groups, and Meta, embarked on a pioneering initiative, aligning with the Be WAIS at Magduda campaign against fraud and scams.

(L-R):Meta Vertical Lead Gino Pineda, SM Supermalls’ President Steven Tan, United States Agency for International Development (USAID) Deputy Director for Economic Development and Governance Eric Florimon-Reed, CitizenWatch Co-Lead Convener Kit Belmonte, Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac, Meta Head for Public Policy Claire Amador, Bayan Academy Chairman Jay Bernardo, Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre, Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander, Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez, and Department of Trade and Industry (DTI) Officer-in-Charge of Consumer Advocacy Vivian Alacardo

The launch event, held at the SM Mall of Asia Music Hall on May 11, marked the beginning of a concerted effort led by advocacy groups, Bayan Academy and CitizenWatch Philippines, to raise awareness about online fraud risks and equip consumers with the tools to identify and evade fraudulent activities prevalent in the digital landscape.

SM Supermalls affirmed the significance of the partnership in amplifying the campaign’s message. “SM's partnership with Meta, advocacy groups, and the government sector is one of our efforts to create a digital space as secure as our physical malls, and we are proud to amplify the Be WAIS message to protect Filipinos from these online dangers,” said SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin.

SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin

Department of Trade and Industry (DTI) Office-in-Charge of Consumer Advocacy Vivian Alacardo

Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre

The Philippines topped the list for online shopping scam rates in the 2023 Asia Scam Report, a survey conducted by the Global Anti-Scam Alliance in partnership with the Taiwan-based tech security company Gogolook.

Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez

Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac

The multi-sectoral collaboration is a testament to their unwavering commitment to fostering digital safety and safeguarding Filipino consumers from the pervasive threat of online scams.

Bayan Academy Chairman Jay Bernardo

CitizenWatch Philippines Co-Lead Convener Kit Belmonte

Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander

United States Agency for International Development (USAID) Philippines Deputy Director for Economic Development and Governance Eric Florimon-Reed

The Be WAIS at Magduda campaign serves as a call for vigilance and skepticism, urging Filipinos to exercise caution and discernment in their online transactions. Through strategic alliances and concerted efforts, SM Supermalls is helping reshape the digital shopping landscape, fostering a secure and trustworthy online ecosystem for all.

Filipino pop rock band The Juans performs at the launch event of the Be WAIS at Magduda campaign. 

For more details on the SM Job Fairs, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls Celebrates Modern Parenthood This Mother's Day

by Info @Brand Zone | May 11, 2024

In a world where a parent’s love knows no bounds, SM Supermalls, alongside BDO Remit, Toy Kingdom, and Goldilocks, is proud to celebrate Mother's Day by honoring all caregivers – moms, single parents, and beyond – who strive to raise kinder children.

At present, parents take a more compassionate approach in responding to their children.

Studies show that millennials are redefining parenthood by opting for a gentler, less traditional approach. They focus on empathy and communication,  nurturing a strong emotional bond with their children. However, while methods between generations may differ, the values of love, patience, and guidance remain constant. Whether it's the new method of gentle parenting or traditional parenting, the goal remains the same – to instill kindness and compassion in the next generation. 

This May, SM Supermalls is celebrating all caregivers who strive to raise kinder children.

SM Supermalls sees all this and more in their malls and stores. As a partner to families and parents, they provide fun-filled experiences that create lasting memories. From play areas to entertainment options, SM offers a nurturing environment where families can bond and grow together.

To know more about SM Supermalls’ celebration of Mom’s Month, visit www.smsupermalls.com or follow @SMSupermalls on social media.