SM Seaside City opens Cebu’s first outdoor free-play pickleball court in Cebu City

by Info @Brand Zone | June 5, 2024

The Cebu Professional Pickleball Association together with SM Seaside City Cebu announces the opening of Cebu’s first outdoor free-play pickleball court. Located at the upper ground level, Tower Garden, Cube Wing, this new facility is set to become a hub for both seasoned players and newcomers to the sport.

Pickleball is a fast-growing sport that combines elements of tennis, badminton, and table tennis. Played on a smaller court with a lower net, it uses paddles and a plastic ball with holes. It’s easy to learn, making it accessible to players of all ages and skill levels.

The game begins with an underhand serve, hit diagonally across the court. The serve must clear the non-volley zone (the area near the net). The ball must bounce once on each side before volleys (hitting the ball before it bounces) are allowed.

Only the serving team can score points. A point is scored when the opposing team fails to return the ball or commits a fault.

Whether you are a professional or a beginner, everyone is invited to join the daily sessions and experience the thrill of pickleball. Grab your paddles and come ready for some action-packed, friendly matches in a welcoming environment.

SM Cares has partnered with the National University (NU) for a joint initiative

by Info @Brand Zone | June 5, 2024

As part of its commitment to the environment, SM Cares has partnered with the National University (NU) for a joint initiative aimed at promoting proper e-waste disposal practices and developing a sustainable system for the disposal, recycling, and management of electronic waste within the NU campus. Through the collaboration, SM Supermalls aim to instill the importance of proper e-waste disposal in students, ensuring a future generation that is environmentally conscious and responsible. 

Shown in the photo are (from left to right) Director for Business Development and Linkages Office of National University Philippines, Dr. Alessa Shainne L. Hostalero; Asst. Vice President for Administrative Services of NU Manila, Mr. Michael L. Andres; President of National University- Philippines, Dr. Renato Carlos H. Ermita Jr.; Senior Vice President for Marketing of SM Supermalls, Mr. Joaquin L. San Agustin; Vice President for Corporate Compliance Group of SM Supermalls, Engr. Liza B. Silerio; Assistant Vice President of SM Cares, Mr. Richard A. Caluyo.

SM Supermalls partners with RunRio to launch First Pride Run

by Info @Brand Zone | May 30, 2024

When was the last time you joined a run where the winners would strut down a catwalk during the evening’s awarding ceremony? A run where rainbow confetti and drummers would herald the start of the early morning run? Or a run where there’s also a Best in Costume prize? That kind of fun during an official run is all happening this Pride Month on June 22!

SM Supermalls is working with RunRio to mount the first ever Pride Run 2024 during the early morning of June 22 at SM by the Bay, SM MOA Complex. This is a testament to SM Supermalls’ commitment to inclusivity and championing its malls as safe spaces - for women, children, and the LGBTQIA+ community.

The Pride Run 2024 press conference held at SM Megamall brought together partners who value diversity and inclusion.

From L-R: Pantay Chairperson Thysz Estrada, LoveYourselfPH Executive Director Ronivin Pagtakhan, RunRio President and CEO Rio de la Cruz, SM Supermalls SVP for Marketing Joaquin San Agustin, BingoPlus Foundation Executive Director Angela Camins Wieneke, and Metro Manila Pride Organization Community Engagement and Management Co-Lead Ashley Jaye Milag.

To promote equality and acceptance, the big SM Supermalls idea was to mount fun, health-oriented activities and events. The Pride Run invites members of LGBTQIA+ community, their families and allies, their friends, and casual to serious runners to participate in the 3k, 5k, and 10k runs.

With RunRio organizing the run, you know it will be professionally organized. Each runner will receive a Pride Run singlet, a race bib, and a timing chip. There are finisher’s medals specially designed for this maiden event. And if you’re physically unable to join the run, but want to support the cause, there’s a virtual run that you can participate in.

Pride Run finishers can expect to receive these medals at the finish line

Pride Run participants are entitled to a specially-designed singlet

During the evening’s awarding ceremonies, queer artists and drag queens will provide top notch music and entertainment, and it’s a guarantee that this awarding event will break out into a wonderful party.

Pride Run 2024 is also being supported by DigiPlus Interactive Corp., through ArenaPlus and BingoPlus Foundation, in their efforts to provide accessible healthcare to various communities. Additional event partners include LoveYourselfPH, Pantay Inc., and Metro Manila Pride Organization.

It’s all about inclusivity and the idea of safe spaces where one can express oneself without fear. This has always been something that SM Supermalls espouses and champions, and if this can be reinforced in a fun way, so much the better. Let’s show our support and sign up for this Pride Run 2024 at https://bit.ly/runriopriderun2024.

To know more about the latest SM Supermalls’ happenings, visit www.smsupermalls.com or follow @SMSupermalls on social media