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by Info @Brand Zone | July 18, 2024



DICT PhilHealth

Promising the ultimate collector's adventure in the North, Collectors Con is back at The Block Atrium, SM North EDSA this July 16 to August 4. In partnership with Funko, this annual event is set to thrill patrons with its wide offerings of collectibles from toys, action figures, comics, stickers, apparel and many more. For its year 2, Collectors Con is geared towards a supersized and more thrilling activation.


#SupersizedExperiences is the name of the game for this year’s Collectors Con at SM North EDSA— larger-than-life installations, themed photo walls, exhilarating mini challenges, over 50 iconic muckle figures, fresh and exclusive Funko drops and thousands of diverse collectibles for collectors of all types and ages. Collectors Con Year 2 hopes to cements itself as the ultimate gathering of pop culture enthusiasts in the country.


Here’s what’s in store for collectors:


Grand Funko Display

Collectors Con Year 2 is all about Supersized Funkos! Step into an expansive activation filled with towering Funko Pop figures, life-sized muckle figures of beloved characters, and an assemblage of rare collections. Capture unforgettable moments and snap reels in themed environments inspired by iconic anime, comics, and movies. Definitely, #SupersizedExperiences is real and here at SM North EDSA.


Collectibles Market

This year's activation is a treasure trove for collectors of all ages, featuring exclusive Funko drops and specialty items from fan-favorite characters. In collaboration with GeekPH, CoolectZone, New Era, Toy Kingdom, Miniso, Co PH, Filbar’s and Pinoy Customs, this event offers a vast array of diverse collectibles, ensuring everyone can find something special for themselves or their loved ones.


CosMeet Activities

Through #SMFanverse, mall shoppers can immerse themselves in a world where their favorite anime and movie characters come to reality. Every weekend, CosMeet hosts an epic gathering of cosplayers, creating a vibrant and interactive experience for fans of all ages.



Mini Challenges

The activation is brimming with exciting mini-challenges designed to test shoppers' knowledge and skills. For every Php 2000 worth of single or accumulated receipts, shoppers can participate in Funko Twist, a claw-machine activity offering the chance to win exclusive Funko Pops. Moreover, collectors can showcase their expertise by naming as many Funko Pops as possible in one minute. The challenge is to rise to the top of the leaderboards and claim exciting prizes. For more details, see official posters from SM North EDSA social media accounts.



Whether you're hunting for vintage toys, coveted action figures, or exclusive memorabilia, this is the ultimate gathering for those who love to collect. Join us and let your collector spirit blaze its trail to glory! Be part of the online conversations by using #CollectorsConYear2AtSMNorth #SMFanverse. See you here, SM Fam!

 
 

by Info @Brand Zone | July 10, 2024



(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon


Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.


This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.


SM Supermalls’ President Steven Tan (3rd from left) and Department of Trade and Industry (DTI) Secretary Alfredo Pascual (3rd from right) with (L-R): SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, SM Supermalls’ Vice President for Operations Junias Eusebio, DTI Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan

SM Supermalls’ President Steven Tan (3rd from left) and Department of Trade and Industry (DTI) Secretary Alfredo Pascual (3rd from right) with (L-R): SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, SM Supermalls’ Vice President for Operations Junias Eusebio, DTI Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan



Key signatories from SM and the Department of Trade and Industry (DTI) sign the Memorandum of Agreement.


Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque

 
 

by Info @Brand Zone | July 8, 2024



The Department of Trade and Industry (DTI) is hosting the 10th National Food Fair from July 3-7, 2024, at SM Megamall’s Megatrade Halls 1-3, 5th level. This premier event champions the Philippines' rich flavors and empowers over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs). Discover a bounty of fresh produce, regional specialties, and delectable treats from all corners of the archipelago. Stock up on pantry staples, explore health-conscious options, and find unique ingredients to elevate your cooking.


(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon


(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan

(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan



The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.


The SM MOA Arena employees proudly work together to provide excellent customer service to patrons for the final phase of the FIBA Basketball World Cup 2023.

A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.

A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.




Unisex Hair Styling Competition Champion Patrick Gammad’s model wears an Avatar-inspired look.


Bottled honey and baked fruit crisps, all made with local ingredients.


Rebond Plus Champion Regi Cruz’s model

Rich chocolate products of Davao del Sur and Misamis Oriental.



Rich and creamy golden salted eggs..

Rich and creamy golden salted eggs..



A variety of coconut products from San Pablo, Laguna.

A variety of coconut products from San Pablo, Laguna.

 
 
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