SM Prime at 30: A legacy of innovation and shared prosperity

by Info @Brand Zone | July 26, 2024

See what this year’s batch of talented and extraordinary young performers can do, as the On July 23, SM Prime Holdings, Inc. proudly commemorated its 30th anniversary as a publicly listed company at the Philippine Stock Exchange, BGC, marking three decades of service and transformative growth in the Philippine real estate industry. Founded in 1994 by the visionary Henry Sy, SM Prime has remained steadfast in its mission to develop world-class shopping, dining, entertainment, residential, and amusement destinations throughout the country and beyond.

Reflecting on the Journey

From the initial offering of four malls, SM Prime has expanded into a dominant force in Southeast Asia’s property sector. The company now has a multi-sector Philippine portfolio of 22 lifestyle cities that include 91 residential developments, 86 malls, 22 office towers, 10 hotels and 8 convention centers. This robust growth trajectory has been fueled by the trust and support of its investors and the flourishing capital market provided by the Philippine Stock Exchange. Incorporated in January 1994, SM Prime has remained committed to shared prosperity. Raising approximately PHP 5.89 billion (US$221 million) during its IPO, SM Prime is now one of the most active stocks in the Philippine market, alongside its parent company SM Investments Corp., and subsidiaries BDO and Chinabank.

Over the years, SM Prime has faced and overcome significant challenges, including the 1997 Asian financial crisis, the 2008 global financial crisis, and the recent COVID-19 pandemic. Despite these hurdles, the company has remained resilient, continuing to drive system growth.

Celebrating Successes, Together

On its 30th anniversary year, SM Prime is opening three malls: SM City Caloocan, SM City J Mall in Cebu and SM City Laoag in Ilocos Norte. This year also marks the start of the redevelopment and expansion of SM Megamall and ongoing projects at SM Mall of Asia, SM City Cebu, SM City Iloilo, and SM City Bacolod. Additionally, SM Prime will enhance its Leisure Homes in Tagaytay and Batangas, establish new hotels with around 1,700 rooms, and continue developing mixed-use commercial buildings that combine office and retail spaces. 

As a leading property developer in major Philippine cities, SM Prime continues to help Filipino communities thrive. With MSMEs making up 63% of its commercial tenants, SM Prime developments offer significant job and business opportunities through various support programs and job fairs, fostering economic growth for local enterprises and the LGUs.

This commitment to sustainable growth is a testament to the collective efforts of SM Prime’s shareholders, customers, business partners, and employees. The steadfast support of shareholders has been a driving force behind SM Prime’s achievements, while the loyalty and trust of customers have inspired ongoing innovations. The collaborative spirit of business partners has been instrumental in reaching new heights, and the dedication of SM Prime’s employees has been foundational to its continued success. 

Looking Forward to a Sustainable Future 

SM Prime is dedicated to continuously integrating sustainable practices across its operations, from energy-efficient building designs to comprehensive waste management programs. SM Prime’s commitment to sustainability ensures that it maintains its positive impact on the environment and society, paving the way for a greener and more resilient future. 

As SM Prime celebrates this significant milestone, it extends heartfelt gratitude to all forces who have been part of its journey. Looking ahead, the company is poised to further its growth and innovation, continuing its legacy of delivering exceptional value, enriching communities, and contributing to socio-economic development as it aims for a more sustainable and prosperous Philippines.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. For more information, visit www.smprime.com.

SM’s Little Stars spotlights talented young performers

by Info @Brand Zone | July 23, 2024

See what this year’s batch of talented and extraordinary young performers can do, as the SM Little Stars 2024 competition moves on to the Regional Finals!

Kids between the ages of 4 to 7 years old auditioned in SM Little Stars’ preliminary screenings held over 6 weekends from June 8 to July 14, 2024. 71 SM malls across the country participated in hosting the audition process, and kids from all over the Philippines displayed a variety of talents and skills, hoping to qualify for the title of SM’s newest Little Star.

More than just a talent competition, SM Little Stars has become a beloved 15-year tradition, encouraging aspiring young talents by providing a platform for them to showcase their skills and pursue their dreams.

Now that the preliminary screenings have come to a close, the competition gets even fiercer as we enter the Regional Finals! Regionals will be held at SM City North Edsa, SM City Marikina,

SM City San Lazaro, SM Southmall, SM City Rosales, SM City Cabanatuan, SM City Clark, SM City Marilao, SM City Dasmarinas, SM City Santa Rosa, SM City Sto. Tomas, SM City Sorsogon, SM Seaside City Cebu, and SM City Davao.

Only 28 talented Little Stars will be selected from this pool of contestants to continue on to the final round. Get ready to witness the birth of a brand-new Little Star at the Grand Finals, which is set to be held on September 7 at the SM Mall of Asia!

Incredible prizes in store for the grand winners, from cash prizes and gift certificates to a brand-new Suzuki Dzire GL MT, a 100% discount on tuition and miscellaneous fees at National University (NU), a talent management contract from Sparkle GMA Artist Center, and so much more!

This year’s SM Little Stars is bound to be the most exciting year yet! For more information and to stay updated, visit www.smsupermalls.com or follow SM Supermalls on Facebook. Watch out for the Grand Finals and witness outstanding young Filipino talent with SM Little Stars!

Collectors Assemble: Collectors Con Year 2 brings Exclusive Drops, Limited-editions and Supersized Funkos

by Info @Brand Zone | July 18, 2024

Promising the ultimate collector's adventure in the North, Collectors Con is back at The Block Atrium, SM North EDSA this July 16 to August 4. In partnership with Funko, this annual event is set to thrill patrons with its wide offerings of collectibles from toys, action figures, comics, stickers, apparel and many more. For its year 2, Collectors Con is geared towards a supersized and more thrilling activation.

#SupersizedExperiences is the name of the game for this year’s Collectors Con at SM North EDSA— larger-than-life installations, themed photo walls, exhilarating mini challenges, over 50 iconic muckle figures, fresh and exclusive Funko drops and thousands of diverse collectibles for collectors of all types and ages. Collectors Con Year 2 hopes to cements itself as the ultimate gathering of pop culture enthusiasts in the country.

Here’s what’s in store for collectors:

Grand Funko Display

Collectors Con Year 2 is all about Supersized Funkos! Step into an expansive activation filled with towering Funko Pop figures, life-sized muckle figures of beloved characters, and an assemblage of rare collections. Capture unforgettable moments and snap reels in themed environments inspired by iconic anime, comics, and movies. Definitely, #SupersizedExperiences is real and here at SM North EDSA.

Collectibles Market

This year's activation is a treasure trove for collectors of all ages, featuring exclusive Funko drops and specialty items from fan-favorite characters. In collaboration with GeekPH, CoolectZone, New Era, Toy Kingdom, Miniso, Co PH, Filbar’s and Pinoy Customs, this event offers a vast array of diverse collectibles, ensuring everyone can find something special for themselves or their loved ones.

CosMeet Activities

Through #SMFanverse, mall shoppers can immerse themselves in a world where their favorite anime and movie characters come to reality. Every weekend, CosMeet hosts an epic gathering of cosplayers, creating a vibrant and interactive experience for fans of all ages.

Mini Challenges

The activation is brimming with exciting mini-challenges designed to test shoppers' knowledge and skills. For every Php 2000 worth of single or accumulated receipts, shoppers can participate in Funko Twist, a claw-machine activity offering the chance to win exclusive Funko Pops. Moreover, collectors can showcase their expertise by naming as many Funko Pops as possible in one minute. The challenge is to rise to the top of the leaderboards and claim exciting prizes. For more details, see official posters from SM North EDSA social media accounts.

Whether you're hunting for vintage toys, coveted action figures, or exclusive memorabilia, this is the ultimate gathering for those who love to collect. Join us and let your collector spirit blaze its trail to glory! Be part of the online conversations by using #CollectorsConYear2AtSMNorth #SMFanverse. See you here, SM Fam!