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by Info @Brand Zone | August 28, 2024



As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines' vulnerability to such conditions.

As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.


The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.


One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint. 


This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.


A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.


This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company's carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.


Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.



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Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

 
 

by Info @Brand Zone | August 28, 2024



In a groundbreaking initiative, SM Prime Holdings Inc. (SM Prime) and the Bureau of Fire Protection (BFP) are searching for the Ten Outstanding Firefighters of the Philippines 2024 to recognize the exceptional bravery and dedication of our firefighters.


For the first time, a private company like SM Prime is shining a spotlight on the exemplary performance of 10 out of nearly 38,000 BFP personnel. These firefighters have gone above and beyond in their duties, risking their lives to protect communities across the country.


The deadline for nominations is August 31, 2024. Nominations can be submitted by BFP’s highest commanding officer of the unit, immediate superior, or local chief executive.


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Nominations for the awards began in July 2024, with the awarding ceremony scheduled for December 2024. The top 10 awardees will receive a plaque of recognition and a cash prize of PHP 250,000 each, while ten finalists will each be awarded PHP 20,000.


SM Prime and the BFP have partnered through a Memorandum of Agreement (MOA) signed on June 27, 2024. As part of this partnership, the two organizations launched the yearly search for the Ten Outstanding Firefighters of the Philippines.



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SM Prime President Jeffrey Lim (second from left), Bureau of Fire Protection (BFP) Director Louie Puracan (second from right), SM Supermalls’ Vice President for Corporate Compliance Group Liza Silerio (left) and BFP Chief Superintendent Renato Capuz (right) at the Memorandum of Agreement (MOA) signing in June 2024.



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SM Prime breaks new ground by recognizing the top 10 performers from the 38,000-strong Bureau of Fire Protection (BFP).

 
 

by Info @Brand Zone | August 15, 2024



In December 2020, Sheeren Sy, a Singaporean architect affiliated with SM Supermalls, initiated the establishment of Book Nook. The idea began when Sy encountered a small, unattended shelf in Australia, where people could share books for free.


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Shereen Sy, inspired by an unmanned book-sharing shelf in Melbourne, Australia, initiates the establishment of the Book Nook in 2020.


Inspired by this concept, she dreamed of bringing a similar initiative to the Philippines. Recognizing the spirit of "bayanihan" – a Filipino value that emphasizes communal unity and cooperation – Sy envisioned creating a space where Filipinos could share not just books but also their talents.


This open library on the third level of SM Aura is a cozy space that allows visitors to browse a growing collection of over 3,000 books, donate and swap books, and foster a love of reading and sharing while promoting community engagement.


Book Nook is more than just a place of learning; it's a dynamic hub that sparks interest and curiosity. Extending far beyond its collection of books, it hosts a variety of events and activities catering to diverse interests.


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Lifestyle journalist and author Stephanie Zubiri (right) collaborates with award-winning visual artist Vico Cham (left) to introduce "Chalky the Chameleon," a series of books promoting diversity and inclusivity.







Nina Daza-Puyat, daughter of late culinary master Nora Daza, holds book readings of her children’s book “Ang Alamat ng Lumpiang Shanghai” and “The Forlorn Rice Cooker”.


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Advertising veteran Merlee Jayme (second from right) launches her book “Ten Talks, Ten Cities” with (L-R): Businessman and former politician Manny Villar, National Bookstore’s Xandra Ramos-Padilla, and Book Nook founder Shereen Sy at the Book Nook in SM Aura.


In another initiative, the space provided a platform for solo mothers to connect through a book launch of "Solo, Yet SOLOved," by Tinette Cortes, a memoir about overcoming domestic violence.


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Author of "Solo, Yet SOLOved" and solo mother Tinette Cortes (middle) with members of the SM SuperMoms Club.









To nurture local talent, Book Nook hosted a workshop led by comic book creator Jamie Bautista, where aspiring artists learned the intricacies of visual storytelling.


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Emerging artists learn the art of visual storytelling from renowned comic book creator Jamie Bautista.


Moreover, in collaboration with Camerahaus, the biggest photography retailer in the Philippines, Book Nook organized a VlogCon to equip content creators with essential knowledge. Over 700 participants joined the event.


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In the photo: Book Nook founder Shereen Sy (second from right) together with Camerahaus CEO William Sia (center) and Vice President Robenson Ong Lo (third from left)


GMA Network donated copies of the illustrated children's book “Si Gren, Ang Kaibigan Kong Alien” to SM Supermalls through Book Nook. “Si Gren, Ang Kaibigan Kong Alien” is a companion book to GMA's TV series “My Guardian Alien,” which is about an alien who takes the form of a deceased woman named Katherine after accidentally crashing to Earth in a pod.



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The cast of GMA's TV series “My Guardian Alien” (L-R): Arnold Reyes, Raphael Landicho, Christian Antolin, and Gabby Eigenmann (back).


The success of the initial location at SM Aura has led to the upcoming August 15 opening of a new branch at The Podium.


Learn more about SM's community programs at https://www.smsupermalls.com/smcares/.


 
 
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