SM Cares' record-breaking International Coastal Clean-Up paves the way for a waste-free future

by Info @Brand Zone | Sep. 24, 2023

More than 23,000 volunteers from various organizations and communities across the country recently attended this year’s International Coastal Clean-Up (ICC), an annual event organized by SM in collaboration with the Department of Environment and Natural Resources (DENR), Local Government Units (LGUs), and the International Coastal Clean-up Organization as part of their commitment to promoting cleaner seas and oceans.

Held annually, the ICC encourages individuals to join the movement for cleaner seas and oceans, inspiring thousands of volunteers from various sectors and communities every year to do their part in ensuring the cleanliness of the shorelines and waterways in the country.

This year’s ICC took place last September 21 simultaneously in 15 different SM Supermalls across the country, garnering a total of 23,320 participants overall and making it SM’s biggest ICC event yet since joining last 2015! Shown below are the SM Supermalls nationwide that were part of the cleanup.

SM City Bataan employees roll up their sleeves for a coastal clean-up of barangays by the Balanga Wetland and Nature Park.

A volunteer from SM City Tuguegarao and SM Center Tuguegarao Downtown clean up Cataggamanan Viejo.

SM City Daet volunteers clean up Bagasbas Beach, leaving it greener and cleaner than ever.

A volunteer from SM City Legazpi helps protect the coast of Legazpi Boulevard.

SM City General Santos volunteers clean up Bauayan River.

SM executives unite with Pasay City officials for a clean-up initiative at SM by the Bay at the SM Mall of Asia Complex, contributing to a trash-free Manila Bay.

SM City Mindpro volunteers clean up RT Lim Boulevard.

SM City Cebu and SM Seaside City Cebu volunteers join forces to clean up Kinalumsan River by South Road Properties (SRP).

SM City Sorsogon volunteers conduct a cleanup by the pier site of Barangay Talisay and Bitan-o.

SM City Olongapo Central and SM City Olongapo Downtown volunteers unite for a cleaner community at Kalaklan Parola.

Volunteers from SM City Puerto Princesa help clean the coastal barangays of Puerto Princesa City Walk Bay.

An SM City Roxas volunteer lends a hand in cleaning up Barangay Culasi, Roxas City in Capiz.

A total of 135,000 kg of waste was collected during the recently concluded event, which will then be disposed of through the proper facilities and channels.

Through the ICC, SM highlights the importance of multi-stakeholder partnerships and showcases the power of working together to leave a positive impact on the environment.

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more about these, visit www.smsupermalls.com/smcares.

Calling All Foodies: SM Supermalls celebrates the best of the regions this September

by Info @Brand Zone | August 31, 2024

Discover the food lover’s ultimate destination at SM Supermalls, where a showcase of the best regional cuisine awaits! 

This September, SM Supermalls transforms into a vibrant food haven with a series of exciting events designed to bring the finest regional flavors to you. From irresistible dining deals to festive decorations and lively entertainment, the SM malls are set to provide exceptional food and fun.

Experience EATS & TREATS, where SM Foodcourt and mall tenants unveil exclusive dining deals and promotions that highlight the best regional flavors. Whether you’re craving local specialties or trending international dishes, enjoy a range of discounts and special offers both in-store and online, making every meal a celebration.

Step into the FOODIE BESTIVAL VILLAGE, an enchanting transformation of SM malls into a festive, gram-worthy wonderland. Adorned with colorful banderitas, twinkling lights, and dazzling lanterns, this vibrant setting invites you to hang with your besties in a truly festive atmosphere.

Indulge in the FAVOREATS FOOD MARKET, where a curated selection of the best regional and homegrown dishes await. This features authentic and trending cuisines from SM tenants and local MSMEs, offering a diverse array of flavors that showcase the rich culinary heritage of various regions.

Enhance your dining experience with BEATS & BITES, a specially curated playlist that complements the festive food exploration at the SM malls. Enjoy a dynamic mix of tunes that elevate the vibrant atmosphere, making every visit an enjoyable sensory experience.

For an extra dose of excitement, select SM malls will also feature BESTIVAL CHEF, highlighting the region’s finest homegrown specialty dishes prepared by mall tenant chefs to showcase this unique culinary experience. Additionally, don’t miss BIG BITES, where oversized foodie displays create perfect photo opportunities, adding a fun and memorable twist to your visit.

Spend a month of fun at SM Supermalls, and celebrate the best of regional flavors from September 1 to 30, 2024!

Are the cravings coming in? For more information and to stay updated, visit www.smsupermalls.com or follow SM Supermalls on Facebook.

Grand celebrations await this Grannies Day with SM Supermalls

by Info @Brand Zone | August 30, 2024

Grannies can definitely still party, and SM Supermalls is making sure Grannies Day is something you and your beloved grandparents will enjoy. Bring your Lolos and Lolas, Inays and Itays, Mamas and Papas to celebrate Grannies Day with SM!

From September 1 to 8, 2024, SM Supermalls around the country will be hosting a variety of fun activities and events for our dear grandparents, and their apos, too!

Looking for something special, local, or handmade to surprise your Grannies with? Visit GRANNY’S BAZAAR at your fave SM malls and support Grannie MSMEs by patronizing their heirloom recipes and produce!

Do you have a groovy Grannie that loves to sing and dance to classic hits? They’ll surely have a blast at SM’s GROOVY GRANNIES event! Dancing Grannies can showcase their best moves at the G! GRANNY! ballroom and disco weekend, while Grannies who can belt and croon will enjoy singing to their favorite songs with GRANNY’S VIBE. Bonus points because apo can duet with them too!

Make Grannies Day a family affair—the bigger the family, the bigger your chance of winning GRANNY’S APO! Grannies who show up with the most grandchildren can win as much as P20,000 SM shopping money, perfect for the Grannies who show their love by giving gifts to their precious grandkids.

Walk, walk, fashion, Grannie! Celebrate your most stylish Grannies by twinning with them! Show off GRANNY TWINNING OOTDs with their grandchildren during Grannies Day weekend for a chance to win special prizes and be featured across SM Supermalls’ platforms. Don’t forget to take a GRANNY SNAPSHOT at the dedicated photo booth!

And of course, we can’t forget to thank God for the gift of our grandparents! A special GRAND THANKSGIVING Mass will be held for Grannies as they celebrate Grannies Day at their nearest SM mall.

Finally, make your Grannies Day experience at SM last forever by posting photos, videos and more on your social media accounts and use the hashtag #HappyGranniesDayAtSM!

Celebrate our Grannies and make each moment with them count at SM Supermalls! For more information and to stay updated, visit www.smsupermalls.com or follow SM Supermalls on Facebook.