SM City General Trias Breaks Ground: A New Shopping Destination Emerges in Cavite

by Info @Brand Zone | June 15, 2024

SM Supermalls President, Steven Tan (6th from the right), and City of General Trias Mayor, Luis “Jonjon” Ferrer IV (7th from the right), lead the groundbreaking of the soon-to-rise SM City General Trias, the 8th SM mall in the Province of Cavite. Joining them are (L-R): Project Development Group Head of GT Capital, Stephen Comia; President of Federal Land, Inc., Thomas Mirasol; Chairman of Profriends, Guillermo Choa; SM Vice President for Operations, Junias Eusebio; SM Vice President for Engineering and Design, Architect Fides Hsu; Rev. Father Teody Andres; City of General Trias Vice Mayor, Jonas Labuguen; Cavite Provincial Board Member, Morit Sison; SM Senior Assistant Vice President for Operations John Jason Terrenal; DEVEX Chairman, Edison Ng and SM Assistant Vice President for Operations Lorenzo Calingansan IV.

Leading the capsule laying during the groundbreaking ceremony of SM City General Trias are  (L to R): DEVEX Chairman Edison Ng; SM Vice President for Operations Junias Eusebio; Rev. Father Teody Andres; SM Vice President for Engineering and Design Arch. Fides Hsu; Cavite Provincial Board Member Morit Sison; City of General Trias Vice Mayor Jonas Labuguen; City of General Trias Mayor Luis “Jonjon” Ferrer IV; SM President Steven Tan; SM Assistant Vice President for Operations Lorenz Calingasan IV and SM Senior Assistant Vice President for Operations South John Jason Terrenal

SM Prime bolsters MSME growth and boom in the Philippines

by Info @Brand Zone | June 15, 2024

Manila, Philippines - SM Supermalls continues its commitment to empower and enrich the growth of local Micro, Small, and Medium Enterprises (MSMEs) by building a thriving ecosystem of entrepreneurship and innovation

“MSMEs are our local partners in generating value across all the communities we operate in,” said Steven Tan, President of SM Supermalls. “With 99.59% of the local economy composed of MSMEs, the persistence and vibrancy of local trade as well as the generation of jobs on the micro, small, and medium scale hinges on their success.”

In line with this, SM Supermalls continues to implement various programs and plan opportunities for MSMEs to grow their customer base through the vast network of SM malls in the country. With 67% of its tenants being MSMEs, these programs empower entrepreneurs by providing them with accessible and affordable prime retail spaces in SM’s high-foot traffic malls, as well as helpful packages to support their growth.

PRESS RELEASE

Marketplace for Success

Various local products sold by SM for MSMEs’ purveyors

“Because SM has been an established brand for over three decades, perhaps people have forgotten that we started out as a small enterprise ourselves,” said Tan. “Our own experience emphasizes the value in supporting our MSMEs and has given us valuable insight we can use to further support this crucial sector in line with the government’s efforts.”

Last May, the Department of Trade and Industry (DTI) introduced the fourth iteration of the national MSME Development Plan geared to reduce operational costs and eliminate barriers for new entrepreneurs. Through the plan’s implementation, the DTI hopes to grow the number of registered MSMEs, improve their contribution to the larger local economy, and support continual job creation.

The “SM for MSMEs” program supports budding entrepreneurs in overcoming three key challenges they usually face–access to a diverse group of customers, the high cost of traditional operational requirements like rent, and competition with established brands for attention and patronage. Serving as a marketplace for entrepreneurs facing difficulties finding the right venue and market, SM aims to be the incubator of the country’s next big brands. 

“SM for MSMEs offer scalable packages to businesses in the communities around SM malls–for as low as 500 pesos per day, small scale businesses can rent a booth in SM’s high-foot traffic venues during regular exhibits and special events. The program currently has 633 purveyors nationwide, providing an affordable and strategic platform for entrepreneurs to sell their products and reach the right market.

Other Programs of SM for MSMEs

StartUp Market Purveyors, Arctic Balm and South Sea Gems, at SM City North Edsa

SM initiated its “StartUp Package” in 2021 to assist MSMEs in opening their first brick-and-mortar stores. The package provides start-up-friendly rental rates within SM malls along with the free usage of kiosks and carts. Marketing assistance is also provided through free exposure in SM online assets and ad spaces within the malls with valuable mentorship from its experts on operations and marketing. SM also offers financial assistance with BDO network bank. This program is currently running across five malls with 30 purveyors as of writing. Earlier this year, 44 StartUp Market purveyors successfully transitioned to SM tenants.

Supporting Farmers in our Rural Communities

The SM Sunday Market currently runs in 23 SM malls

On top of these, SM helps support rural communities through opportunities for fair trade that also preserve its cultural heritage. The SM Sunday Market bazaar has been running since last year across 23 active and participating SM malls. Among its 135 purveyors are graduates of SM Foundation’s Kabalikat sa Kabuhayan program farmers who are local food and produce suppliers.

“Throughout SM’s decades of growth, we are familiar with the work and effort it takes to build a business from the ground up. Thus, with these programs SM aims to be a catalyst for the success of local MSMEs through support and tailored offers that further foster economic vitality and social wellbeing across all communities we operate in,” said Tan. “Because of the success we’ve been met with, not just on our own operations but with the programs and efforts we have initiated, we continue to pay it forward by supporting this crucial, underserved sector in the local economy.”

Celebrate Super Dads Weekend at SM Supermalls

by Info @Brand Zone | June 14, 2024

Father's Day is just around the corner, and this year, SM Supermalls is upping the game with a celebration tailored especially for Super Dads.

At SM’s Super Dads Weekend, everyone is welcome. Whether you’re a dad, a granddad, or just want to have a blast, SM Supermalls has treats lined up to make this Father’s Day extra special and extraordinarily awesome! 

Feast, Shop, and Save with Exclusive Deals

Kick off the celebration with SM Supermalls’ exclusive Super Dads Treats! From June 14 to 23, dads can enjoy amazing dining deals from burgers, pizzas, to fruit shakes – select SM tenants have curated special menus just for the occasion.

Kenny Rogers

Buy 1, get 50% off on second Cheeseburger Combo for P412.5

Yellow Cab

Buy any XXL 18" Original Pizza, and get FREE XXL Thins in any flavor at P999

Kuya J

Buy 1, Take 1 Fruit Shake at P63

You can also dive into exclusive deals and discounts on the latest lifestyle accessories and gadgets. Browse and shop online through SM Deals & SM Malls Online to find the perfect gift that fits your dad's unique style.

Blade

70mai Dash Cam Omni 32GB for P12,199

Cherry Coffee Maker Deluxe with free Granell Coffee Pack at P5,500

Game On: Bond over Epic Playdates

What’s better than a gaming sesh with dad? Super Dads Play features a fantastic gaming setup where dads and kids can team up or compete in their favorite video games. Watch the excitement unfold on the big screen, bringing all the thrills of the virtual world to life. It's a perfect way to bond and share some friendly competition starting June 14 until June 23.

Strut Your Paws: A Fun Walk for Fur Dads

Calling all fur dads! This one’s for you. Bring along your furry companions and join the Super FurDad Pack Walk. Watch as halls come alive on June 15 and 16 with the adorable sight of same-breed dogs walking together. It’s a “paw-some” family event that’s sure to delight both two-legged and four-legged participants.

A Special Tribute to Dad

End your weekend on a high note with a special Blessing and Mass Offering for Dads. Take a moment to reflect, give thanks, and receive blessings that celebrate the incredible journey of fatherhood.

This Father’s Day, SM Supermalls is the place to be. Embrace the spirit of fun, youthfulness, and togetherness with activities designed to make every dad feel like the superhero he is. Mark your calendars, grab your family, and get ready for a weekend full of joy, memories, and, most importantly, love.

Make sure you don’t miss out on the coolest Father’s Day celebration yet. Visit www.smsupermalls.com or follow @SMSupermalls on social media to stay tuned for more updates. 

See you at SM Supermalls for the Super Dads Weekend!