Cyberzone steps into the future with AI-Powered Tech Influencers: Meet the Cyberzone Crew

by Info @Brand Zone | August 10, 2024

Cyberzone, the Philippines' leading tech authority, is at it again, pioneering the use of AI (Artificial Intelligence) to elevate the customer experience and solidify its position as a tech visionary. This exciting development marks the prelude to the Cyberzone Crew, an AI-driven marketing strategy set to transform how Cyberzone interacts with its customers across all channels: physical stores, online platforms, tech and gaming events, and even within SM Supermalls.

Meet Cyberzone Crew

CY, the Number One Cybersumer and Leader of the Group

The energetic leader of the pack, CY embodies the ultimate Cybersumer, living and breathing all things tech. If you’re the tech guru of your group, this is the Cyberzone Crew member you will most relate to.

Tyler, the Technophile for All Seasons

A true tech chameleon, Tyler navigates the ever-changing world of tech trends with infectious enthusiasm. He simply can’t get enough of tech. If you think there’s too much tech out there that you only wish you could explore to the fullest, Tyler is your ultimate Cyberzone Crew persona.

Poppy, Your Girl for All Things Pop Culture

The pop culture maven, Poppy, will keep you in the loop on all things music, movies, and series. With a fangirl's heart and an influencer's reach, she is on fangirl mode 24/7 and is the perfect Cyberzone Crew bestie for all pop culture fans.

Alex, the Next Gen Cybersumer

Balancing student life with Roblox mastery, Alex represents the next generation of Cybersumers, proving tech can be both fun and educational. If you need some tips on how to balance being a student with your fun gaming life, get your tips from Alex.

Gian, the Reigning Champion Among Super Gamers

The ultimate champion of the gaming world, Gian lives by the motto "Sleep. Eat. Game. Repeat." Get ready for some serious gaming wisdom from this Cyberzone Crew member!

No Limits, All Thrills of Tech-Assured Shopping Experience

The members of the Cyberzone Crew won't just be cool faces (well, pixels!) either. Expect to interact with them in various ways such as through live events where you can engage with Cyberzone’s interactive kiosks and create unforgettable memories, while shopping where you can seek their advice or simply enjoy, and through digital guides where they will help you navigate through digital directories, kiosks, and marketing materials.Top Brands. Big Deals. Legit XPs. Get it? Got it! #GotITAtCyberzone 

Watch Cyberzone’s New Hero Video:

https://www.youtube.com/watch?v=C3Bf1h1gGXA 

A shopper asks Cy, the leader of the Cyberzone Crew, her latest recommendations on budget-friendly smartphones for her next tech upgrade

The Cyberzone Crew is set to make your shopping journey seamless and fun every time, so buckle up, tech enthusiasts! The future of retail is here, and it's powered by the electrifying personalities of the AI-powered crew. Get ready for a shopping experience that's not just about #TechAssured transactions, but about connection, entertainment, and pure tech fun.

Level Up with Cyberzone at SM Cybermonth

CTRL+ALT+PLAY all weekends of August! Don’t miss out and make sure to #LevelUpAtSMCybermonth only at Cyberzone.

Always make sure to #CheckCyberzone at an SM Mall near you for the newest and best gadgets. You can also locate competitive tech deals through the SM Malls Online app. Keep informed regarding the latest tech updates and gaming events like the Cybermonth, and more by following SM Cyberzone on Facebook, Instagram, and TikTok, or by visiting its website at www.smcyberzone.com.

#SMWasteFreeFuture aims to promote good practices for better waste segregation

by Info @Brand Zone | August 2, 2024

Manila – August 2, 2024. When it comes to proper segregation of waste, every small action counts. This is what leading integrated property developer SM Prime Holdings, Inc. aims to promote through its #SMWasteFreeFuture program which it launched in June, in celebration of the World Environment Day. 

The program is designed to reduce overall waste generation through effective waste segregation, and enhance waste diversion rate by diverting waste away from landfills through recycling, composting, and other sustainable disposal methods.

Bin it right

Data from the United Nations Environment Programme (UNEP) reveals that two billion tonnes of municipal solid waste is generated each year.  Unmanaged waste results in a blockage in major drainage and water systems and consequently contributes to massive urban flooding especially during the monsoon season in the country.

Effective waste segregation starts with the ability to responsibly separate high-value recyclables from the disposables.  

SM Prime introduced a new segregation scheme with simple and easily remembered labels: Recyclable, Disposable, and Compostable. Shortened as “RDC,” it is a straightforward scheme to understand that all high value recyclable waste goes to one bin to make segregation practical, fast, and easy. 

Recyclables that are considered high value are plastic bottles, aluminum cans, glass jars, cardboard, and paper. When properly segregated, they may be spared from ending in landfills. Single-use plastic water bottles made from PET, or polyethylene terephthalate, are easily recycled and are considered high value. 

With every thoughtful toss, reducing waste and conserving natural resources support a sustainable future.

The power of collective effort

“This is a learning process and it will not be perfect. Being open to new ways of doing things and of putting into action every little step is crucial in advancing waste management solutions. We highly encourage all of you to give us feedback. We are taking a small step towards a long journey,” said Sustainability Champion and SM Engineering Design and Development Corporation President Hans "Chico" T. Sy, Jr. during the launch held at the SM Mall of Asia last June.

Sy further emphasized the power of collective effort and encouraged everyone to turn this initiative into a habit. “Now it’s up to you and every individual here in attendance, to embrace the cause of change. We are given the opportunity to work on the biggest problems of our community when the planet truly needs it. Let’s not waste this opportunity,” he added.  

About #SMWasteFreeFuture

#SMWasteFreeFuture is one of SM Prime’s programs on environmental sustainability to encourage green practices in resource management, environmental impact, and the social well-being of the community for a waste-free world. 

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.  

To learn more about #SMWasteFreeFuture and RDC, visit the site: https://www.smprime.com/sustainability/smwastefreefuture/ 

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Generation Restoration: A young community working towards a #SMWasteFreeFuture. Girl Scouts of the Philippines members sign their commitment for their future.

Full house. The SM Mall of Asia Music Hall was packed during the June 5, World Environment Day, #SMWasteFreeFuture launch.

RDC is as easy as ABC! The use of simple and easily remembered labels: Recyclable, Disposable, and Compostable, is a straightforward scheme to understand which waste goes to which bin to make segregation practical, fast, and easy.

No to E-waste. Electronics also contain a high-value recyclable resource that ends up in the landfill.  Head to your nearest Cyberzone in any SM mall to dispose of old gadgets and electronic waste properly.

SM Prime at 30: A legacy of innovation and shared prosperity

by Info @Brand Zone | July 26, 2024

See what this year’s batch of talented and extraordinary young performers can do, as the On July 23, SM Prime Holdings, Inc. proudly commemorated its 30th anniversary as a publicly listed company at the Philippine Stock Exchange, BGC, marking three decades of service and transformative growth in the Philippine real estate industry. Founded in 1994 by the visionary Henry Sy, SM Prime has remained steadfast in its mission to develop world-class shopping, dining, entertainment, residential, and amusement destinations throughout the country and beyond.

Reflecting on the Journey

From the initial offering of four malls, SM Prime has expanded into a dominant force in Southeast Asia’s property sector. The company now has a multi-sector Philippine portfolio of 22 lifestyle cities that include 91 residential developments, 86 malls, 22 office towers, 10 hotels and 8 convention centers. This robust growth trajectory has been fueled by the trust and support of its investors and the flourishing capital market provided by the Philippine Stock Exchange. Incorporated in January 1994, SM Prime has remained committed to shared prosperity. Raising approximately PHP 5.89 billion (US$221 million) during its IPO, SM Prime is now one of the most active stocks in the Philippine market, alongside its parent company SM Investments Corp., and subsidiaries BDO and Chinabank.

Over the years, SM Prime has faced and overcome significant challenges, including the 1997 Asian financial crisis, the 2008 global financial crisis, and the recent COVID-19 pandemic. Despite these hurdles, the company has remained resilient, continuing to drive system growth.

Celebrating Successes, Together

On its 30th anniversary year, SM Prime is opening three malls: SM City Caloocan, SM City J Mall in Cebu and SM City Laoag in Ilocos Norte. This year also marks the start of the redevelopment and expansion of SM Megamall and ongoing projects at SM Mall of Asia, SM City Cebu, SM City Iloilo, and SM City Bacolod. Additionally, SM Prime will enhance its Leisure Homes in Tagaytay and Batangas, establish new hotels with around 1,700 rooms, and continue developing mixed-use commercial buildings that combine office and retail spaces. 

As a leading property developer in major Philippine cities, SM Prime continues to help Filipino communities thrive. With MSMEs making up 63% of its commercial tenants, SM Prime developments offer significant job and business opportunities through various support programs and job fairs, fostering economic growth for local enterprises and the LGUs.

This commitment to sustainable growth is a testament to the collective efforts of SM Prime’s shareholders, customers, business partners, and employees. The steadfast support of shareholders has been a driving force behind SM Prime’s achievements, while the loyalty and trust of customers have inspired ongoing innovations. The collaborative spirit of business partners has been instrumental in reaching new heights, and the dedication of SM Prime’s employees has been foundational to its continued success. 

Looking Forward to a Sustainable Future 

SM Prime is dedicated to continuously integrating sustainable practices across its operations, from energy-efficient building designs to comprehensive waste management programs. SM Prime’s commitment to sustainability ensures that it maintains its positive impact on the environment and society, paving the way for a greener and more resilient future. 

As SM Prime celebrates this significant milestone, it extends heartfelt gratitude to all forces who have been part of its journey. Looking ahead, the company is poised to further its growth and innovation, continuing its legacy of delivering exceptional value, enriching communities, and contributing to socio-economic development as it aims for a more sustainable and prosperous Philippines.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. For more information, visit www.smprime.com.