SM Prime and BFP seek Ten Outstanding Firefighters of the Philippines 2024

by Info @Brand Zone | August 28, 2024

In a groundbreaking initiative, SM Prime Holdings Inc. (SM Prime) and the Bureau of Fire Protection (BFP) are searching for the Ten Outstanding Firefighters of the Philippines 2024 to recognize the exceptional bravery and dedication of our firefighters.

For the first time, a private company like SM Prime is shining a spotlight on the exemplary performance of 10 out of nearly 38,000 BFP personnel. These firefighters have gone above and beyond in their duties, risking their lives to protect communities across the country.

The deadline for nominations is August 31, 2024. Nominations can be submitted by BFP’s highest commanding officer of the unit, immediate superior, or local chief executive.

Nominations for the awards began in July 2024, with the awarding ceremony scheduled for December 2024. The top 10 awardees will receive a plaque of recognition and a cash prize of PHP 250,000 each, while ten finalists will each be awarded PHP 20,000.

SM Prime and the BFP have partnered through a Memorandum of Agreement (MOA) signed on June 27, 2024. As part of this partnership, the two organizations launched the yearly search for the Ten Outstanding Firefighters of the Philippines.

SM Prime President Jeffrey Lim (second from left), Bureau of Fire Protection (BFP) Director Louie Puracan (second from right), SM Supermalls’ Vice President for Corporate Compliance Group Liza Silerio (left) and BFP Chief Superintendent Renato Capuz (right) at the Memorandum of Agreement (MOA) signing in June 2024.

SM Prime breaks new ground by recognizing the top 10 performers from the 38,000-strong Bureau of Fire Protection (BFP).

Cyberzone steps into the future with AI-Powered Tech Influencers: Meet the Cyberzone Crew

by Info @Brand Zone | August 10, 2024

Cyberzone, the Philippines' leading tech authority, is at it again, pioneering the use of AI (Artificial Intelligence) to elevate the customer experience and solidify its position as a tech visionary. This exciting development marks the prelude to the Cyberzone Crew, an AI-driven marketing strategy set to transform how Cyberzone interacts with its customers across all channels: physical stores, online platforms, tech and gaming events, and even within SM Supermalls.

Meet Cyberzone Crew

CY, the Number One Cybersumer and Leader of the Group

The energetic leader of the pack, CY embodies the ultimate Cybersumer, living and breathing all things tech. If you’re the tech guru of your group, this is the Cyberzone Crew member you will most relate to.

Tyler, the Technophile for All Seasons

A true tech chameleon, Tyler navigates the ever-changing world of tech trends with infectious enthusiasm. He simply can’t get enough of tech. If you think there’s too much tech out there that you only wish you could explore to the fullest, Tyler is your ultimate Cyberzone Crew persona.

Poppy, Your Girl for All Things Pop Culture

The pop culture maven, Poppy, will keep you in the loop on all things music, movies, and series. With a fangirl's heart and an influencer's reach, she is on fangirl mode 24/7 and is the perfect Cyberzone Crew bestie for all pop culture fans.

Alex, the Next Gen Cybersumer

Balancing student life with Roblox mastery, Alex represents the next generation of Cybersumers, proving tech can be both fun and educational. If you need some tips on how to balance being a student with your fun gaming life, get your tips from Alex.

Gian, the Reigning Champion Among Super Gamers

The ultimate champion of the gaming world, Gian lives by the motto "Sleep. Eat. Game. Repeat." Get ready for some serious gaming wisdom from this Cyberzone Crew member!

No Limits, All Thrills of Tech-Assured Shopping Experience

The members of the Cyberzone Crew won't just be cool faces (well, pixels!) either. Expect to interact with them in various ways such as through live events where you can engage with Cyberzone’s interactive kiosks and create unforgettable memories, while shopping where you can seek their advice or simply enjoy, and through digital guides where they will help you navigate through digital directories, kiosks, and marketing materials.Top Brands. Big Deals. Legit XPs. Get it? Got it! #GotITAtCyberzone 

Watch Cyberzone’s New Hero Video:

https://www.youtube.com/watch?v=C3Bf1h1gGXA 

A shopper asks Cy, the leader of the Cyberzone Crew, her latest recommendations on budget-friendly smartphones for her next tech upgrade

The Cyberzone Crew is set to make your shopping journey seamless and fun every time, so buckle up, tech enthusiasts! The future of retail is here, and it's powered by the electrifying personalities of the AI-powered crew. Get ready for a shopping experience that's not just about #TechAssured transactions, but about connection, entertainment, and pure tech fun.

Level Up with Cyberzone at SM Cybermonth

CTRL+ALT+PLAY all weekends of August! Don’t miss out and make sure to #LevelUpAtSMCybermonth only at Cyberzone.

Always make sure to #CheckCyberzone at an SM Mall near you for the newest and best gadgets. You can also locate competitive tech deals through the SM Malls Online app. Keep informed regarding the latest tech updates and gaming events like the Cybermonth, and more by following SM Cyberzone on Facebook, Instagram, and TikTok, or by visiting its website at www.smcyberzone.com.

#SMWasteFreeFuture aims to promote good practices for better waste segregation

by Info @Brand Zone | August 2, 2024

Manila – August 2, 2024. When it comes to proper segregation of waste, every small action counts. This is what leading integrated property developer SM Prime Holdings, Inc. aims to promote through its #SMWasteFreeFuture program which it launched in June, in celebration of the World Environment Day. 

The program is designed to reduce overall waste generation through effective waste segregation, and enhance waste diversion rate by diverting waste away from landfills through recycling, composting, and other sustainable disposal methods.

Bin it right

Data from the United Nations Environment Programme (UNEP) reveals that two billion tonnes of municipal solid waste is generated each year.  Unmanaged waste results in a blockage in major drainage and water systems and consequently contributes to massive urban flooding especially during the monsoon season in the country.

Effective waste segregation starts with the ability to responsibly separate high-value recyclables from the disposables.  

SM Prime introduced a new segregation scheme with simple and easily remembered labels: Recyclable, Disposable, and Compostable. Shortened as “RDC,” it is a straightforward scheme to understand that all high value recyclable waste goes to one bin to make segregation practical, fast, and easy. 

Recyclables that are considered high value are plastic bottles, aluminum cans, glass jars, cardboard, and paper. When properly segregated, they may be spared from ending in landfills. Single-use plastic water bottles made from PET, or polyethylene terephthalate, are easily recycled and are considered high value. 

With every thoughtful toss, reducing waste and conserving natural resources support a sustainable future.

The power of collective effort

“This is a learning process and it will not be perfect. Being open to new ways of doing things and of putting into action every little step is crucial in advancing waste management solutions. We highly encourage all of you to give us feedback. We are taking a small step towards a long journey,” said Sustainability Champion and SM Engineering Design and Development Corporation President Hans "Chico" T. Sy, Jr. during the launch held at the SM Mall of Asia last June.

Sy further emphasized the power of collective effort and encouraged everyone to turn this initiative into a habit. “Now it’s up to you and every individual here in attendance, to embrace the cause of change. We are given the opportunity to work on the biggest problems of our community when the planet truly needs it. Let’s not waste this opportunity,” he added.  

About #SMWasteFreeFuture

#SMWasteFreeFuture is one of SM Prime’s programs on environmental sustainability to encourage green practices in resource management, environmental impact, and the social well-being of the community for a waste-free world. 

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.  

To learn more about #SMWasteFreeFuture and RDC, visit the site: https://www.smprime.com/sustainability/smwastefreefuture/ 

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Generation Restoration: A young community working towards a #SMWasteFreeFuture. Girl Scouts of the Philippines members sign their commitment for their future.

Full house. The SM Mall of Asia Music Hall was packed during the June 5, World Environment Day, #SMWasteFreeFuture launch.

RDC is as easy as ABC! The use of simple and easily remembered labels: Recyclable, Disposable, and Compostable, is a straightforward scheme to understand which waste goes to which bin to make segregation practical, fast, and easy.

No to E-waste. Electronics also contain a high-value recyclable resource that ends up in the landfill.  Head to your nearest Cyberzone in any SM mall to dispose of old gadgets and electronic waste properly.