#SMWasteFreeFuture aims to promote good practices for better waste segregation

by Info @Brand Zone | August 2, 2024

Manila – August 2, 2024. When it comes to proper segregation of waste, every small action counts. This is what leading integrated property developer SM Prime Holdings, Inc. aims to promote through its #SMWasteFreeFuture program which it launched in June, in celebration of the World Environment Day. 

The program is designed to reduce overall waste generation through effective waste segregation, and enhance waste diversion rate by diverting waste away from landfills through recycling, composting, and other sustainable disposal methods.

Bin it right

Data from the United Nations Environment Programme (UNEP) reveals that two billion tonnes of municipal solid waste is generated each year.  Unmanaged waste results in a blockage in major drainage and water systems and consequently contributes to massive urban flooding especially during the monsoon season in the country.

Effective waste segregation starts with the ability to responsibly separate high-value recyclables from the disposables.  

SM Prime introduced a new segregation scheme with simple and easily remembered labels: Recyclable, Disposable, and Compostable. Shortened as “RDC,” it is a straightforward scheme to understand that all high value recyclable waste goes to one bin to make segregation practical, fast, and easy. 

Recyclables that are considered high value are plastic bottles, aluminum cans, glass jars, cardboard, and paper. When properly segregated, they may be spared from ending in landfills. Single-use plastic water bottles made from PET, or polyethylene terephthalate, are easily recycled and are considered high value. 

With every thoughtful toss, reducing waste and conserving natural resources support a sustainable future.

The power of collective effort

“This is a learning process and it will not be perfect. Being open to new ways of doing things and of putting into action every little step is crucial in advancing waste management solutions. We highly encourage all of you to give us feedback. We are taking a small step towards a long journey,” said Sustainability Champion and SM Engineering Design and Development Corporation President Hans "Chico" T. Sy, Jr. during the launch held at the SM Mall of Asia last June.

Sy further emphasized the power of collective effort and encouraged everyone to turn this initiative into a habit. “Now it’s up to you and every individual here in attendance, to embrace the cause of change. We are given the opportunity to work on the biggest problems of our community when the planet truly needs it. Let’s not waste this opportunity,” he added.  

About #SMWasteFreeFuture

#SMWasteFreeFuture is one of SM Prime’s programs on environmental sustainability to encourage green practices in resource management, environmental impact, and the social well-being of the community for a waste-free world. 

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.  

To learn more about #SMWasteFreeFuture and RDC, visit the site: https://www.smprime.com/sustainability/smwastefreefuture/ 

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Generation Restoration: A young community working towards a #SMWasteFreeFuture. Girl Scouts of the Philippines members sign their commitment for their future.

Full house. The SM Mall of Asia Music Hall was packed during the June 5, World Environment Day, #SMWasteFreeFuture launch.

RDC is as easy as ABC! The use of simple and easily remembered labels: Recyclable, Disposable, and Compostable, is a straightforward scheme to understand which waste goes to which bin to make segregation practical, fast, and easy.

No to E-waste. Electronics also contain a high-value recyclable resource that ends up in the landfill.  Head to your nearest Cyberzone in any SM mall to dispose of old gadgets and electronic waste properly.

SM Prime at 30: A legacy of innovation and shared prosperity

by Info @Brand Zone | July 26, 2024

See what this year’s batch of talented and extraordinary young performers can do, as the On July 23, SM Prime Holdings, Inc. proudly commemorated its 30th anniversary as a publicly listed company at the Philippine Stock Exchange, BGC, marking three decades of service and transformative growth in the Philippine real estate industry. Founded in 1994 by the visionary Henry Sy, SM Prime has remained steadfast in its mission to develop world-class shopping, dining, entertainment, residential, and amusement destinations throughout the country and beyond.

Reflecting on the Journey

From the initial offering of four malls, SM Prime has expanded into a dominant force in Southeast Asia’s property sector. The company now has a multi-sector Philippine portfolio of 22 lifestyle cities that include 91 residential developments, 86 malls, 22 office towers, 10 hotels and 8 convention centers. This robust growth trajectory has been fueled by the trust and support of its investors and the flourishing capital market provided by the Philippine Stock Exchange. Incorporated in January 1994, SM Prime has remained committed to shared prosperity. Raising approximately PHP 5.89 billion (US$221 million) during its IPO, SM Prime is now one of the most active stocks in the Philippine market, alongside its parent company SM Investments Corp., and subsidiaries BDO and Chinabank.

Over the years, SM Prime has faced and overcome significant challenges, including the 1997 Asian financial crisis, the 2008 global financial crisis, and the recent COVID-19 pandemic. Despite these hurdles, the company has remained resilient, continuing to drive system growth.

Celebrating Successes, Together

On its 30th anniversary year, SM Prime is opening three malls: SM City Caloocan, SM City J Mall in Cebu and SM City Laoag in Ilocos Norte. This year also marks the start of the redevelopment and expansion of SM Megamall and ongoing projects at SM Mall of Asia, SM City Cebu, SM City Iloilo, and SM City Bacolod. Additionally, SM Prime will enhance its Leisure Homes in Tagaytay and Batangas, establish new hotels with around 1,700 rooms, and continue developing mixed-use commercial buildings that combine office and retail spaces. 

As a leading property developer in major Philippine cities, SM Prime continues to help Filipino communities thrive. With MSMEs making up 63% of its commercial tenants, SM Prime developments offer significant job and business opportunities through various support programs and job fairs, fostering economic growth for local enterprises and the LGUs.

This commitment to sustainable growth is a testament to the collective efforts of SM Prime’s shareholders, customers, business partners, and employees. The steadfast support of shareholders has been a driving force behind SM Prime’s achievements, while the loyalty and trust of customers have inspired ongoing innovations. The collaborative spirit of business partners has been instrumental in reaching new heights, and the dedication of SM Prime’s employees has been foundational to its continued success. 

Looking Forward to a Sustainable Future 

SM Prime is dedicated to continuously integrating sustainable practices across its operations, from energy-efficient building designs to comprehensive waste management programs. SM Prime’s commitment to sustainability ensures that it maintains its positive impact on the environment and society, paving the way for a greener and more resilient future. 

As SM Prime celebrates this significant milestone, it extends heartfelt gratitude to all forces who have been part of its journey. Looking ahead, the company is poised to further its growth and innovation, continuing its legacy of delivering exceptional value, enriching communities, and contributing to socio-economic development as it aims for a more sustainable and prosperous Philippines.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. For more information, visit www.smprime.com.

SM’s Little Stars spotlights talented young performers

by Info @Brand Zone | July 23, 2024

See what this year’s batch of talented and extraordinary young performers can do, as the SM Little Stars 2024 competition moves on to the Regional Finals!

Kids between the ages of 4 to 7 years old auditioned in SM Little Stars’ preliminary screenings held over 6 weekends from June 8 to July 14, 2024. 71 SM malls across the country participated in hosting the audition process, and kids from all over the Philippines displayed a variety of talents and skills, hoping to qualify for the title of SM’s newest Little Star.

More than just a talent competition, SM Little Stars has become a beloved 15-year tradition, encouraging aspiring young talents by providing a platform for them to showcase their skills and pursue their dreams.

Now that the preliminary screenings have come to a close, the competition gets even fiercer as we enter the Regional Finals! Regionals will be held at SM City North Edsa, SM City Marikina,

SM City San Lazaro, SM Southmall, SM City Rosales, SM City Cabanatuan, SM City Clark, SM City Marilao, SM City Dasmarinas, SM City Santa Rosa, SM City Sto. Tomas, SM City Sorsogon, SM Seaside City Cebu, and SM City Davao.

Only 28 talented Little Stars will be selected from this pool of contestants to continue on to the final round. Get ready to witness the birth of a brand-new Little Star at the Grand Finals, which is set to be held on September 7 at the SM Mall of Asia!

Incredible prizes in store for the grand winners, from cash prizes and gift certificates to a brand-new Suzuki Dzire GL MT, a 100% discount on tuition and miscellaneous fees at National University (NU), a talent management contract from Sparkle GMA Artist Center, and so much more!

This year’s SM Little Stars is bound to be the most exciting year yet! For more information and to stay updated, visit www.smsupermalls.com or follow SM Supermalls on Facebook. Watch out for the Grand Finals and witness outstanding young Filipino talent with SM Little Stars!