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by Info @Brand Zone | August 28, 2024



As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines' vulnerability to such conditions.

As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.


The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.


One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint. 


This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.


A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.


This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company's carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.


Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.



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Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

 
 

by Info @Brand Zone | August 28, 2024



In a groundbreaking initiative, SM Prime Holdings Inc. (SM Prime) and the Bureau of Fire Protection (BFP) are searching for the Ten Outstanding Firefighters of the Philippines 2024 to recognize the exceptional bravery and dedication of our firefighters.


For the first time, a private company like SM Prime is shining a spotlight on the exemplary performance of 10 out of nearly 38,000 BFP personnel. These firefighters have gone above and beyond in their duties, risking their lives to protect communities across the country.


The deadline for nominations is August 31, 2024. Nominations can be submitted by BFP’s highest commanding officer of the unit, immediate superior, or local chief executive.


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Nominations for the awards began in July 2024, with the awarding ceremony scheduled for December 2024. The top 10 awardees will receive a plaque of recognition and a cash prize of PHP 250,000 each, while ten finalists will each be awarded PHP 20,000.


SM Prime and the BFP have partnered through a Memorandum of Agreement (MOA) signed on June 27, 2024. As part of this partnership, the two organizations launched the yearly search for the Ten Outstanding Firefighters of the Philippines.



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SM Prime President Jeffrey Lim (second from left), Bureau of Fire Protection (BFP) Director Louie Puracan (second from right), SM Supermalls’ Vice President for Corporate Compliance Group Liza Silerio (left) and BFP Chief Superintendent Renato Capuz (right) at the Memorandum of Agreement (MOA) signing in June 2024.



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SM Prime breaks new ground by recognizing the top 10 performers from the 38,000-strong Bureau of Fire Protection (BFP).

 
 

by Info @Brand Zone | August 10, 2024



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Cyberzone, the Philippines' leading tech authority, is at it again, pioneering the use of AI (Artificial Intelligence) to elevate the customer experience and solidify its position as a tech visionary. This exciting development marks the prelude to the Cyberzone Crew, an AI-driven marketing strategy set to transform how Cyberzone interacts with its customers across all channels: physical stores, online platforms, tech and gaming events, and even within SM Supermalls.



Meet Cyberzone Crew



CY, the Number One Cybersumer and Leader of the Group


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The energetic leader of the pack, CY embodies the ultimate Cybersumer, living and breathing all things tech. If you’re the tech guru of your group, this is the Cyberzone Crew member you will most relate to.



Tyler, the Technophile for All Seasons


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A true tech chameleon, Tyler navigates the ever-changing world of tech trends with infectious enthusiasm. He simply can’t get enough of tech. If you think there’s too much tech out there that you only wish you could explore to the fullest, Tyler is your ultimate Cyberzone Crew persona.



Poppy, Your Girl for All Things Pop Culture


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The pop culture maven, Poppy, will keep you in the loop on all things music, movies, and series. With a fangirl's heart and an influencer's reach, she is on fangirl mode 24/7 and is the perfect Cyberzone Crew bestie for all pop culture fans.



Alex, the Next Gen Cybersumer


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Balancing student life with Roblox mastery, Alex represents the next generation of Cybersumers, proving tech can be both fun and educational. If you need some tips on how to balance being a student with your fun gaming life, get your tips from Alex.



Gian, the Reigning Champion Among Super Gamers


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The ultimate champion of the gaming world, Gian lives by the motto "Sleep. Eat. Game. Repeat." Get ready for some serious gaming wisdom from this Cyberzone Crew member!


No Limits, All Thrills of Tech-Assured Shopping Experience


The members of the Cyberzone Crew won't just be cool faces (well, pixels!) either. Expect to interact with them in various ways such as through live events where you can engage with Cyberzone’s interactive kiosks and create unforgettable memories, while shopping where you can seek their advice or simply enjoy, and through digital guides where they will help you navigate through digital directories, kiosks, and marketing materials.Top Brands. Big Deals. Legit XPs. Get it? Got it! #GotITAtCyberzone 


Watch Cyberzone’s New Hero Video:


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A shopper asks Cy, the leader of the Cyberzone Crew, her latest recommendations on budget-friendly smartphones for her next tech upgrade


The Cyberzone Crew is set to make your shopping journey seamless and fun every time, so buckle up, tech enthusiasts! The future of retail is here, and it's powered by the electrifying personalities of the AI-powered crew. Get ready for a shopping experience that's not just about #TechAssured transactions, but about connection, entertainment, and pure tech fun.


Level Up with Cyberzone at SM Cybermonth

CTRL+ALT+PLAY all weekends of August! Don’t miss out and make sure to #LevelUpAtSMCybermonth only at Cyberzone.


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Always make sure to #CheckCyberzone at an SM Mall near you for the newest and best gadgets. You can also locate competitive tech deals through the SM Malls Online app. Keep informed regarding the latest tech updates and gaming events like the Cybermonth, and more by following SM Cyberzone on Facebook, Instagram, and TikTok, or by visiting its website at www.smcyberzone.com.


 
 
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