SM kicks off breast cancer awareness month with Beautiful Girl

by Info @Brand Zone | Oct. 10, 2024

In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre. The event showcased powerful stories of breast cancer survival and advocacy through dance. It took place on September 29 at the SMX Aura Convention Center in Taguig City.

Over 500 breast cancer warriors, families, and friends were in attendance to show support to the brave and resilient  Beautiful Girls.

"Beautiful Girl: Echoes of Strength" is an expressive ballet by the Philippine Ballet Theater that explores the journey of breast cancer patients from a deeply artistic and compassionate perspective, emphasizing that every woman, regardless of her battle, is a "Beautiful Girl" deserving of admiration and support.

“We held this event to shed the spotlight on the stories of those who survived breast cancer and those who are fighting it, as a way to express our solidarity with them, and to inspire others to adopt a more proactive approach to breast cancer, not only for themselves but also for their loved ones,” said SM Cares Program Director for Women, Atty. Pearl Joan Jayagan Turley.

The ballet show also served as an avenue for SM CARES to raise 800 thousand pesos

for the benefit of Philippine Foundation for Breast Care, Inc. (KASUSO). Partner

organizations: Bingo Plus Foundation, Global Peace Foundation Philippines, Club Balai

Isabel Hotel, Philippine Ballet Theatre, Bosom Buddies and Pink Parlour generously

contributed to the success of thel event and donation.

Programs like the "Beautiful Girl: Echoes of Strength and Hope" are some of the ways in which  SM Cares promotes good health and well-being for women as part of its Program on Women and Breastfeeding Mothers.

SM Supermalls kicks off 100 Days of Christmas as a Santa to their Community

by Info @Brand Zone | September 16, 2024

SM Supermalls is ringing in the holiday spirit with its 100 Days of Joy countdown, spreading cheer and generosity all over the Philippines. Every day from September 16 to December 25, SM will be giving back to the shoppers and communities that have made the malls a joyful place all year round.

With 86 malls nationwide, SM is proud to serve as community hubs and the setting of countless memories, cultural celebrations, and everyday delights. Every day until Christmas, SM will be sharing a video showcasing how each mall has found new ways to make the merriest season of all shine even brighter for  their local communities. 

Bringing Joy to Communities

To kick off 100 Days of Joy, SM Mall of Asia treated over 100 students from the Philippine National School for the Deaf to an extraordinary early Christmas experience. With the help of the SM Store, Pizza Hut, Taco Bell, and Dairy Queen, these students were treated to an early Christmas treat like no other! 

To find out what surprises were in store, watch the video here:

https://www.facebook.com/plugins/video.php?height=314&href=https%3A%2F%2Fwww.facebook.com%2Fsmsupermalls%2Fvideos%2F1218626395929846%2F&show_text=false&width=560&t=0

Bears of Joy 2024: Huggable Gifts for Children in Need

SM will also continue its beloved Bears of Joy initiative; but this time, with a more cuddly, fluffy look! For every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas. This year, SM is introducing Hug-A-Mood, a collection of huggable expressions that reflect the wide range of emotions children experience.

Be a Santa This Christmas

Starting September 16, SM will spread joy nationwide through a series of heartwarming surprises and festive activities. Shoppers can expect to be greeted by enchanting light projections across its malls, each displaying a cheerful “100 Days to Christmas” greeting alongside vibrant decorations. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.

SM City Davao

SM City Cabanatuan

SM City Santa Rosa

SM City Iloilo

SM Megamall

For Filipinos, Christmas is more than just a holiday—it’s a time of bonding, celebration, and community, often centered on spending time with loved ones in the malls. Through these festive sights and sounds, SM Supermalls ensures that the Christmas spirit is felt far and wide, bringing joy to every corner and making the malls a vibrant hub for holiday memories.

As we countdown to Christmas, SM calls  on everyone to embrace their communities and spread the joy of the season. Whether through the Bears of Joy initiative, nominating communities for special recognition, or simply enjoying the holiday atmosphere at SM malls, there are countless ways to share the Christmas spirit.

Let’s make this Christmas season the most meaningful one yet by embracing the communities that make our families and lives so much bigger.

Let the countdown begin!

Embracing net zero: The Philippines' urgent call to climate action

by Info @Brand Zone | August 28, 2024

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines' vulnerability to such conditions.

As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint. 

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.

A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company's carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.

Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.