Inclusion, accessibility take center stage as Book Nook and Best Buddies Philippines hold book launch celebrating Down Syndrome

by Info @Brand Zone | Oct. 28, 2024

Photo: Jacey, Gelli, and Joey sharing a moment before the inclusive celebration. As part of its goal of creating inclusive spaces for SM mallgoers regardless of their ability or  disability, Book Nook and Best Buddies Philippines (BBP), hosted a book  launch for a groundbreaking fiction series that celebrates Down Syndrome in all its beauty, held  last Oct. 6 at the Book Nook SM Aura branch in Bonifacio Global City, Taguig City.

Photo: Michelle Aventajado, Richard Caluyo, Arianne Reyes, as  Katrina Gutierrez turns over copies of One Extra Sparkle: Ellie and the Marriage List to the SM BOOK NOOK. One Extra Sparkle is the first early fiction series featuring a child protagonist who has Down Syndrome. The series' first book, "Ellie and the Marriage List," stars Ellie, a neurodivergent 10- year-old "whose extra sparkle never fails to shine bright," embarking on a summer adventure full  of friendship and self-discovery.

"The incredible launch of One Extra Sparkle: Ellie and the Marriage List truly dazzled! Hosting this wonderful event during Down Syndrome Awareness Month made it even more special, amplifying its heartfelt message of love, inclusion, and the extra sparkle every child with Down syndrome brings to the world,” said Katrina Gutierrez, editor from Lantana.

Photo: Miss Possibilities and The Crafter’s Marketplace prepared fun reading nook activities related to Ellie and her adventures. From making book marks to creating their own personalized “book” tote, and coloring pages related to the story encouraged and empowered everyone to make reading an activity of choice.

Through the event, SM Cares fostered meaningful engagement for the attendees through reading  sessions, art activities, and opportunities for socialization, empowering them by creating activities  that cater to their abilities, interests, and needs, in an event space that is welcoming and inclusive.

Among the highlights of the event was the storytelling session for "Ellie and the Marriage List" led by the  book's author Tricia Seabolt and illustrator Lucy Rogers, bringing Ellie's adventures to life.

BBP Ambassadors also shared personal stories about their experiences regarding their friendships with  other persons with Down Syndrome, and hosted a Q&A session for the attendees about these  experiences.

The event was held in partnership with BBP, which is known for fostering inclusion and opportunities for individuals with intellectual and developmental disabilities, an advocacy that mirrors SM Cares' efforts to create an environment that cares for PWDs and understands their  needs in all its malls as part of its promise of being a "Mall for All." 

Best Buddies Philippines creates family friendsly opportunities for the community to come together in SM Malls that are inclusive and safe.

The book launch is in line with Book Nook's efforts to create enriching and supportive experiences  for all participants through active collaboration with like-minded organizations; and is all part of  a broader commitment to accessibility and community-building for the PWD sector, with more  inclusive events eyed in the future.

Happy Readers in celebration of Down Syndrome Awareness Month celebrate with their personalized “book bags,” book marks, and journals.

Launched by SM Supermalls as community library and learning hub, Book Nook invites everyone  to discover the joy of reading. This welcoming space is designed to foster a love of literature,  promote community engagement, and provide a valuable resource for all ages. 

Visitors can borrow books, attend literary events, and connect with other book enthusiasts. Book  Nook is committed to inclusivity, ensuring that everyone feels welcome. Visit a branch at SM Aura  or The Podium to explore this vibrant literary community. 

ABOUT BEST BUDDIES PHILIPPINES: Best Buddies Philippines is a non-profit organization dedicated to uplifting the lives of individuals with intellectual and developmental diversities in the Philippines. Established in 2020, Best Buddies Philippines is accredited by Best Buddies International and continues to create opportunities for one-to-one friendships, integrated employment, leadership development and inclusive living.  In many cases, as a result of their involvement with Best Buddies, people with intellectual and developmental diversities secure rewarding jobs, live on their own, become inspirational leaders, and make lifelong friendships.

For more information please visit the website www.bestbuddiesph.org, Facebook Page, Instagram, Youtube,and Linkedin

SM Prime celebrates Día del Galeón with the turnover of Museo del Galeón space at SM Mall of Asia

by Info @Brand Zone | Oct. 13, 2024

SM Prime Holdings, Inc. (SM Prime) celebrated a significant milestone during this year’s Día del Galeón as it officially turned over the Museo del Galeón space, located at SM Mall of Asia. The event, held at the China Blue Restaurant in Conrad Manila, brought together prominent figures from the SM Group and dignitaries from the Philippines, Spain, and Mexico.

(L-R, standing): SM Supermalls President Steven Tan, Embassy of Spain in the Philippines First Secretary for Cultural, Scientific, and Administrative Affairs Alvaro García Moreno, Museo del Galeón Trustee Dr. Jaime Laya, SM Prime President Jeffrey Lim, and Museo del Galeón Corporate Secretary Atty. Rommel Ramos. (L-R, seated): Museo del Galeón Trustee Gloria Angara, Spanish Ambassador to the Philippines His Excellency (H.E.) Miguel Utray Delgado, SM Prime Executive Chairman of the Executive Committee Hans Sy, Museo del Galeón Chairman Ambassador Carlos Salinas, Mexican Ambassador to the Philippines H.E. Daniel Hernández Joseph, and Museo del Galeón Trustee Dr. Lydia Echauz.

Día del Galeón, an annual event recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO), commemorates the arrival of the first transpacific galleon, San Pablo, in Acapulco, Mexico, from Manila in 1565. This historic voyage launched the Manila-Acapulco Galleon Trade, establishing profound cultural and commercial ties between the Philippines and Mexico, which have endured through the centuries.

The highlight of the event was the formal turnover of the SM Prime space to the Museo del Galeón Foundation, received by Museo del Galeón Chairman, Ambassador Carlos Salinas. During the event, Dr. Jaime Laya donated a reproduction of the acclaimed “Carta Hydrographica y Chorographica de las Islas Filipinas,” also known as the Velarde Map. It was followed by the investiture of the inaugural members of the Advisory Council: Spanish Ambassador to the Philippines, His Excellency (H.E.) Miguel Utray Delgado, and Mexican Ambassador to the Philippines, H.E. Daniel Hernández Joseph. They herald the beginning of an exciting new chapter for the museum.

“The commitment of Mexico to this project is unwavering. We see the Museo del Galeón as a symbol of the enduring relationship between our nations — a relationship that extends beyond commerce, embodying the profound intercultural exchanges that have shaped the perceptions of time, space, and the worldview of peoples across Asia and the Americas,” said H.E. Daniel Hernández Joseph, Mexican Ambassador to the Philippines.

(L-R): SM Prime President Jeffrey Lim, Museo del Galeón Chairman Ambassador Carlos Salinas, and SM Supermalls President Steven Tan commemorate a key event in this year’s Día del Galeón with the official turnover of the Museo del Galeón at SM Mall of Asia.

“The turnover of the Museo del Galeón is a reflection of our deep commitment to preserving and celebrating our rich heritage,” said Hans Sy, Chairman of the Executive Committee of SM Prime. “Through this museum, we provide a space where future generations can learn about the vital cultural exchanges that have shaped our nation.”

SM Prime Executive Chairman of the Executive Committee Hans Sy and Museo del Galeón Chairman Ambassador Carlos Salinas

(L-R): SM Prime President Jeffrey Lim, Museo del Galeón Trustees Gloria Angara and Dr. Lydia Echauz, and SM Supermalls President Steven Tan

The Museo del Galeón will house a life-sized representation of Manila Galleon, offering visitors an immersive and educational experience that highlights the role of the Filipino people before, during, and after the galleon trade. Discover the exchange of goods, ideas, and culture between the East and West that put Manila at the center during the dawn of globalization.

Representatives from the SM Group and Museo del Galeón, alongside the Embassies of Spain and Mexico in the Philippines, discuss Dr. Jaime Laya’s donation of a reproduction of the Velarde Map.

(L-R): Museo del Galeón Trustee Gloria Angara, Mexican Ambassador to the Philippines His Excellency (H.E.) Daniel Hernández Joseph, Museo del Galeón Chairman Ambassador Carlos Salinas, Spanish Ambassador to the Philippines H.E. Miguel Utray Delgado, and Museo del Galeón Trustees Dr. Jaime Laya and Dr. Lydia Echauz during the awarding of certificates to the Advisory Council.

The turnover of the Museo del Galeón space ensures that the Filipino story is told, and discoveries, revelations, and ideas will be sparked by our rich and complex maritime history. “This is not just about preserving history. This will be a place where the past and the present meet, with exhibits and interactive experiences that will tell the stories of the historical exchanges that, for the first time in history, united three continents: Asia, America, and Europe,” Spanish Ambassador to the Philippines H.E. Miguel Utray Delgado said. 

This occasion signals the beginning of the one-year countdown to the museum's grand opening, which will take place on Día del Galeón in 2025.

Celebrating Super Citizens during Elderly Filipino Week 2024 at SM

by Info @Brand Zone | Oct. 12, 2024

As part of its Elderly Filipino Week 2024 celebrations, SM Cares, together with the National Commission of Senior Citizens (NCSC) and the SM Super Grannies Club, hosted a series of fun, engaging, and meaningful activities to honor the senior citizen community, held last Oct. 1, 2024, at the Mall of Asia Music Hall in Pasay City.

During the morning activity, the attendees were treated to numerous interactive sessions, wellness programs, and exciting surprises tailored specifically for senior citizens, aimed at celebrating their invaluable contributions, fostering a sense of inclusion, and providing opportunities for them to enjoy and connect with others.

Among the highlights of the morning event were a mass at the Shrine of Jesus the Way, the Truth, and the Life; the Walk for Life parade; and a Zumba session; Filipino balladeer and 70’s Jukebox King Darius Razon also serenaded the attendees with his mesmerizing voice.

Another event aimed to support our Super Citizens was held at the SM North EDSA Skydome co-organized with Federation of Senior Citizens Association of the Philippines (FSCAP). The Talakayan Forum, which brought together senior citizens, local government representatives, and various stakeholders to address pressing concerns and share insights about senior welfare, inclusivity, and the role of the elderly in nation-building.

Designed as an open forum for important discussions that directly impact the senior citizen community, the Talakayan Forum aims to facilitate meaningful exchange, empower the elderly through dialogue, and ensure their voices are heard in community and national development.

The forum also highlighted the invaluable contributions of the elderly to community development and nation-building, while strengthening partnerships between local government units, senior citizen organizations, and the private sector in support of senior welfare.

These activities align with SM Cares' mission to promote inclusivity and provide platforms for important societal conversations, furthering its support for senior citizens as part of its Program on Persons with Disabilities, which promotes a barrier-free and disability inclusive environment for PWDs its malls.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.