Celebrating Super Citizens during Elderly Filipino Week 2024 at SM

by Info @Brand Zone | Oct. 12, 2024

As part of its Elderly Filipino Week 2024 celebrations, SM Cares, together with the National Commission of Senior Citizens (NCSC) and the SM Super Grannies Club, hosted a series of fun, engaging, and meaningful activities to honor the senior citizen community, held last Oct. 1, 2024, at the Mall of Asia Music Hall in Pasay City.

During the morning activity, the attendees were treated to numerous interactive sessions, wellness programs, and exciting surprises tailored specifically for senior citizens, aimed at celebrating their invaluable contributions, fostering a sense of inclusion, and providing opportunities for them to enjoy and connect with others.

Among the highlights of the morning event were a mass at the Shrine of Jesus the Way, the Truth, and the Life; the Walk for Life parade; and a Zumba session; Filipino balladeer and 70’s Jukebox King Darius Razon also serenaded the attendees with his mesmerizing voice.

Another event aimed to support our Super Citizens was held at the SM North EDSA Skydome co-organized with Federation of Senior Citizens Association of the Philippines (FSCAP). The Talakayan Forum, which brought together senior citizens, local government representatives, and various stakeholders to address pressing concerns and share insights about senior welfare, inclusivity, and the role of the elderly in nation-building.

Designed as an open forum for important discussions that directly impact the senior citizen community, the Talakayan Forum aims to facilitate meaningful exchange, empower the elderly through dialogue, and ensure their voices are heard in community and national development.

The forum also highlighted the invaluable contributions of the elderly to community development and nation-building, while strengthening partnerships between local government units, senior citizen organizations, and the private sector in support of senior welfare.

These activities align with SM Cares' mission to promote inclusivity and provide platforms for important societal conversations, furthering its support for senior citizens as part of its Program on Persons with Disabilities, which promotes a barrier-free and disability inclusive environment for PWDs its malls.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

SM kicks off breast cancer awareness month with Beautiful Girl

by Info @Brand Zone | Oct. 10, 2024

In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre. The event showcased powerful stories of breast cancer survival and advocacy through dance. It took place on September 29 at the SMX Aura Convention Center in Taguig City.

Over 500 breast cancer warriors, families, and friends were in attendance to show support to the brave and resilient  Beautiful Girls.

"Beautiful Girl: Echoes of Strength" is an expressive ballet by the Philippine Ballet Theater that explores the journey of breast cancer patients from a deeply artistic and compassionate perspective, emphasizing that every woman, regardless of her battle, is a "Beautiful Girl" deserving of admiration and support.

“We held this event to shed the spotlight on the stories of those who survived breast cancer and those who are fighting it, as a way to express our solidarity with them, and to inspire others to adopt a more proactive approach to breast cancer, not only for themselves but also for their loved ones,” said SM Cares Program Director for Women, Atty. Pearl Joan Jayagan Turley.

The ballet show also served as an avenue for SM CARES to raise 800 thousand pesos

for the benefit of Philippine Foundation for Breast Care, Inc. (KASUSO). Partner

organizations: Bingo Plus Foundation, Global Peace Foundation Philippines, Club Balai

Isabel Hotel, Philippine Ballet Theatre, Bosom Buddies and Pink Parlour generously

contributed to the success of thel event and donation.

Programs like the "Beautiful Girl: Echoes of Strength and Hope" are some of the ways in which  SM Cares promotes good health and well-being for women as part of its Program on Women and Breastfeeding Mothers.

SM Supermalls kicks off 100 Days of Christmas as a Santa to their Community

by Info @Brand Zone | September 16, 2024

SM Supermalls is ringing in the holiday spirit with its 100 Days of Joy countdown, spreading cheer and generosity all over the Philippines. Every day from September 16 to December 25, SM will be giving back to the shoppers and communities that have made the malls a joyful place all year round.

With 86 malls nationwide, SM is proud to serve as community hubs and the setting of countless memories, cultural celebrations, and everyday delights. Every day until Christmas, SM will be sharing a video showcasing how each mall has found new ways to make the merriest season of all shine even brighter for  their local communities. 

Bringing Joy to Communities

To kick off 100 Days of Joy, SM Mall of Asia treated over 100 students from the Philippine National School for the Deaf to an extraordinary early Christmas experience. With the help of the SM Store, Pizza Hut, Taco Bell, and Dairy Queen, these students were treated to an early Christmas treat like no other! 

To find out what surprises were in store, watch the video here:

https://www.facebook.com/plugins/video.php?height=314&href=https%3A%2F%2Fwww.facebook.com%2Fsmsupermalls%2Fvideos%2F1218626395929846%2F&show_text=false&width=560&t=0

Bears of Joy 2024: Huggable Gifts for Children in Need

SM will also continue its beloved Bears of Joy initiative; but this time, with a more cuddly, fluffy look! For every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas. This year, SM is introducing Hug-A-Mood, a collection of huggable expressions that reflect the wide range of emotions children experience.

Be a Santa This Christmas

Starting September 16, SM will spread joy nationwide through a series of heartwarming surprises and festive activities. Shoppers can expect to be greeted by enchanting light projections across its malls, each displaying a cheerful “100 Days to Christmas” greeting alongside vibrant decorations. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.

SM City Davao

SM City Cabanatuan

SM City Santa Rosa

SM City Iloilo

SM Megamall

For Filipinos, Christmas is more than just a holiday—it’s a time of bonding, celebration, and community, often centered on spending time with loved ones in the malls. Through these festive sights and sounds, SM Supermalls ensures that the Christmas spirit is felt far and wide, bringing joy to every corner and making the malls a vibrant hub for holiday memories.

As we countdown to Christmas, SM calls  on everyone to embrace their communities and spread the joy of the season. Whether through the Bears of Joy initiative, nominating communities for special recognition, or simply enjoying the holiday atmosphere at SM malls, there are countless ways to share the Christmas spirit.

Let’s make this Christmas season the most meaningful one yet by embracing the communities that make our families and lives so much bigger.

Let the countdown begin!