PCSO joins FL Liza Marcos’ ‘LAB for All’ program in Aurora

by Info @Brand Zone | August 5, 2025

By: Jerwin Palo Nohay / Photos by: Ericson Delos Reyes & Justin B. Santos

Baler, Aurora | More than 1,500 residents from eight municipalities in Aurora province received freemedical and social services during the “LAB for All” caravan held on July 15, 2025, at the Sen. Edgardo J. Angara Convention Center.

Led by First Lady Louise “Liza” Araneta-Marcos, the initiative aims to strengthen community health and make government services more accessible through free medical consultations, laboratory tests, medicines, and wellness care.

The Philippine Charity Sweepstakes Office (PCSO), represented by Director Imelda Papin, actively participated in the event. Dir. Papin also serenaded attendees with her popular songs, adding a festive atmosphere to the caravan. 

Under the supervision of PCSO OIC-Branch Head Marites Dela Cruz, the agency distributed 1,500 ChariTimba containing rice, noodles, and canned goods. Among the recipients was “Nanay Clarita,” who personally received her food pack from the First Lady and Dir. Papin.

PCSO also turned over a check to Aurora Governor Reynante Tolentino amounting to P244,738.59, representing the share of the province and its municipalities from lotto shares in Aurora.

In her message, the First Lady emphasized that “LAB for All” reflects the Marcos administration’s commitment to compassionate governance. “It is vital to bring medical services closer to the people. Affordable healthcare is key to inclusive leadership and improving the quality of life for every Filipino,” she said.

PCSO reaffirmed its continued support for the “LAB for All” initiative, which seeks to deliver inclusive and accessible healthcare services to communities across the country.

“PCSO, Hindi Umuurong sa Pagtulong!” 

PCSO turns over 1,000 Charitimba to Quezon City’s 1st District

by Justin B. Santos / Photos: Arnold T. Ramos @Brand Zone | June 26, 2025

By Justin B. Santos / Photos: Arnold T. Ramos

Quezon City – True to its mission of bringing aid closer to Filipino communities, the Philippine Charity Sweepstakes Office (PCSO) turned over 1000 Charitimba to the 1st District of Quezon City in a ceremony held on June 11, 2025 at the Brgy. Veterans Multi-Purpose Covered Court, Project 7, Quezon City.

The event was led by PCSO Board of Directors Jennifer Liongson Guevara and Imelda Papin, with Director Papin delighting the crowd by serenading attendees in a heartfelt performance that added a festive mood to the turnover. In her message, Director Guevara emphasized the agency’s unwavering commitment to public service:

“Sana tumatak sa inyo na ang aming ahensya ay hindi umuurong sa pagtulong. Sana din ay tangkilikin ninyo ang aming mga games. May pagkakataon na kayong manalo, nakatulong pa kayo sa pagpondo ng aming mga charity programs.”

Representing Quezon City Councilor Dorothy Delarmente, Tita Beth Delarmente formally received the Charitimba on behalf of the 1st District, joined by Chief of Staff Raquel Mallilin and several city councilors who graced the event.

Charitimba, a coined term combining “charity” and timba (the Filipino word for bucket), is PCSO’s initiative designed to deliver bucketfuls of compassion—typically in the form of food packs—to vulnerable sectors. It brings the agency’s services directly to those who need them most.

PCSO continues to urge the public to support its games, reminding everyone that every ticket played is a chance to win and a way to help, as game revenues fund essential health and welfare programs nationwide.

#PCSOHindiUmuurongSaPagtulong

PCSO Continues March to Excellence; Obtains ISO 2015 Recertification Anew

by Info @Brand Zone | June 11, 2025

PROOF OF EXCELLENCE. DQS Certification Philippines Inc. Managing Director Romeo Zamora (extreme left) hands over the ISO 9001:2015 Quality Management System (QMS) recertification to PCSO, led by General Manager Melquiades Robles, Chairperson Felix Reyes, Board Members Imelda Papin, Jennifer Guevara, and Janet Mercado, on June 9, 2025. (PCSO MEDIA TEAM)

Mandaluyong City — The Philippine Charity Sweepstakes Office (PCSO) reaffirms its dedication to public service excellence by successfully obtaining its ISO 9001:2015 Quality Management System (QMS) recertification on June 9, 2025. 

This recognition covers the agency’s key functions, including gaming operations, prize claims, and various support processes.

The recertification was officially presented at the PCSO Main Office in Mandaluyong City by Romeo Zamora, Managing Director of DQS Certification Philippines Inc. It was received by PCSO Chairperson Judge (Ret.) Felix Reyes, General Manager Melquiades Robles, Board Members Jennifer Guevara, Janet Mercado, and Imelda Papin, as well as Assistant General Managers Atty. Lauro Patiag, Arnel Casas, Julieta Aseo, and Atty. Lyssa Grace Pagano.

This marks the third consecutive ISO recertification for PCSO, highlighting the agency’s unwavering commitment to service excellence, operational efficiency, continuous improvement, and good governance—all for the benefit of the Filipino people.

“We are honored to receive this recertification, which affirms our commitment to uphold the highest standards across all facets of our operations,” said GM Robles.

“More than just a certification, this is a validation of the dedication, integrity, and hard work of every individual at PCSO.”

The ISO 9001:2015 standard is globally recognized and ensures that an organization’s quality management systems align with international best practices. 

For PCSO, this milestone strengthens its mission to provide reliable gaming services while ensuring that every peso bet is used to fund charitable programs nationwide.