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by Info @Brand Zone | October 14, 2025





BW Women, the well-loved Gen Z personal care and fragrance brand, officially unveiled its latest breakthrough: the first ever Perfume Lotion Spray (PLS) in the Philippines. The much-anticipated launch took place at an exclusive, invite-only event held at SM North EDSA Annex on Sunday, September 28, 2025. 


Hosted by Gayle of Monster RX93.1, the high-energy affair showcased BW Women’s newest innovation, combining the luxury of fine fragrance with the nourishment of skincare. Guests were introduced to the Perfume Lotion Spray Collection, featuring four floral scents: Musk, Rosé, Bliss, and Bloom. 


Unlike traditional fragrance or body lotion, PLS is the ultimate 2-in-1 solution, infusing skin with long lasting scent while delivering hydration and radiance. Each formula is powered by skin-loving ingredients such as Vitamin E, Ceramides, Argan Oil, Niacinamide, and Hyaluronic Acid for an indulgent daily ritual that keeps skin soft, supple, and glowing. 


The star-studded event gathered VIP lifestyle influencers, BW Women’s direct sales distributors, and retail and e-commerce trade partners, who were treated to thrilling performances by P-pop group VXON and PBB Collab finalist Will Ashley. Special guest Zack Tabudlo also graced the launch to show support for his Blackwater family. 

“BW Women has always been about empowering you to be your best self every day,” said Denice Sy, Chief Sales & Marketing Officer of Ever Bilena Cosmetics, Inc. “With PLS, we’re giving Filipinas something that’s not just new, but truly game-changing! Because it’s not just about smelling good, it’s about feeling confident, radiant, and cared for, every single day.” 


With the launch of PLS, BW Women is entering an exciting new era of innovation, bridging fragrance, skincare, and lifestyle into one empowering experience. 

BW Women's Perfume Lotion Spray (Php 225) is available in all SM Supermarkets, Savemore, and SM Hypermarket outlets, as well as Robinsons Department Store, Landmark Department Store, W Department Stores, LCC Department Stores, Gaisano Department Store chains, among other leading and provincial department stores nationwide. It is also available online in Blackwater's flagship TikTok, Shopee and Lazada stores.

 
 

ni Chef Michelle Sison @Life & Style Recipe | October 8, 2025



Bulgarlicious Kitchen Chaos with Ms. Michelle Sison


A classic Pinoy adobo dish with a twist of salmon umami, served with aglio olio pasta fusion. Presenting…


SALDOBO OLIO PASTA

For 2 Pax


Ingredients:

- Salmon Fillets (2pcs)

- Cornstarch (1tbsp)

- Dash of Salt and Pepper


Poached Egg

- Eggs (2pcs)

- White Vinegar (1tbsp)


Adobo Glaze

- Brown Sugar (1tsp)

- Rice Vinegar (1tbsp)

- Soy Sauce (1tbsp)

- Minced Garlic (1tsp)

- Dash of Black Pepper


Pasta

- Spaghetti Pasta (112g)

- Chopped Parsley (1tbsp)

- Minced Garlic (½ cup)

- Red Pepper Flakes (1tsp)

- Olive Oil (½ cup)

- Pasta Water (¼ cup)

- Salt (1tbsp)


Procedure:


- Poached Egg

- Boil water in a pot.

- Crack the eggs and place it in two separate ramekins.

- Add the vinegar in the water.

- Lower the heat until the water is almost simmering.

- Make a vortex using a spoon, slowly add the egg in the middle of the vortex. Let it cook for about 3 mins. Use a slotted spoon to ladle the cooked egg. Set aside.


Adobo Glaze

- Add oil in a small sauce pan.

- Sauté garlic for 30secs then add all the ingredients.

- Simmer until the sauce has reduced to desired thickness. Set aside.


Pasta

- Boil pasta for 8 mins. Set aside.

- Place the oil on the sauce pan. Add garlic & chili flakes. Sauté for about 30 secs.

- Add the pasta, pasta water, and salt. Toss until well combined.

- Garnish w/ parsley.


Salmon

- Pat dry the salmon fillets w/ paper towel.

- Season w/ salt & pepper.

- Dredge the salmon w/ cornstarch.

- Fry the salmon for 5mins on each side, depends on the thickness.

- Set aside.

BULGARLICIOUS PRESENTS KITCHEN CHAOS, UNTIL OUR NEXT RECIPE

 
 

by Info @Brand Zone | October 4, 2025



Mang Inasal

 

Mang Inasal, the Philippines’ Grill Expert, is heating up October with Ihaw Fest 2025, its biggest annual promo running nationwide from October 1 to 31.

 

Carrying the theme “Ihaw Fest: Ihaw-Sarap, Unli-Saya Deals,” (Grill Fest: Deliciously Grilled, Unlimited Fun Deals) the campaign gives customers sulit (worth it) treats all month long. From October 1 to 15, those who buy two Chicken Inasal Large Value Meals of the same variant get a free Extra Creamy Halo-Halo Small. Meanwhile, from October 16 to 31, every Family Fiesta Bundle order will also come with two free Palabok Solo.

 

“Our Ihaw Fest is about giving consumers more reasons to get together and enjoy their Mang Inasal moments,” said Mang Inasal marketing head Mari Aldecoa. “Whether it’s a quick lunch with officemates, a fun dine-in with friends, or a Family Fiesta at home, we hope that every time people enjoy their Ihaw-Sarap favorites, they also feel the Unli-Saya of being with loved ones, because at the end of the day, what really stays with us are the happy moments we share at the table.”





Customers can enjoy Ihaw Fest deals through dine-in, takeout, drive-thru, or delivery, making the promo easy to access across the country. This October feast offers new ways to gather, share stories, and savor Mang Inasal’s well-loved flavors.

 

Mang Inasal, best known for its Chicken Inasal, Pork BBQ, Palabok, and Extra Creamy Halo-Halo, has continued to strengthen its position in the quick service restaurant industry. In the 2025 Brand Finance report, the company was named the Strongest QSR Brand in the Philippines and ranked 7th among the country’s strongest brands overall, a recognition credited to its solid sales growth, high customer trust, and enduring brand loyalty.

 

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://order.manginasal.ph/ for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!


 
 
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