Looking for a lip tint that goes beyond just color? Look no further than Ever Bilena's newest Water Tint, infused with 4x Hyaluronic Acid!

by Info @Brand Zone | May 15, 2024

Philippines, we know you love your lip tints! This innovative formula is perfect for students and young adults who want a pop of color that keeps their lips healthy. Hyaluronic Acid hydrates and nourishes, keeping lips soft and kissable even under the scorching summer sun.

Not only does the EB Water Tint pack a powerful hydrating punch, but it also delivers vibrant color in just one swipe! he formula glides on effortlessly, feeling like water on your lips, and boasts a refreshing watermelon scent that will make every application a delightful experience.  Want a more intense look? No problem! The tint is easily buildable, allowing you to transform your pout from a natural everyday look to a show-stopping opaque color.

Plus, with six gorgeous shades to choose from, you're sure to find your perfect match: from Sleek and Mirthful to Remarkable, Gleaming, Roseate, and Vivacious, the EB Water Tint collection offers a variety of colors to suit any mood or occasion. 

At only, Php 195, the EB Water Tint is a steal you won't want to miss! Shop the EB Water Tint line now online at Ever Bilena's official Shopee, Tiktok and Lazada online flagship stores, or in Watsons and leading department stores near you to experience the perfect combination of long-lasting color and ultimate lip care this summer!

For more details on the SM Job Fairs, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls partners with public and private sectors to combat online fraud

by Info @Brand Zone | May 14, 2024

In an effort to fortify consumer protection in the digital sphere, SM Supermalls, in collaboration with several government agencies, advocacy groups, and Meta, embarked on a pioneering initiative, aligning with the Be WAIS at Magduda campaign against fraud and scams.

(L-R):Meta Vertical Lead Gino Pineda, SM Supermalls’ President Steven Tan, United States Agency for International Development (USAID) Deputy Director for Economic Development and Governance Eric Florimon-Reed, CitizenWatch Co-Lead Convener Kit Belmonte, Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac, Meta Head for Public Policy Claire Amador, Bayan Academy Chairman Jay Bernardo, Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre, Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander, Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez, and Department of Trade and Industry (DTI) Officer-in-Charge of Consumer Advocacy Vivian Alacardo

The launch event, held at the SM Mall of Asia Music Hall on May 11, marked the beginning of a concerted effort led by advocacy groups, Bayan Academy and CitizenWatch Philippines, to raise awareness about online fraud risks and equip consumers with the tools to identify and evade fraudulent activities prevalent in the digital landscape.

SM Supermalls affirmed the significance of the partnership in amplifying the campaign’s message. “SM's partnership with Meta, advocacy groups, and the government sector is one of our efforts to create a digital space as secure as our physical malls, and we are proud to amplify the Be WAIS message to protect Filipinos from these online dangers,” said SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin.

SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin

Department of Trade and Industry (DTI) Office-in-Charge of Consumer Advocacy Vivian Alacardo

Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre

The Philippines topped the list for online shopping scam rates in the 2023 Asia Scam Report, a survey conducted by the Global Anti-Scam Alliance in partnership with the Taiwan-based tech security company Gogolook.

Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez

Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac

The multi-sectoral collaboration is a testament to their unwavering commitment to fostering digital safety and safeguarding Filipino consumers from the pervasive threat of online scams.

Bayan Academy Chairman Jay Bernardo

CitizenWatch Philippines Co-Lead Convener Kit Belmonte

Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander

United States Agency for International Development (USAID) Philippines Deputy Director for Economic Development and Governance Eric Florimon-Reed

The Be WAIS at Magduda campaign serves as a call for vigilance and skepticism, urging Filipinos to exercise caution and discernment in their online transactions. Through strategic alliances and concerted efforts, SM Supermalls is helping reshape the digital shopping landscape, fostering a secure and trustworthy online ecosystem for all.

Filipino pop rock band The Juans performs at the launch event of the Be WAIS at Magduda campaign. 

For more details on the SM Job Fairs, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM leads job creation with ‘Trabaho para sa Bayan: Job Opportunities Building Skills (J.O.B.S.)’

by Info @Brand Zone | May 11, 2024

The quest for an empowered Filipino workforce accelerated as SM Supermalls, the Private Sector Advisory Council (PSAC), Jobstreet by SEEK, and its partners spearheaded the "Trabaho Para sa Bayan: J.O.B.S. (Job Opportunities Building Skills) Commitment Ceremony" at the SM Mall of Asia Music Hall on May 9, 2024. This initiative aims to bridge the gap between job seekers and potential employers, tackling the challenge of unemployment in the Philippines.

Leading the Private Sector Advisory Council (PSAC)’s Job Opportunities Building Skills (J.O.B.S.) initiative are SM Investments Corporation (SMIC) Vice Chairperson Teresita Sy-Coson (fifth from right), SM Foundation Executive Director Deborah Sy (fourth from left) with from left: Philippine Chamber of Commerce and Industry (PCCI) Chairman George Barcelon, Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma, Jobstreet by SEEK Managing Director Dannah Majarocon, Special Assistant to the President for Investments and Economic Affairs Frederick Go, Magsaysay Group of Companies President Doris Magsaysay-Ho, Ayala Corporation Lead Independent Director Rizalina Mantaring, Go Negosyo Founder Joey Concepcion, Employers Confederation of the Philippines (ECOP) Vice President Ferdinand Ferrer, and Philippine Exporters Confederation President Sergio Ortiz-Luis Jr.

The ceremony, which brought together industry giants, prominent associations, and government leaders—including SM Supermalls, the Philippines' leading mall operator, the Employers Confederation of the Philippines (ECOP), the Philippine Chamber of Commerce and Industry (PCCI), and the Philippine Exporters Confederation (PHILEXPORT)—to host a series of job fairs and provide an online job matching platform, signified a collaborative effort towards a common goal.

SM Investments Corporation (SMIC) Vice Chairperson Teresita Sy-Coson (center), SM Foundation Executive Director Deborah Sy (second from right) with, from left: Philippine Exporters Confederation President Sergio Ortiz-Luis Jr., Go Negosyo Founder Joey Concepcion, Ayala Corporation Lead Independent Director Rizalina Mantaring, Employers Confederation of the Philippines (ECOP) Vice President Ferdinand Ferrer, Magsaysay Group of Companies President Doris Magsaysay-Ho, Philippine Chamber of Commerce and Industry (PCCI) Chairman George Barcelon, Jobstreet by SEEK Managing Director Dannah Majarocon, Special Assistant to the President for Investments and Economic Affairs Frederick Go, and Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma.

SM's dedication to this cause is evident. “Since January, SM has hosted more than 60 job fairs nationwide, gathering around 2,000 employers, and engaging more than 35,000 applicants, with a significant number receiving on-the-spot job offers,” said SM Foundation Executive Director Deborah Sy. “SM will continue to host weekly job fairs across various SM Supermalls nationwide with the Department of Labor and Employment (DOLE) and Public Employment Service Offices (PESO) till November – in accessible and comfortable venues where companies and job seekers can find their right match.” 

SM Foundation Executive Director Deborah Sy

Jobstreet by SEEK Managing Director Dannah Majarocon

Go Negosyo Founder Joey Concepcion

Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma

Special Assistant to the President for Investments and Economic Affairs Frederick Go

 (L-R): Private Sector Advisory Council (PSAC) Jobs Committee Head Secretariat Josephine Romero, Philippine Constructors Association President Ronaldo Elepano Jr., Department of Labor and Employment (DOLE) Undersecretary Carmela Torres, Magsaysay Group of Companies President Doris Magsaysay-Ho, IT & Business Process Association of the Philippines (IBPAP) Executive Director Frankie Antolin, and Employers Confederation of the Philippines (ECOP) Vice President Ferdinand Ferrer during the panel discussion about job generation and upskilling, opportunities, and challenges.

Leading brands seek talent

Coinciding with the commitment ceremony, a job fair was held with 44% Hired-on-the-Spot (HOTS) applicants, the highest so far in 60 job fairs. It featured a wide range of employers actively seeking talented individuals including brands like: BDO Unibank, BDO Life, SM Home/Homeworld, Our Home, SM Store, SM Retail, SM Fashion, Savemore, SM Stationery, SM Supermalls, SM Supermarket, Surplus, SM Hypermarket, Sports Central, 2GO, Ace Hardware, Alfamart, Goldilocks, Kultura, Baby Company, Star Appliance Center, The Body Shop, Toy Kingdom, and Watsons.

A sea of job seekers connects with top brands at the recent SM Mall of Asia Job Fair.

Future careers take shape at the ‘Trabaho para sa Bayan: Job Opportunities Building Skills (J.O.B.S.)’ job fair held at the SM Mall of Asia on May 9, 2024.

Other companies include the 33rd Taftst, Inc. / Jollibee, Eng Bee Tin Chinese Deli, Mini Depato Corp., Polystar General Services, Inc., Green Pasture, Sosa JB Property Management Corp., Robinsons Supermarket Corp., and Specialty Food Retailers Inc. / Rustan Group of Companies.

SM extends its commitment to job creation with a series of weekly job fairs including:

• May 15: SM City Tuguegarao

• May 16 and 24: SM City Rosario

• May 25: SM City Batangas

Expanding digital reach

Looking beyond the physical job fairs, SM Foundation and Jobstreet by SEEK announced a digital partnership. This online platform aims to broaden the scope of job search opportunities for Filipinos, and industry associations are collaborating to utilize it for advertising their vacancies.

The ceremonial commitment between SM Foundation and Jobstreet by SEEK has laid the groundwork for a digital platform catering to job seekers, complementing SM’s weekly on-ground job fairs nationwide. SM Foundation Executive Director Deborah Sy (fourth from left) and Jobstreet by SEEK Managing Director Dannah Majarocon (fourth from right) are joined by, from left: Philippine Chamber of Commerce and Industry (PCCI) Chairman George Barcelon, Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma, Special Assistant to the President for Investments and Economic Affairs Frederick Go, SM Investments Corporation (SMIC) Vice Chairperson Teresita Sy-Coson, Go Negosyo Founder Joey Concepcion, and Philippine Exporters Confederation President Sergio Ortiz-Luis Jr.

SM announced their pilot upskilling initiative, focusing on digital skills. This program, with plans for future expansion, aims to train and enhance the existing workforce, preparing them for the demands of the ever-evolving job market.

For more details on the SM Job Fairs, visit www.smsupermalls.com or follow @SMSupermalls on social media.