Rabin Angeles at Angela Muji, endorsers ng bagong drink na Rise Energy Pop

by Info - @Brand Zone | July 23, 2026

May bagong exciting drink na siguradong aabangan ng kabataan—ang Rise Energy Pop Grape!

Mas lalo pang naging espesyal ang brand launch nito nang opisyal na ipakilala sina Rabin Angeles at Angela Muji bilang bagong mukha ng Rise Energy Pop sa ginanap na “A Pop of 

Surp-RISE” Media Launch sa SM City Manila noong June 26.

Agad na naging sentro ng atensyon ang dalawa sa kanilang pag-akyat sa stage, dahilan para lalong tumaas ang energy sa venue. Kitang-kita rin ang kanilang natural charm, fresh appeal, at magandang chemistry—kaya swak na swak sila bilang ambassadors ng brand.

Makukulay na purple-themed visuals, live performances, games, at interactive activities ang bumungad sa media, influencers, at guests na dumalo sa event.

Refreshi-RISE Booth –  Guests enjoyed striking a pose inside this cute grape-themed photo spot, filled with playful purple vibes, pop-inspired details, and photo-worthy corners perfect for their best snaps. 

Yummi-RISE Booth – Guests enjoyed ice-cold Rise Energy Pop Grape in a vibrant sampling space designed for fun and shareable moments. 

Invigo-RISE Booth – Guests challenged their reflexes, played the claw machine, and enjoyed fast-paced interactive games filled with fun surprises. 

Ayon kay Marketing Head Apple de Belen, ginawa ang Rise Energy Pop para sa young consumers na laging on-the-go.

“We noticed that younger consumers, especially Gen Z, are always looking for something new and exciting. They want drinks that are delicious, refreshing, and bagay sa kanilang fast-paced lifestyle,” aniya.

Tampok din sa event ang Rise Energy Pop Grape, ang unang flavor ng brand. Bukod sa fruity grape taste nito, kapansin-pansin din ang satisfying fizz at refreshing pop na swak sa barkada hangouts, gaming sessions, at study breaks.

Ibinahagi naman ni Senior Brand Manager Joanna Araullo kung bakit grape ang napiling unang flavor.

“Grape perfectly captures the fun, vibrant, and playful personality of the brand. Even its signature purple color reflects the bold and energetic spirit of Rise,” ani Joanna.

Isa sa mga highlight ng event ang pagpapalabas ng campaign video nina Rabin at Angela, kung saan ipinakita ang fun at relatable moments ng kabataan.

Rabin Angeles energizes the crowd with a loud and enthusiastic: "Sarap Mag-Rise!"

Dagdag excitement din ang official anthem ng brand na may catchy hook na:

“Sarap mag-Rise, Rise Energy Pop Aaahh!”

Sa pagtatapos ng event, malinaw ang isang bagay—handa nang maging bagong paboritong inumin ng kabataan ang Rise Energy Pop.

Available na ang Rise Energy Pop Grape sa supermarkets, groceries, convenience stores, at sari-sari stores nationwide.

Kaya kung naghahanap ka ng bagong refreshing na inumin, tikman na at alamin kung bakit—Sarap Mag-Rise!

Rabin Angeles & Angela Muji with the Rise Energy Pop Brand Marketing Team. (From left) Alexis Gloria, Apple de Belen, Angela Muji, Rabin Angeles, Jo Araullo, and Roma Delos Santos

Discover more about Rise Energy Pop “Sarap Mag-Rise” campaign, and join Rabin Angeles and Angela Muji in their Rise Energy Pop journey by following Rise Energy Pop on Facebook, Instagram, and TikTok.

Watch the Rise Energy Pop TVC here:

Rise Energy Pop TVC

Former Counselor Divina, itinalaga bilang bagong Chief of Office ng PLEB sa lungsod ng Caloocan

by Info @Brand Zone | June 11, 2026

Itinalaga ni Mayor Along Malapitan si former 2nd District City Counselor Arnold T. Divina bilang bagong Chief of Office ng Peoples Law Enforcement Board or PLEB ng Lungsod ng Caloocan.

Cobra marks 20 years with “liwanag sa dilim” campaign, Daniel Padilla as new ambassador

by Info @Brand Zone | April 24, 2026

Daniel Padilla is Cobra’s newest Brand Ambassador

Taguig City, Philippines — Cobra Energy Drink marks its 20th year with the launch of a new campaign that celebrates the strength, resilience, and determination of Filipinos — values that have defined the brand for the past two decades.

At a time when many Filipinos continue to face the demands of everyday life, there are days when you feel tired, when getting up feels heavy, and when showing up feels harder than usual. But you still get up. You still go to work. You still do what needs to be done. That quiet decision to keep going — that is where true strength comes from. Cobra calls this “liwanag na nasa loob mo.”

Titled “Ang Liwanag na ’To Nasa Loob Mo. (Para Sa’min) Pag Meron Ka Nito, Wala Kang Talo,” the campaign serves as a reminder that every Filipino carries an inner light — a source of strength, hope, and determination that pushes them to continue no matter how difficult life gets. Cobra Energy Drink stands as a partner to Filipinos, supporting them in their everyday journey as they continue to move forward and face each day’s challenges.

According to Apple de Belen, Marketing Manager for Cobra, the campaign was inspired by the everyday experiences of Filipinos who continue to show up and do what needs to be done despite life’s challenges.

“The campaign is about a simple but powerful truth — that you are stronger than you think. Ang liwanag na hinahanap mo, nasa loob mo na. ‘Wala Kang Talo’ is a mindset. It’s not always about winning or being number one. Sometimes, winning simply means not giving up. As long as you keep showing up, keep trying, and keep moving forward — wala kang talo,” de Belen shared.

For 20 years, Cobra Energy Drink has been part of the everyday lives of Filipinos — from construction workers and drivers to students, athletes, and everyday hustlers who continue to work hard and push forward for their families and their dreams. The campaign is a tribute to them — and to the strength that lives within them.

Bringing the campaign to life, Cobra introduced its new brand ambassador, Daniel Padilla, who represents the modern Filipino — determined, resilient, and quietly strong in the face of life’s challenges. This is brought to life through a cinematic TV commercial set to the song “Liwanag sa Dilim,” where Padilla is seen falling and rising again as a soft glow emerges from his chest, symbolizing inner strength. After drinking Cobra Energy Drink, the glowing Cobra icon appears on his chest and the light radiates outward. The story then expands to everyday Filipinos — including a rider, a mason, and other workers — each igniting their own “liwanag,” reinforcing that this inner strength is shared across different walks of life.

The campaign was officially unveiled at the Cobra at 20: Tatak ng Walang Talo Media Launch held on April 16, 2026, at Marquis Events Place, BGC, where Cobra introduced its new campaign and new brand ambassador while celebrating 20 years of energizing the Filipino spirit.

Daniel Padilla smiles as he holds his Cobra Energy Drink.

Joanna Araullo, Senior Brand Manager for Cobra, shared that Cobra’s commitment has always been to support Filipinos in their everyday lives.

“For 20 years, Cobra has been a partner of Filipinos sa araw-araw nilang trabaho at sa pang-araw-araw na laban sa buhay. Hindi lang ito energy drink — katuwang ito ng Pilipino. As a proudly Filipino brand, we make sure that our products remain abot-kaya and accessible so we can continue to reach and support more Filipinos every day,” Araullo said.

She added that Cobra continues to innovate to support different needs of Filipinos through its variants such as Cobra Original, Cobra Citrus, Cobra Smart, and Cobra Vitamin C.

As Cobra celebrates its 20th year, the brand remains committed to its message: “Ang liwanag na ’to nasa loob mo. Pasiklabin with Cobra Energy Drink. Para sa’min, pag meron ka nito, wala kang talo.”

Because for Cobra, the real energy is not just in the bottle — it’s in every person who refuses to give up, no matter what.

(From left) Henry Trinidad, Bryan Lim, Philip Yulo, Daniel Padilla, Hubert Tan, Apple de Belen and Jo Araullo

Daniel Padilla with the Cobra Brand Marketing Team 

Discover more about Cobra’s #WalangTalo campaign, and join Daniel Padilla in his Cobra journey by following Cobra Energy Drink on Facebook, Instagram, and TikTok.

Watch the Cobra Energy Drink TVC here:

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