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by Info @Brand Zone | September 6, 2026



Bigger Project NOAH funding to strengthen flood, disaster, and climate change response

Photo: UP NOAH


UP Resilience Institute (UPRI) Executive Director Mahar Lagmay said the recently released P1 billion will further expand Project Nationwide Operational Assessment of Hazards (NOAH), focusing on strengthening flood management, hazard monitoring, and disaster risk reduction systems as the country confronts the effects of climate change.


In various interviews with PCO-Integrated State Media and private media outlets, Lagmay, a UP geology professor, said he hopes that the government’s funding for UPRI “will continue to transform scientific knowledge into practical action that protects lives and helps build safer, more resilient, and sustainable communities.”


President Ferdinand R. Marcos Jr.'s order to infuse a fresh P1 billion into Project NOAH, which UPRI manages, will boost impact-based forecasting developed by Project NOAH researchers using years of historical information, satellite images, rainfall data, and other datasets.


This directive from President Marcos to the Department of Budget and Management (DBM) is another critical move in his data-driven governance, which recognizes the vital role of hard science in statecraft, notably the national infrastructure spending of the Department of Public Works and Highways (DPWH) being guided by scientific data from UPRI’s NOAH.


Founded in 2012, NOAH seeks to assist the country in disaster risk reduction and management, climate change adaptation and mitigation efforts, and related activities through research, development, and extension services. Science-backed infrastructure projects.


For its part, the Department of Public Works and Highways has begun laying the technical foundation for future, science-backed flood management infrastructure to strengthen long-term disaster preparedness and climate change risk response nationwide.


At President Marcos's directive to enhance nationwide flood resiliency, Public Works Secretary Vince Dizon has ordered the updating of all flood management master plans to protect Filipinos from massive flooding year after year. To ensure these master plans reflect current climate realities, the agency is collaborating with UPRI’s Project NOAH, local government units, and key partner agencies to integrate detailed hazard mapping and scientific data before their implementation.


On September 2, the President said the government is now implementing a flood control master plan that has been in place for decades. “We already have a masterplan. It's just never been executed. We are only executing it now,” President Marcos told reporters after inspecting repair works at a collapsed bridge in Tarlac. “We have had a master plan for decades pero walang ginawa.


Ngayon lang natin sinisimulan (but nothing was done. We are only starting it now),” the President said. The Presidential remarks come as Central Luzon, Metro Manila, and other parts of Luzon grapple with widespread flooding brought by heavy monsoon rains.


The administration has repeatedly called on national government agencies to implement long-term flood control measures, including de-clogging and dredging waterways, improving drainage systems, and proper land-use planning, as the government responds to increasingly intense rainfall linked to climate change. NOAH aims for faster, more accurate forecasting.


Lagmay said NOAH’s impact-based forecasting system is projected to forecast, one day in advance, where flooding may occur and its impact on roads, homes, buildings, and vehicular flow.


“The P1 billion allocation for UPRI will be measured by better information, transparency, evidence-based governance and decision-making, effective flood management, and reduced disaster risks and losses,”


Lagmay said. Of the total allocation, P935 million will support research services, while P65 million will fund general management and supervision of NOAH’s implementation. The allocation is part of the UP System’s built-in appropriation under the 2026 General Appropriations Act.


Lagmay said UPRI’s budget will fund high-resolution mapping of major river basins, hazard assessments, land-use planning, and Oplan Kontra Baha initiatives, in coordination with the DPWH, Metropolitan Manila Development Authority, local government units, and private-sector partners.


The allocation will also support Light Detection and Ranging (LiDAR) drone topographic surveys, capacity-building programs with state universities and colleges, native tree mapping, sediment erosion assessments, mapping of hidden waterways, nature-based solutions, and the use of artificial intelligence and analytics for disaster risk management.


UP President Angelo Jimenez said the Marcos administration’s funding for UPRI is “an investment in the power of research and innovation to serve the nation.” “We do research because knowledge matters, and knowledge matters most when it can help us make better decisions, solve real problems, and improve the lives of our people,” Jimenez emphasized.

 
 

by Info - @Brand Zone | July 23, 2026



Rabin Angeles at Angela Muji, endorsers ng bagong drink na Rise Energy Pop


May bagong exciting drink na siguradong aabangan ng kabataan—ang Rise Energy Pop Grape!


Mas lalo pang naging espesyal ang brand launch nito nang opisyal na ipakilala sina Rabin Angeles at Angela Muji bilang bagong mukha ng Rise Energy Pop sa ginanap na “A Pop of 


Surp-RISE” Media Launch sa SM City Manila noong June 26.


Agad na naging sentro ng atensyon ang dalawa sa kanilang pag-akyat sa stage, dahilan para lalong tumaas ang energy sa venue. Kitang-kita rin ang kanilang natural charm, fresh appeal, at magandang chemistry—kaya swak na swak sila bilang ambassadors ng brand.


Makukulay na purple-themed visuals, live performances, games, at interactive activities ang bumungad sa media, influencers, at guests na dumalo sa event.


Refreshi-Rise


Refreshi-RISE Booth –  Guests enjoyed striking a pose inside this cute grape-themed photo spot, filled with playful purple vibes, pop-inspired details, and photo-worthy corners perfect for their best snaps. 



Yummi-RISE

Yummi-RISE Booth – Guests enjoyed ice-cold Rise Energy Pop Grape in a vibrant sampling space designed for fun and shareable moments. 



Invigo-Rise

Invigo-RISE Booth – Guests challenged their reflexes, played the claw machine, and enjoyed fast-paced interactive games filled with fun surprises. 

Ayon kay Marketing Head Apple de Belen, ginawa ang Rise Energy Pop para sa young consumers na laging on-the-go.


“We noticed that younger consumers, especially Gen Z, are always looking for something new and exciting. They want drinks that are delicious, refreshing, and bagay sa kanilang fast-paced lifestyle,” aniya.


Tampok din sa event ang Rise Energy Pop Grape, ang unang flavor ng brand. Bukod sa fruity grape taste nito, kapansin-pansin din ang satisfying fizz at refreshing pop na swak sa barkada hangouts, gaming sessions, at study breaks.



Rise Energy Pop


Ibinahagi naman ni Senior Brand Manager Joanna Araullo kung bakit grape ang napiling unang flavor.


“Grape perfectly captures the fun, vibrant, and playful personality of the brand. Even its signature purple color reflects the bold and energetic spirit of Rise,” ani Joanna.

Isa sa mga highlight ng event ang pagpapalabas ng campaign video nina Rabin at Angela, kung saan ipinakita ang fun at relatable moments ng kabataan.


Rise Energy Pop



Rabin Angeles energizes the crowd with a loud and enthusiastic: "Sarap Mag-Rise!"

Dagdag excitement din ang official anthem ng brand na may catchy hook na:

“Sarap mag-Rise, Rise Energy Pop Aaahh!”


Sa pagtatapos ng event, malinaw ang isang bagay—handa nang maging bagong paboritong inumin ng kabataan ang Rise Energy Pop.

Available na ang Rise Energy Pop Grape sa supermarkets, groceries, convenience stores, at sari-sari stores nationwide.

Kaya kung naghahanap ka ng bagong refreshing na inumin, tikman na at alamin kung bakit—Sarap Mag-Rise!





Rabin Angeles & Angela Muji with the Rise Energy Pop Brand Marketing Team. (From left) Alexis Gloria, Apple de Belen, Angela Muji, Rabin Angeles, Jo Araullo, and Roma Delos Santos


Discover more about Rise Energy Pop “Sarap Mag-Rise” campaign, and join Rabin Angeles and Angela Muji in their Rise Energy Pop journey by following Rise Energy Pop on Facebook, Instagram, and TikTok.


Watch the Rise Energy Pop TVC here:


 
 
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