Love is in the hair.. BW women desire conditioning hair mist

by Info @Brand Zone | Dec. 7, 2024

Take your hair game to the next level with BW WOMEN DESIRE CONDITIONING HAIR MIST—your new go-to for hair that smells as amazing as it looks! Inspired by the best-selling DESIRE scent from Blackwater, known for its soft and fresh "amoy baby" vibe, this hair mist will make you feel confident and ready to conquer the day. 

Already loving the DESIRE lotion and deo body spray? Now you can match them with this hair mist for the ultimate fragrance boost! After all, "Love is in the hair" with every spritz.

Why You Need Hair Mist for Your Busy Lifestyle

Commuting in the Philippines can be tough—hot weather, crowded rides, and long days don’t exactly make it easy to keep your hair fresh. That’s where BW WOMEN DESIRE CONDITIONING HAIR MIST comes in. It’s designed to refresh your hair with a light, pleasant scent that lasts all day and conditions your hair so it stays soft and shiny. Plus, it’s small enough to toss in your bag, so you’re always ready for a quick spritz anytime, anywhere!

Top Reasons to Use BW WOMEN DESIRE CONDITIONING HAIR MIST

1. Smell Awesome, All Day - Unlike heavy perfumes, hair mists are light and perfect for adding a little extra “oomph” to your style. Just a few sprays, and your hair smells dreamy and has a healthy shine that’ll turn heads.

2. Super Handy - The 100ml bottle fits easily in your purse or backpack, making it perfect for quick touch-ups between classes, after practice, or before you head out with friends.

3. Versatile for Any Plan - Whether you’re on your way to school, hanging out with your squad, or going out for dinner, hair mists add a touch of cool confidence to your look.

Pro Tip: Want to make your scent last even longer? Pair your hair mist with a spritz of BW WOMEN DEO SPRAY in DESIRE for that perfect, all-around fragrance that makes you feel like your best self!

How to Use Your Hair Mist

1. Start with Clean, Dry Hair. You’ll get the best results when your hair is clean and dry.

2. Shake It Up! Give the bottle a quick shake to mix everything evenly.

3. Spray from a Distance. Hold the bottle about half an arm’s length away and spritz 3 to 6 times, focusing on the ends. Avoid your eyes and don’t overdo one spot to keep hair from looking greasy.

4. Style and Go! Style your hair as usual and enjoy the fresh, light scent that lasts all day.

More Ways to Shine

Don’t stop at just hair mist—explore the full DESIRE collection! From lotions to body sprays, you can mix and match to create your own signature scent and feel like your best self every day. Because with BW WOMEN, “Love is in the hair” and so is confidence, freshness, and style!

Get ready to say goodbye to bad hair days and hello to hair that’s always fresh, conditioned, and oh-so-amazing with BW WOMEN DESIRE CONDITIONING HAIR MIST!

Victoria Sports Club Shines Bright with Grand Christmas Tree Lighting

by Info @Brand Zone | Dec. 4, 2024

The holiday season at Victoria Sports Tower officially began with a breathtaking Christmas Tree Lighting ceremony on December 1, 2024. EDSA, Quezon City, was decorated with dazzling lights, creating a festive ambiance that brought Christmas joy to the busiest highway in Metro Manila.  

Notable attendees included Quezon City District 4 Councilor, Hon. Irene Belmonte, Barangay South Triangle Captain Beverly Gaw, guests, and staff from Victoria Sports Club. Dr. Mario A. Isic gave a heartfelt welcome address, highlighting the significance of community, kindness, and unity during this festive season. “Tonight, we illuminate not only this beautiful tree but also the hearts of everyone present in celebration,” stated Dr. Isic. “May this Christmas bring us closer together, inspire acts of kindness, and fill our lives with joy and hope for the coming year.”  

The ceremony showcased live performances that featured international performers that filled the night with festive joy. Elha Nympha, the grand winner of Voice Kids Season 2, enchanted the audience with her powerful interpretations of popular songs, winning the admiration of all present and elevating the joyful ambiance. The Our Lady of Fatima University Chorale also captivated the audience with their lovely harmonies and traditional Christmas songs to highlight the true essence of the holiday season.  

The “Banchetto sa Samar Ave.” is a collaborative project between Victoria Sports Club and Barangay South Triangle, featuring a variety of food stalls, traditional crafts, and seasonal treats. It aims to create a vibrant shopping environment while bolstering the local economy. This initiative offers microentrepreneurs and small vendors from the South Triangle community a valuable opportunity to showcase their products.  

Banchetto at Samar Avenue will occur on December 6-7 and December 13-22, 2024, from 6:00 PM to 11:00 PM, situated at Samar Avenue, Barangay South Triangle, Quezon City. This festive bazaar presents a perfect place for families and friends to gather, shop, and immerse themselves in the holiday spirit while supporting a meaningful cause. Attendees are encouraged to discover unique gifts, enjoy delicious food, and indulge in seasonal delights. 

For more details regarding Banchetto and upcoming events at Victoria Sports Club, please check their Facebook and Instagram pages at @thevictoriasportsclub, call +63 960 4504 495, send an email to info@victoriasportsclub.com.ph, or visit their website at www.victoriasportclub.com.

SM Cares marks milestone year in unwavering commitment to empowering Persons with Disabilities

by Info @Brand Zone | Dec. 3, 2024

As the world commemorates the International Day of Persons with Disabilities on December 3, 2024, SM Cares is once again reiterating its commitment to championing empowerment, inclusion, and support for Persons with Disabilities, leading the way in creating a society where all individuals, regardless of ability, can thrive with dignity and respect. Throughout 2024, this commitment has been more evident than ever, with SM Cares continuing to push the envelope with impactful initiatives that elevate the lives of Persons with Disabilities and build a more inclusive future for them.

A tradition of Persons with Disabilities-centric advocacy

Central to SM Cares’ ongoing mission of inclusion are its flagship programs, the "Angels Walk for Autism," the "Happy Walk for Down Syndrome," and the “Emergency Preparedness Forum.” These annual events continue to stand as powerful reminders of the importance of understanding, acceptance, and empowerment for those living with disabilities.

In April 2024, more than 22,000 individuals came together at the SM Mall of Asia Arena for the "Angels Walk for Autism," a significant event in partnership with the Autism Society Philippines. Held in multiple locations across the country, the event underscored the growing awareness and acceptance of the autism community, as families, advocates, and allies walked side by side to amplify their voices and call for inclusivity.

Not far behind, the "Happy Walk for Down Syndrome", held in March 2024, saw a sea of participants join forces to raise awareness and promote understanding of Down Syndrome. This vibrant celebration, in partnership with the Down Syndrome Association of the Philippines, exemplified how SM Cares continues to provide a platform for Persons with Disabilities to shine, breaking barriers and creating a supportive environment where everyone is celebrated for their uniqueness. 

Acknowledging the need for greater preparedness and resilience, SM Cares also hosted its annual Emergency Preparedness Forum for Persons with Disabilities and senior citizens in various locations across the country, offering training and resources to help these vulnerable groups stay safe in the face of emergencies and disasters. This initiative, which began six years ago, has been instrumental in empowering Persons with Disabilities with the tools and knowledge to navigate unforeseen events with confidence.

Fostering inclusivity through digital accessibility

While the three annual initiatives have remained the cornerstone of SM Cares' advocacy for Persons with Disabilities, the organization’s work extends far beyond these signature events. For instance, SM Cares has been steadfast in promoting accessibility and inclusion in every aspect of life. One notable initiative in line with this was the integration of digital accessibility tools such Eye-Able into SM Supermalls website, offering an accessible and user-friendly online experience for individuals with visual impairments. This pioneering step towards digital inclusivity ensures that the virtual world is a place where everyone can participate and access services without barriers.

Sensitivity trainings and partnerships for a more inclusive workforce

SM Cares hosted impactful forums aimed at fostering greater understanding and inclusivity for individuals with special needs. "Happy Talk: Usapang Down Syndrome”, in collaboration with the Down Syndrome Association of the Philippines (DSAPI), provided an open platform to raise awareness and break down stereotypes through shared stories and experiences. Similarly, A-OK Pilipinas Live!, held in partnership with the Autism Society Philippines during National Autism Consciousness Week, gathered thought leaders, lawmakers, and celebrities to explore key issues surrounding autism. 

In May 2024, SM Cares furthered its dedication to inclusivity by conducting sensitivity training for employees at their newly opened mall. This initiative aimed to equip staff with the knowledge and empathy needed to better assist Persons with Disabilities, ensuring that each SM Supermall remains a welcoming space for all regardless of their ability or disability.

A similar training session was recently conducted last November 5 at SM Prime's Headquarters and livestreamed nationwide to SM malls across the Philippines. This insightful event focused on deepening understanding of Tourette Syndrome and ADHD, inspired by one of SM's newly hired employees who lives with Tourette Syndrome. The training aimed to foster empathy, inclusivity, and awareness, empowering employees to create a more supportive environment for colleagues and customers alike.

Similarly, SM Cares joined forces with the Cerebral Palsy Epilepsy Family Awareness Support Group (CEFASGPH, Inc.) last October to raise awareness about cerebral palsy. The event, held at SM Southmall, underscored the importance of community support and awareness in ensuring that individuals living with cerebral palsy have the resources and care they need to thrive.

A commitment to inclusivity in sports and the performance arts

In a move to foster inclusivity in sports, SM Cares partnered with SM Skating to sponsor the training of Phenelopy Marzo, a young athlete with a disability pursuing her dream of becoming a figure skater. By supporting her lessons and providing access to world-class training facilities, SM Cares is not just helping Phenelopy follow her passion, but also sending a powerful message—that disability is not a barrier to achievement. This partnership exemplifies SM Cares’ belief in breaking down the walls that limit the potential of Persons with Disabilities in sports where they can shine.

SM Cares also hosted the Boccia Sports Tournament for Persons with Cerebral Palsy, offering a platform for individuals to demonstrate their athleticism and sportsmanship through boccia, a precision sport designed for athletes with limited motor skills. By organizing such an event, SM Cares encouraged inclusion and provided the athletes with the recognition they deserve, inspiring them to further pursue their passion and break barriers in the said sport.

Meanwhile, SM Cares has demonstrated a strong commitment to uplifting Persons with Disabilities in the performing arts through its support for Rondalla on Wheels, creating a platform for them to showcase their skills. 

In partnership with PAVIC, a free concert titled UNSEEN: Beyond Vision was organized and open to the public, featuring visually impaired children as the star performers. The event highlighted their incredible talent and unwavering spirit, offering a moving celebration of resilience and limitless possibilities.

With this, SM Cares highlights the incredible talent of Persons with Disabilities, allowing them to express themselves and bring joy to others through their performances. This initiative embodies SM Cares’ dedication to promoting equal opportunities for all, regardless of physical limitations.

Creating a space where every story—and every child—belongs.

Book Nook, a vibrant community library and learning hub, has become a welcoming space for all, hosting activities that celebrate inclusivity and diversity. In partnership with Best Buddies Philippines, it held special Book Reading sessions focused on themes of neurodiversity, thoughtfully designed to engage children with special needs

Looking ahead: Building a more inclusive society

The year 2024 has been a monumental chapter in SM Cares’ journey towards creating a more inclusive Philippines. Through these efforts, SM Cares continues to provide platforms for learning, connection, and advocacy: these initiatives are not just events, but milestones in the fight for equality and empowerment for the PWD community.

Members of Persons with Disabilities community groups, tenants, and employees of SM joined the National Disability Rights parade at SM City Caloocan, which aimed to highlight and honor the rights and contributions of the PWD community. 

As the organization moves ever forward, SM Cares remains unwavering in its commitment to promoting awareness, understanding, and empowerment for Persons with Disabilities. While the work is far from over, with every step, SM Cares is creating a world where disability is no longer a limitation, but a call for greater inclusion and innovation.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative. 

To learn more about these programs, visit www.smsupermalls.com/smcares.