Summer-proof Your Pout with the EB Matte Lip Ink!

by Info @Brand Zone | April 26, 2023

A refreshing break from all the gloss releases, here’s the newest innovation from your favorite local makeup brand: the EB Matte Lip Ink.

Dubbed as your new go-to summer essential, this innovative liquid lipstick delivers a perfectly matte pout infused with nourishing Vitamin E and Hyaluronic Acid. Feel the difference as it hydrates your lips for a comfortable, all-day wear.

Channel those summer vibes with the EB Matte Lip Ink's stunning spectrum of six warm shades. Find your perfect match:

Ginger Spice: A light and playful orange pink.

Nude Salmon: Your everyday MLBB with a warm touch.

Melon Milk: A deep, luscious warm melon.

Fresh Coral: Your go-to coral for any occasion.

Burnt Red: A brick red hue.

Cocodamia: A gorgeous toasted terracotta.

Experience the first-ever waterproof, non-drying, non-sticky, and long-lasting liquid lipstick formula thanks to its patented film-forming technology. No more discomfort and flakiness, just matte goodness.

For only Php 220, the EB Matte Lip Ink is a must-have addition to your makeup kit. Shop the line now online at Ever Bilena's official flagship stores on Shopee, Lazada, and Tiktok.

For more information, follow @everbilenaofficial on Instagram, Facebook, and Tiktok.

SM Supermalls champions wellness and community: Health and Beauty Caravan 2024 returns!

SM Supermalls kicks off the continuation of Women's Month celebrations with the press launch of the 3rd Health and Beauty Caravan by Ricky Reyes at SM Megamall. In cooperation with the Philippine Red Cross, Philippine Cancer Society, and Local Government Units (LGUs), this special project spearheaded by the Filipino Hairdressers' Association (FILHAIR) for the Metro Manila Mayors Spouses Foundations Inc. (MMMSFI) has become a cornerstone event, promoting health, beauty, and social responsibility within communities. Building on the success of the 2023 edition, this year's caravan will take place from April 16 to June 26, 2024, across SM malls nationwide.

In the press launch, FILHAIR President "Mother" Ricky Reyes shared her vision for the caravan, emphasizing its focus on not just outward beauty but also inner wellness. Mandaluyong City Vice Mayor Menchie Abalos highlighted the positive impact the caravan will have on women in the community, particularly in terms of health and empowerment. Philippine Red Cross Secretary General Gwendolyn Pang stressed the importance of well-being and social responsibility. Representatives from the MMMSFI, including Vice President Trina Biazon of Muntinlupa, Treasurer Tiffany Gatchalian of Valenzuela, and Secretary Aubrey Malapitan of Caloocan, accepted the project and expressed gratitude.

FILHAIR President "Mother" Ricky Reyes

Mandaluyong City Vice Mayor Menchie Abalos

Philippine Red Cross Secretary General Gwendolyn Pang

Metro Manila Mayors Spouses Foundation Inc. Vice President and Muntinlupa First Lady Trina Biazon

Metro Manila Mayors Spouses Foundation Inc. (MMMSFI) Treasurer and Valenzuela First Lady Tiffany Gatchalian and MMMSFI Secretary and Caloocan First Lady Aubrey Malapitan

The Health Caravan will again be joined by LGUs to provide free medical services for 800 participants, including women, children, and senior citizens. This will include the distribution of medicines and vitamins; training for barangay health workers on emergency preparedness; blood typing; blood sugar checks; feeding programs; and more. The Philippine Cancer Society will also offer cancer screenings for all women. China Bank will likewise participate in this event by offering a specialized Insurance Program designed for beauty practitioners, salon owners, salon employees, and makeup artists.

The Beauty Caravan aims to help all beauty practitioners, salon owners, hair and makeup artists, and everyone involved in the beauty industry. It will achieve this through seminars and competitions in different categories, such as the UNISEX HAIR COLORING STYLING COMPETITION, which focuses on the latest trends in hair color and styling. There's also the REBOND PLUS CATEGORY, a competition for the best hair rebonding service, the BRIDAL MAKEUP CATEGORY for the best Makeup Artist, and the newest and much-awaited category this year, the HIGH FASHION, GANDA NG LOLA CATEGORY, a competition celebrating style and confidence among senior citizens.

The model of Bridal Makeup Champion 2023, Paulo Torda

The model of Unisex Color Styling Champion 2023, Marvin Habla 

More details about participating SM malls and the complete competition categories will be revealed soon. Stay tuned!

Dry Shampoos Are the Next Big Thing for Hair Care in the Philippines: Why You Need This Hairsaver!

by Info @Brand Zone | March 21, 2024

Sun beating down, humidity clinging on to your skin and even your hair, imagine the feeling of oiliness and stickiness all over… it’s a familiar scenario we all know too well. Specially here in the Philippines, where the tropical climate can turn even the freshest morning locks into a frizzy, oily mess just halfway through the day! That’s where dry shampoos come in, and why it’s the emerging trend for hair care in the country!

Dry shampoos are literally hair savers in a can. They instantly soak up excess oil and refresh your hair without needing a drop of water. This is a game-changer for busy Filipinos who are always on the go. Whether you're stuck in traffic, rushing to work, or squeezing in a workout, a quick spritz of dry shampoo keeps your hair looking and feeling fresh and clean!

There’s no better timing to say goodbye to greasy roots and to #SayHelloToYourGlow with trusted local, Korean-inspired, multi-award winning personal care brand, Hello Glow as it ventures into the hair care space with its newest innovation: Hello Glow

Hairsaver Dry Shampoo! 

The Hello Glow Hairsaver Dry Shampoo is infused with nourishing ingredients like Hydrolyzed Silk, Hydrolyzed Keratin, and Polygonum Multiflorum Root Extract. Aside from banishing oil, it also pampers your scalp and strands! Simply spray the dry shampoo onto your roots about six inches away from your head, massage the dry shampoo into your scalp with your fingertips, and spread evenly as you spritz one section at a time.

Here’s five reasons why you need Hello Glow Hairsaver Dry Shampoo in your daily routine, #BecauseYourHairMatters!

• Freshness on the go – it’s so convenient to use and easy to bring with you anywhere you go! Refresh your hair anytime, instantly, and without water!

• Longer lasting hair confidence – Easily extend the life of your hairstyle with a quick spritz! It gives the boosted texture and grip you need to rock your look!

• Derma-tested, always – Like all Hello Glow products, this hairsaver dry shampoo is gentle on your scalp. It contains no harmful chemicals, it’s benzene-free, safe for long-term use!

• Local meets global innovation – it combines Hello Glow’s best-in-class, gentle formulations with global haircare trends

• Light, floral scent – Neutralize the odor of sweat and oil with this dry shampoo’s refreshing floral fragrance

Try Hello Glow’s Hairsaver Dry Shampoo now for only Php 299, your hair’s ultimate go-to pick me-upper during stressful days to freshen up without wash! Shop #HelloGlowHairSaver online at the brand’s flagship Shopee, Tiktok, and Lazada stores, or in stores in SM Beauty Department Stores and Watsons outlets nationwide!