I-Celebrate ang Father’s Day at SM Supermalls

by Info @Brand Zone | June 16, 2023

Ngayong Father’s Day, inihahandog ng SM Supermalls ang special selections ng mga restaurants and movies para i-celebrate ang kahalagahan ng isang tatay, ama, papa, dad, sa buhay ng kanilang pamilya.

Ang SM Supermalls, na kilala bilang pangunahing destinasyon para sa mga family bondings ay nagbibigay ng kumpletong experience para i-celebrate ang Father’s Day.

Mula sa masasarap na pagkain hanggang sa mga exciting na mga movies, SM Supermalls ang number one, para sa inyong mga pamilya.

Kung ang iyong daddy ay isang foodie at gusto niyang matikman ang mga kakaibang mga pagkain, hanggang sa mga paborito nating mga fast-food chains, maraming pagpipilian ang inyong pamilya dito sa SM malls.

Para naman sa mga movie lovers na mga tatay, siguradong mag-eenjoy ang buong pamilya sa mga SM Cinemas sa dami ng mga bagong pelikula. Mapanood man nila ang pinakabagong superhero flick, comedy, o nakakaantig na drama, siguradong magkakaroon sila ng mga memorable experiences sa mga SM Regular Cinemas, Director’s Club, or SM Cinema IMAX.

Fast X

The Little Mermaid

ELEMENTAL

Transformers: The Rise of the

Run Rabbit Run

The Flash

Spider-Man Across the Spider-V

Guardians of the Galaxy

Bumisita sa iyong paboritong SM mall at i-celebrate ang Father’s Day kasama ang buong pamilya.

GIN IS IN: Ginebra hosts White Party to celebrate World Gin Day

GSM highlights the ‘Cool, Clear, and Versatile’ quality of gin

by Info @Brand Zone | June 13, 2023

White is the color of fun this year as Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, is celebrating World Gin Day (WGD) in a “cool, clear, and versatile” way. Starting with a media launch on June 8 at The Westin Manila in Ortigas, a series of events will be held to highlight June as World Gin month.

WGD, a global celebration observed every second Saturday of June, is spearheaded in the Philippines by GSMI, as it was also the one who brought the first WGD festivities to the Asia Pacific region back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.

“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.

‘Cool, Clear, and Versatile’

This June 8, GSMI once again reinforces that “Gin Is In,” highlighting gin’s “Cool, Clear, and Versatile” qualities that elevate it from the rest.

Gin has been around since the 17th century, and remains popular to this day, especially in Europe, and of course, the Philippines. It is loved by many, and its popularity can be attributed to its taste—the flavor of Juniper and a variety of botanicals—allowing gin to exude that classic yet “Cool” vibe.

The gin’s “Clear,” pure quality is derived from a rigorous distillation process that brings out its best flavor. Since it is unpretentious – with nothing to hide – it is a drink known for its “Versatility,” as it can be enjoyed straight or mixed with other ingredients in a cocktail.

In a new campaign supporting the appreciation for Gin, GSMI features three exciting and authentic personalities who perfectly embody these unique characteristics of gin.

Gin Is Cool.

The actor and model Zanjoe Marudo likes the cool and refreshing gin experience to punctuate the day. For him, being cool is more than style and moves; it is being calm, too. “Alam niyo kung anong totoong COOL sakin? Yung pagiging kalmado ko (You know what’s truly cool for me? It is my being calm),” says Zanjoe. His choice of gin is popular to this day – Ginebra San Miguel, which has been his favorite since his days growing up in Batangas.

Gin Is Clear.

Basel Manadil’s choice is GSM Premium Gin, a distilled gin made with natural ingredients and fine botanicals. Popularly known as “The Hungry Syrian,” the Syrian-born Filipino vlogger’s viral posts have made him a clear favorite among millions of netizens. As he would say, “always be CLEAR with your intentions no matter where you go. Because everything you do, can make an impact to others.”

Gin is Versatile.

Actress comedian Herlene “Hipon Girl” Budol likes her gin to be versatile, a drink she can enjoy in many ways. This love for versatility in drinks is something that she also carries in life. The fact that this comedian was able to transform herself into a serious pageant contender truly is outstanding and admirable. Herlene has won over Filipinos with her charming wit, down-to-earth personality, and of course, her remarkable versatility. “In life, dapat VERSATILE (In life, one should be versatile). If you are good at one thing, you can also be good at anything! Stay true while learning many things.”

The three of them – Zanjoe, Basel, and Herlene – will not only grace the WGD celebration but will also be present at various events of GSMI during “Gin Is In” celebrations starting in June.

“We are proud to say that they truly embody the best qualities of gin: Zanjoe is ‘Cool like Gin Is In.’ Basel is ‘Clear like Gin Is In,’ and Herlene is ‘Versatile like Gin Is In,’” Molina added.

GSM Bar Academy graduates ‘mix’ back

One of the highlights of the WGD event is the presence of three mixologists who are scholar-graduates of the Ginebra San Miguel Bar Academy, a partnership with the Technical Education and Skills Development Authority (TESDA) that gives Filipinos a chance to change their lives through education – training students in bartending, flairtending, and basic entrepreneurship.

With the goal of producing globally-competitive and job-ready graduates, while elevating the quality of the bartending profession in the process, the GSM Bar Academy is proud to say that it has produced an astounding 100% immediate employability for all its graduates in 2022.

During WGD, three graduates of the GSM Bar Academy – Jhyrus Denver A. Domingo, Angela Felarca, and JP Peñaflor – who are all employed in top bars in Metro Manila, will showcase their mixology skills in a friendly competition with the theme, “Gin Is In, ” which will feature the world’s most popular and bestselling gin Ginebra San Miguel and other brands, GSM Blue and GSM Premium Distilled Gin.

The success of the GSM Bar Academy in transforming the lives not only of the students but also of their families and the community has not gone unnoticed. In fact, the program will be a recipient of the prestigious International CSR Excellence Award, to be formally awarded on June 16 in London, UK.

‘Gin Is In’ Nationwide

Part of the WGD celebration will be the launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, which will be shown for the first time and will feature new cocktail recipes. Alongside is the Home Bar Kit that features Ginebra products and tools for mixing different kinds of cocktails, which is sold online and at select supermarkets.

To ensure gin enthusiasts across the country can partake in the “Gin Is In” festivity, Ginebra San Miguel Inc. will also host mini events in around 50 bars nationwide, including those in Pampanga, Naga, Cebu, and Cagayan De Oro. These bar activations will offer consumers exclusive promotions, raffle giveaways, and outlet merchandising, providing an opportunity for everyone to immerse themselves in the celebration.

To sustain the momentum of the “Gin Is In,” there will be various activities in hundreds on-premise outlets from July to December. Participating outlets will receive exclusive benefits, special “Gin Is In” stubs for consumers to support their patronage.

GSMI's World Gin Day celebration is just the beginning of a series of exciting events, allowing enthusiasts to declare their love and support for the vibrant local gin culture. In the country, gin is synonymous with Ginebra San Miguel. It is the country’s pioneering gin and the oldest consumer brand still in the market, but still remains cool, clear and versatile, a timeless classic yet still in tune with the times.

Each bottle of Ginebra San Miguel undergoes a stringent production process to ensure optimal quality. As a testament to the strength of its brand name, variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin, have been introduced to cater to different market segments. Just launched last year, its 1834 Premium Distilled Gin has now become a sought-after drink among those with sophisticated taste, as they are enamored with its infusion of classic juniper berries and unique Philippine botanicals such as Sampaguita and Calamansi.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to leading global drinks journal, Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu and the newly launched G&T Ultralight Spirit Drink.

Cebuano artist Cookie$ makes waves in the Manila music scene

by Info @Brand Zone | April 5, 2023

Hailing from the Queen City of the South, Cebuano rapper Cookie$ is captivating music enthusiasts far and wide with his witty and unique way of mixing his passion and Visayan roots through rap.

Recently, Cookie$ launched the music video to his newest single, “Ayg Pagbuot,” which means “mind your own business” in Bisaya. It is a bold and empowering song that encourages listeners to stand up for themselves and assert their boundaries. With its energizing beat and powerful message, it's sure to be a hit to anyone who had to deal with nosy or judgmental people.

“There’s Maritesses (the colloquial slang for gossipers) in life, and they want to pry into people’s businesses. Sometimes, you feel irked about their meddling. The song is me telling them to mind their own business,” Cookie$ said.

Born in Ormoc and raised in Cebu, Cookie$ makes himself stand out by incorporating his native tongue Bisaya through a tongue-in-cheek, satirical approach to the everyday realities of Filipino life. He began his journey in the music industry in high school as a drummer for a religious youth organization and local Cebuano bands, Shuffled and Drop Decay.

He eventually moved to Atlanta in 2013. It paved the way for Cookie$ to become familiar with the international rap and hip-hop scene.

“I started to learn rap just for fun, then incorporated Bisaya because it’s more comfortable for me. When I released my songs, I saw how people in the Philippines, especially in Bisaya-speaking regions, found my singles funny, witty, and aggressive. It was new to them,” he said.

Cookie$ creates Bisaya-hype tracks, best played in clubs in Visayas and Mindanao. His songs were among the first played in the country, rivaling the foreign counterparts heard frequently in nightclubs, gigs, and more. It gives the Filipinos, particularly the Bisayas, a sense of identity as one of their own is bringing the fresh, rhythmic flow of Atlanta-tinged flow.

When his songs went viral on social media, Cookie$ flew back to the Philippines and began carving his niche in the local music scene.

Cookie$ raked in over 8.3 Million plays on Spotify and over 2.5 Billion views on TikTok with his recent single, "Sabak Daddy" (trans., Sit On Daddy's Lap).

Listen to “Ayg Pagbuot’ and more from Cookie$ on YouTube. For more information and updates, follow Cookie$ on Facebook and Instagram (@cookie.vibe).

---

Follow on Facebook and Instagram: @cookie.vibe